Remove Case Study Remove Communities Remove Company Remove Tourism
article thumbnail

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142
article thumbnail

7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Tourism Australia. Tourism Australia knows that everyone loves sharing their vacation photos and video with friends and family. Stuart Weitzman.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

article thumbnail

Measurement… Supplemented

Waxing UnLyrical

But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. decision on what to measure will be unique to each company. This was not just because I’ve known Priya for a while and long admired her smarts and tenacity. These fine folk did: Jan.

Postrank 151
article thumbnail

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 130
article thumbnail

How To Get Your Blog Project Approved

Waxing UnLyrical

But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. Our community was now creating the bulk of our content. ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine.

Project 170
article thumbnail

Social Media Workshop Here in Honolulu

Bare Feet Studios

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.