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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. — HubSpot (@HubSpot) September 21, 2022.

Strategy 131
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How to Use Social Media to Generate More Leads for Your Business

Oktopost

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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11 Types of Video Content Every Business Needs to Create

Rebekah Radice

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. With so many companies online, it can be difficult to differentiate yourself and get noticed.

Types 119
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7 Ways of Bootstrapping Your SaaS Startup in 2022

BeingOptimist

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. To rank well, ensure your content is in-depth, backed by case studies and research, and targets search intent. By building a community, you will get lots of priceless feedback.

Startup 105
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Display testimonials linked to case studies in your sidebar. What should they promote?

ROI 191
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113
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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. With the aid of marketing tools, companies of every size can network, connect, and sell. Make your LinkedIn page for your company. Complete all the fields with accurate company details.

B2B 130