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Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Around the Web measurement case studies

[Case Study] Have you crossed the mobile threshold?

SocialFish

The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. What can we share with the HIV/AIDS community to improve their efforts in outreach, education, and prevention?

2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube.

How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company.

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

“We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. People drive our community, not products. ” – Nicholas. A peek inside Foster Coffee Company’s social media analytics.

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move.

General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Bonus: Fans will be much more likely to share with their social communities if a company goes above and beyond by personalizing a customized visual for them. Have you ever thought to yourself, “I wish someone would invent _?”

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram.

How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward?

Guerilla Community-Building Group Provides Insight to Modernizing Your Organization

SocialFish

I recently discovered an emerging New York City community/organization called The Office Hero League that seems to be providing the same value to the members of their community that an association would provide. Case Study Social, In Theory

Guerilla Community-Building Group Provides Insight into Modernizing Your Organization

SocialFish

I recently discovered an emerging New York City community/organization called The Office Hero League that seems to be providing the same value to the members of their community that an association would provide. Case Study Social, In Theory

How to Create Your B2B Dream Team

Convince & Convert

If you’re a B2B company, then you know just how important your people are to your company’s success. But in some cases for some B2B companies, especially those in the Services realm, your people are your product. Email is a powerful engine for business services companies.

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How Mophie Saved the Day at SXSW

Convince & Convert

Dubbed “ mophieRescue ,” the team dispatched St. Bernard team. By solving a problem in a way that creates a great experience, companies will generate sales , plus drive additional awareness and advocacy (highlight to tweet).

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Since we’ve worked up an appetite, let’s consider nutrition companies. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand.

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4 Ways This Big Brand Blew It on Twitter

Convince & Convert

Did you know that T-Mobile is “team magenta?” I’m all for companies listening aggressively. Community Management social media case studies twitter community management real-time marketing social media case study Sprint t-mobile

How This B2B Brand Marketed With Happy People Instead of a Huge Budget

Convince & Convert

Not to mention, this bootstrapped company didn’t have a huge budget to grow off of. These results were incredible for Bo and the team. Do you have an awesome outreach marketing case study to share?

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Humanize in Action: great social media is possible even in a regulated industry

SocialFish

Wendy says it’s a non-moderated, open network with 6,5000 communities formed. And it allows easy access to experts across the company. Wendy says for example, even a single advisor working in a remote branch has access to the best experts anywhere in the company.

How to Steal the Next Billion Dollar Website Idea: A Case Study

Viper Chill

The acquisition was not primarily based on their user base or revenue, but focused on sourcing more good employees to add to the 100-strong Australia team they already had. I’m very open when my post ideas come from other sources but in this case the timing is purely coincidental.

How to Power Customer Experiences With Content

Convince & Convert

With consumer attention being the ultimate commodity, a theme has emerged among top companies. Instead of focusing solely on campaigns and other tactics, top companies are prioritizing the customer experience. Content is something that companies produce daily.

The Case for Building a Fiercely Loyal Community

SocialFish

She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. ———————— I know you may be thinking “Why do I need to read about the case for building a community?

Easy B2B Tips for Google+ Users

SocialFish

Wisely, the company’s Google+ profile is filled with auto industry graphics and news, so it’s a great outreach opportunity that appeals to current and future consumers, as well as vendors and other companies that also focus on the automotive industry.

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Association Social Media: The CFA Institute

SocialFish

When I joined the organization in 2009 as the first director of social media, I sat within our educational products division, alongside product specialists and our multimedia publishing team, which produce a range of print and digital editorial and learning resources for investment professionals.

Association Social Media: Independent Electrical Contractors (IEC)

SocialFish

We have a presence on Facebook , Twitter , LinkedIn (a group and a company page), and just recently added Instagram. Facebook and Twitter is more general content, news, company reports, etc. are you part of a team that meets on a regular basis)?

Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

The bloggers offer original content for Char-Broil’s community site but also weave product mentions organically into their other content, resulting in the most sincere and positive recommendations possible on the digital web—word of mouth.

Association Social Media: American Anthropological Association

SocialFish

Today the organization has three twitter accounts, two Facebook pages, a LinkedIn company page and group, a WordPress blog , a You Tube page and a Google+ page. Being the longest standing, Ive had the opportunity to cultivate an interactive community.

Association Social Media: Society for Vascular Ultrasound (SVU)

SocialFish

Currently, we use Facebook, LinkedIn (both a group and company page), Twitter and Instagram. The LinkedIn Company page follows a lot of the same posts as Facebook. are you part of a team that meets on a regular basis)? Case Study Featured From the Trenches

The Case for Building a Fiercely Loyal Community

SocialFish

She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence. I know you may be thinking “Why do I need to read about the case for building a community?

How Blenders Eyewear Creates Profitable Instagram Ad Campaigns

Buffer Social

We have a loyal community of content creators and brand ambassadors out there that help the brand to come alive, and Instagram is their personal social media platform of choice,” she continued. But the Blenders team doesn’t create any old Stories content and turn it into an ad.

Social Media Management From the Trenches

SocialFish

Dow knew that if it wanted to compete for recruits with some of the more glamorous scientific companies such as Google, Apple and Microsoft, it needed to reframe its brand. Lauren Vargas was tired of organizations putting community management teams in the corner.

Association Social Media: The American Institute of Architects (AIA)

SocialFish

As Director of Social Engagement, my role is part of the Strategic Communications and Marketing team. The overarching goals are to be online with users and help elevate their awareness of what architects do and how they contribute to their local communities and society in general.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

However, at the same these behaviors can push teams and organizations into cycles of wasted time, mindshare and investment. Know how to not only build community but build real relationships with human beings built on trust and authenticity.

Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

Contextual Tie In In yesterday’s post, I shared a case study that exemplified that working with celebrities is still a fantastic and viable marketing tactic when done right and when it contextually makes sense.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#.

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

According to data provided by the company, campaign goals were exceeded: Facebook likes rose 27% to 571 (now at 579). Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz.

Draft 3.0: The Sacramento Kings Crowdsource the Draft?

Convince & Convert

With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more. Will the team keep their 8 th round draft pick? Who will get drafted to the team?

How Blenders Eyewear Creates Profitable Instagram Ad Campaigns

Buffer Social

We have a loyal community of content creators and brand ambassadors out there that help the brand to come alive, and Instagram is their personal social media platform of choice,” she continued. But the Blenders team doesn’t create any old Stories content and turn it into an ad.

Six companies I admire in social media

Jeff Esposito

Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space. Despite knowing that the food is awful for me, there is something that I crave about the company.

Indiana University Athletics Bring Fan’s Twitter Stories to Life

Convince & Convert

Instead, different fan stories are shown as scenes, from the farmer in his tractor, to the fans dressed up in team gear at a bar, at work and in remote locations. Marketers always talk about building passionate communities and brand advocates.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

The positive experience with the Las Vegas hackathon is what inspired the Betabrand team the idea of hosting its own hackathon, which took place in San Francisco in late September of this year. The company used its customer newsletter and social media to promote the event.