SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Case Study Communities Study Committee 168

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

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Case Study Study Banking Campaign 100

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Background: . Media Coverage: .

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Akamai Marketing

JANUARY 1, 2015

Case Study #4: Neighborhood Shopping Center. We used promotions on Facebook to build this list. Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. Background: . Results: Increased Shopping Center Traffic: 178%.

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Convince & Convert

SEPTEMBER 18, 2014

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets. Read the whole entry. »

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Hosting Communities Case Study Social Media 140

Convince & Convert

DECEMBER 5, 2013

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. About the Jessica Gioglio: Follow @savvybostonian.

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Case Study Study Sysomos Crowdsourcing 136

Convince & Convert

MAY 2, 2012

Using social media as a central component to promote the program, Walmart customers were invited to visit Walmart’s Facebook Contest page to vote for one of 200 communities hardest hit by unemployment. The community that tallied the most votes was awarded $1 million to help fight hunger.

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Case Study Social Media Study Banking 121

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Would you explain the concept for the Diva community? This post is dedicated to my sister Susan who I know is dancing in the stars. .

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Health Care Case Study Study Campaign 108

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. r/buyitforlife Example This subreddit continues to be one of Reddit’s most popular and fastest growing communities year after year with 1.7M Redditors are inherently curious.

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Reddit Research Loyalty Survey 143

Jon Loomer

MARCH 10, 2019

Facebook Ads Manager changes constantly. ” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes. ” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes.

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Facebook How To Advertising Notification 167

ProBlogger

MAY 1, 2018

Today’s post is a case study with Undercover Architect , Amelia Lee. The format of “How to Get it Right” was a six-week program on a launch model, with six weeks’ membership to a Facebook group and weekly live Q&A sessions. I’d seen people using a Facebook group or page to keep generating leads during their challenges.

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Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

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Communities Travel Metadata Content management systems 100

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. When combined with social media, SEO can amplify your brand message and build a community of happy customers.

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SEO Social Media Strategy Hashtag 154

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Facebook: Salesforce employs multiple Facebook profiles as well.

Communities 221

Communities Collaboration Statistics Lurker 221

Convince & Convert

JULY 31, 2014

The effort runs through August 1 and combines a pop-up studio inside the Old Street Tube Station in East London’s trendy Shoreditch with a social media campaign to crowdsource cocktail inspiration from Facebook , Twitter and Instagram. » Social Media Case Studies' In order to. Read the whole entry. »

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Crowdsourcing Case Study Communities Study 134

Razor Social

AUGUST 17, 2016

We have a great community called RazorBlazers where we train a couple of hundred businesses and marketers on an ongoing basis on a wide range of topics. Shared it to her Facebook page. Posted in relevant groups on Google+, LinkedIn and Facebook. Our challenges are all about getting our RazorBlazer community to take some action.

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Case Study Study Social Media Management Embedding 40

Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. Leverage Your Community to Tell Your Story. Continue the conversation on our Facebook or Google+ pages.

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Communities Case Study Tumblr Campaign 60

Convince & Convert

AUGUST 21, 2011

Online community and our lust for it is at its apex. But the big miss in many cases is social media staffing. It’s difficult to recall the age of not-so-long-ago when we didn’t even have websites, much less email newsletters or Facebook pages for our businesses, and other flavors of social media.

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Communities Construction Case Study Compete 124

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community.

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B2B Trends Social Media UGC 117

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. Instagram | Facebook.

Communities 95

Communities Company Social Media Case Study 95

Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. Facebook communities appeared in droves, and charities began fundraising online before the night was through.

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Social Media Case Study Communities Social Media Management 334

Social Media Strategies Summit

JULY 14, 2022

She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Leveraging your community of students or employees can be very powerful! Jadis Tillery has over 22 years of marketing experience specializing in social media.

Education 205

Education Case Study Overview Upcoming 205

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends. Related articles.

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Social Capital Conference Case Study Eventful 300

Mindjumpers

MAY 31, 2012

We don’t have to talk about how big Facebook is anymore. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. Facebook is a platform that allows for users to maintain these needs, and constantly develops to improve it.

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Case Study Communities Campaign Study 264

Mindjumpers

MARCH 22, 2011

Recently, the Seattle based coffee chain reached the milestone of 20 million fans on the Facebook page “ Starbucks “ This means that the brand ranks as the fourth most liked one on the site. Facebook ranks first – and then YouTube and Coca-Cola. 4) Building community and using channels. 2) Listening to audience.

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Facebook Case Study Overview Social Media 258

The Realtime Report

MAY 8, 2014

Take a look at a recent case study involving PicCollage , a mobile app that draws millions of female users (mostly teens) who create collages and post them publicly. Users post collages about what they love and get feedback from the PicCollage community.

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Case Study Engagement Study Social Networking 195

ProBlogger

FEBRUARY 5, 2014

The community of bloggers, (there were a handful in the same “niche” as me) was a lot closer and not competitive at all.”. YouTube videos here , chat with her on Facebook , or Tweet her here. Content Week Case Study: Carly Heitlinger of The College Prepster. Case Studies General Writing Content' No problem.

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Case Study Study Content Fashion 49

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. You can easily create a community space where you have an existing audience—like creating a Facebook Group.

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Strategy Brands Content UGC 123

Pam Moore

JANUARY 17, 2018

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know! This is NOT new.

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Facebook Training Template Templates 164

Webbiquity SMM

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

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B2B Case Study Telecommunications Study 189

Janet Fouts

APRIL 18, 2012

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

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Engagement Facebook Case Study Focus Group 141

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

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Case Study Study Training Collaboration 100

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Would you explain the concept for the Diva community? This post is dedicated to my sister Susan who I know is dancing in the stars. .

Health Care 40

Health Care Case Study Study Campaign 40

Mindjumpers

JUNE 8, 2012

Tweet Facebook is the place where people connect around their interests and passion points. In yesterdays’ newspaper I read about a Facebook page where people help each other to find missing pets and another page that connects parents and allowing them to meet other parents in their neighborhood. The challenge.

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CSR Small Business Case Study Communities 237

ProBlogger

SEPTEMBER 11, 2012

Within a week, we had launched, and Darren explained his take on the process in this case study. We’ve tapped into something amazing in the DPS community and I believe that a lot of the success is to do with our approach. Many bloggers have a presence on sites like Facebook and Twitter. They want context.

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Case Study Study Strategy Blogger 44

Convince & Convert

APRIL 6, 2014

Facebook is the largest voluntary, non-religious organization in the history of the world. Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns. They are not dumb. ” tool.

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Banking Facebook Case Study Price 167

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience.

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Feed Feedly News Tips 164