Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013.

Case Study 153

Case Study Twitter Brands Mobile 153

Writtent Blog

APRIL 19, 2013

This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. Haven’t you faced situations when people never respond to your company’s messages?

Mobile 84

Mobile Content Facebook Embedding 84

The Realtime Report

DECEMBER 31, 2013

Between personal invitations to key influencers and brand-specific Pinterest boards to get other companies involved, Nails Magazine saw a huge jump in pageviews, followers and referrals on the site. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

Campaign 168

Campaign Social Media Case Study Study 168

Social Media Strategies Summit

NOVEMBER 7, 2018

Kik, a cross-platform mobile messaging app. Kik is a cross-platform mobile application used for instant messaging. Kik also allows users to engage with companies through opportunities to earn Kin in exchange for taking a brand’s desired action. Benefit from in-person social media strategy workshops and case studies.

Platform 272

Platform Social Media Influencer Trends 272

The Realtime Report

JANUARY 9, 2013

According to data provided by the company, campaign goals were exceeded: Facebook likes rose 27% to 571 (now at 579). Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz. Measure Results.

Social Media 186

Social Media Strategy Case Study Airlines 186

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Network Monitoring. Disaster Recovery.

Company 122

Company How To Case Study Mobile 122

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

Convince & Convert

MAY 19, 2016

Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. Philips Color Kinetics shines a light on its products with a bright case study on how the company’s LED nodes for large installations beautified the entranceway to a new headquarters for DIRECTV.

Drupal 94

Drupal Content Case Study Statistics 94

Idaconcpts

JUNE 4, 2014

Because you want your website to scale easily to tablets and other mobile devices. With so many people switching over to mobile messaging, it’s easy to think that your focus should be on getting people to give you their cell numbers so that you can send them SMSes whenever you have a sale or an update. Website Design. You know this.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Webbiquity SMM

DECEMBER 10, 2013

Only a quarter of companies take a holistic approach to social media where efforts are integrated across functional areas, and at only half are top executives engaged and aligned with the company’s social strategy. 80% of Australian companies and 86% of UK businesses blog. ( Michael Brenner ). Cox Business ).

Statistics 207

Statistics B2B Content Marketing 207

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. Searching Twitter on mobile. First, the bad news: Twitter doesn’t currently offer an advanced search function on its mobile app. Build a case study.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better.

B2B 148

B2B LinkedIn Tips Marketing 148

Firebelly

SEPTEMBER 15, 2011

The short answer: “The powerful lineup and sheer diversity of timely topics covering the entire spectrum of social gaming, mobile, search and social all under one roof. Plus, the cool San Fran-based Rickshaw Bags case study.&#. #1. Much like my company’s approach – it’s about the results. Toddy Tweedy.

Klout 178

Klout Case Study Conference Mobile 178

Webbiquity SMM

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. It’s not what you almost certainly think.). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@sdgully ( tweet this ).

Activities 141

Activities Social Media Mobile Geotagging 141

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. Is ‘Like’ The New Share?

Small Business 117

Small Business Case Study Press Release Mobile 117

Pixlee

DECEMBER 22, 2021

Sharing case studies from clients. of ecommerce sales in 2021 came from a mobile device, and that percentage is up from 52.4% There’s an important message in these statistics: mobile devices are critical in sales, so if you want sales, you need to meet customers where they are. . Opt for User-Friendly Shopping.

UGC 52

UGC Marketing Mobile Review 52

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Data 157

Data Vimeo Badge Hubspot 157

Pixlee

FEBRUARY 2, 2018

When you think about best web experiences, you probably don’t think of pizza companies first. Patrick Doyle’s tenure is a case study on how digital transformation leads to business value. They introduced the idea that to survive, they had to start thinking themselves as an “e-commerce company that happens to sell pizza.”

Products 67

Products Class SMS Mobile 67

Convince & Convert

NOVEMBER 3, 2010

It’s interesting that the website sign-up for Runza’s email program asks for mobile phone number to opt-in to text message offers. Puzzling, since upwards of 150 million people access Facebook from a mobile device monthly. I also wish that Runza (and almost all companies) asked for Twitter handle and/or Facebook address.

Social Media 124

Social Media Case Study Real Estate Study 124

Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

CoTweet 115

CoTweet CoTweet Mobile B2B 115

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 118

Case Study Community building Social Media Skills 118

Pam Moore

AUGUST 17, 2020

There are also more than 50 million companies setup on LinkedIn. At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

ProBlogger

APRIL 25, 2017

In this post, I will talk about three on-page optimizations, proven by case studies and SEO experiments, which will create an immediate impact on how well your site gets ranked on search engines – in particularly, Google. Get mobile-optimized. Google Mobile-Friendly Update Study #1.

SEO 51

SEO Tips Case Study Mobile 51

Twist Image

OCTOBER 23, 2012

But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. social media case study. Much has been said about Lance Armstrong lately. anti doping agency.

Case Study 106

Case Study Press Release Mobile Study 106

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Case Study 131

Case Study ROI Social Media Team 131

Convince & Convert

FEBRUARY 17, 2013

It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. Today’s consumers are staring at an invitation avalanche, with every company asking for likes, follows, clicks, and attention. It’s called Youtility: Why Smart Marketing is About Help Not Hype.

Strategy 150

Strategy Marketing Hubspot Case Study 150

Talkwalker SM

MARCH 3, 2016

Deutsche Telekom is one of the world’s largest telecommunications companies with operations spanning over 156 million mobile customers, 29 million fixed-network lines, and more than 18 million broadband lines. The ability to manage an emerging crisis quickly and efficiently is pivotal for such a large and global public corporation.

Telecommunications 60

Telecommunications Case Study Study Sentiment 60

Convince & Convert

JUNE 7, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 121

Social Media Tumblr Yahoo Case Study 121

Convince & Convert

APRIL 4, 2014

The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. So, what can companies learn from this April Fools’ #nokeyboardnoproblem “fiasco?” but Twitter has done a good job of creating a visual, mobile-friendly user-experience. Social Media Case Studies' Bonus points?

Storify 75

Storify Tweetdeck Case Study Embedding 75

Social Media Marketing

APRIL 8, 2011

Use of emails and phones has become a mobile endeavor that is no longer tied to the home- or office landline and stationary computer. Yet as the true power of Mark Zuckerberg's Facebook creation began to shape business visibility in the online marketplace, companies had to scramble to make an appearance.

Wireless 162

Wireless Drupal SMS Mobile 162

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Convince & Convert

JANUARY 27, 2015

Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti is a nationally-loved chai tea company based out of Boulder, Colorado. One of Bhakti’s initiatives for 2015 is to tour in a mobile Tuk Tuk and sample their chai at different events across the nation. Live in it. Breathe it.

Case Study 60

Case Study Marketing How To Influencer 60

Oktopost

DECEMBER 1, 2020

In the following case study, we will look at the buying process step by step and see how understanding cognitive biases can help shape your marketing efforts and bring your team better results. . The case study: a deep look into a giant European e-shop . Image 4 – Product page mobile (source: Exponea).

Sites 69

Sites Marketing Case Study Discount 69

Convince & Convert

MARCH 18, 2016

There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Not all SMS marketing campaigns are created equal. Text-to-Vote.

SMS 60

SMS Tips Marketing Discount 60