Proactive Report

DECEMBER 29, 2010

Nestle’s response to the Greenpeace attack is a case in point: several social media and PR analysts have commented that the initial handling of the attack only made things worse. Have a community strategy –don’t jump without a parachute. Image Credit: DiveMasterKing2000 Flickr. Here the key features of his plan.

Reputation 108

Reputation Trends Training Case Study 108

Social Media Marketing

JUNE 28, 2012

Ford's Principles of Social Media Working for a company that is considered by many to be a leader in social media means that one of the greatest challenges is not only remaining ahead of the competition, but constantly besting ourselves. Photo credit: Thomas Hawk (Flickr). I hope you'll join us on this fun trip.

Case Study 167

Case Study Flickr Team Social Media 167

Buzz Marketing for Technology

JUNE 27, 2008

We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Mostly from iStockphoto.com and Flickr. Slideshare.net (beta).

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation Conference SMS 135

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

The Marketing Blog

NOVEMBER 25, 2007

28 am Fastrack Adopts Social Media Jump to Comments For B-School students this seems to be a perfect case study in the making. I think it’d be much better if the site Flickr stream uses dynamic thumbnails for images. Home About In the Media Bloggers & Writers – What Keeps You Going? Fastrack.in

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

The Marketing Blog

SEPTEMBER 10, 2009

Without doubt this challenge is going to success and you’d soon see a social media success case study about the RCB Fantatic Fans challenge. India is a cricket crazy country and die-hard fans are just going to love the opportunity of sharing stage with their favorite cricketers. Reply Leave a Reply Click here to cancel reply.

Web 2.0 109

Web 2.0 Startup FeedBurner Case Study 109

Waxing UnLyrical

OCTOBER 22, 2010

But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL!

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. Good for you!

Project 170

Project How To Class Posterous 170

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The team has a lot of photographs on Facebook (and also some on Flickr). But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Laurel Papworth

MAY 23, 2010

Here’s an image of Salesforce + Facebook from a presentation I gave years ago, no idea where it’s at now… but notice the CRM wraps around the social info… Voice of the Customer stream is also interesting but I find those thwart with dangers… when is something a “case study&# and when it is “advertising&#

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.

Social Media 40

Social Media Tourism Airlines Upcoming 40

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study. You are indeed the perfect case study.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Case Studies.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Bare Feet Studios

APRIL 14, 2009

Invest in an external mic & supported camera 8 #smgps about 1 hour ago from twhirl Online video: When it is nearly free to produce and host, why don’t you or your company have its own internet TV show yet? ;-p p 9 #smgps about 1 hour ago from twhirl Online video: Do you have something to say?

Video 40

Video Upcoming Conference Viddler 40

Bare Feet Studios

FEBRUARY 9, 2009

The more I have been thinking about this, the more I want to see companies explore user-generated pricing. Airlines, hotels, and rental car agencies charge a lot more for weekdays than weekends, as they have a captive customer for one and they know that companies are theoretically making money off of their use of said services.

Price 40

Price Upcoming iPhone Instant Messaging 40

Social Media Strategery

JANUARY 26, 2009

Image Courtesy of Flickr user GroovyGuru Junior employees lost in a mass of thousands – they’re often anonymous pluggers who are told that they have to “put in their time.&# With the proliferation of social media both inside and outside the organization, this phrase is now more of an excuse than a reason.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Bare Feet Studios

MARCH 1, 2009

Why have secret judges when you can have the community on the internet get engaged, give you more page views, and do the judging for you? Why is there not a Flickr group collecting photos of the musicians teaching folks how to shaka at all of these locations, getting cross-posted to Facebook, Twitpic, etc? Free promo! (he’s

Tourism 40

Tourism Campaign Sites Social Media 40

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

With Twitter being so incredibly large and vast, there are different types of mini-communities. Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. It’s why Zappos is always the big Twitter brand awareness case study. Call them cliques if you will.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing SEO Small Business 279

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Bloggers who focus on a niche and tackle it are highly respected among their peers and within their communities. Want another tip on how to write well? Read a lot. Tips on self-improvement?

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Kikolani

OCTOBER 22, 2010

3 reasons to dig deeper in social listening – uncover content ideas, locate communities, and identify advocates. How to backup your social media life – covers backup options for Facebook, Twitter, LinkedIn, Flickr, and Picasa. So you think you want to hire a social media manager ?

Mashup 139

Mashup Resources SEO Picasa 139

Bare Feet Studios

APRIL 6, 2009

What if a publisher/distributor like Mountain Apple Company set up a site like this and offered something new and special every day/week? If Hawaii companies could collaborate on a similar site, and offer new bundles each month – I think this would improve the collective bottom line. “What’s in it for MacHeist?

Price 40

Price Discount Upcoming Tourism 40

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. I posted to Flickr and tried my best to bring it to their attention. In the last few years, as social media has grown in popularity, so too has the desire for more and more companies to get involved. And I waited.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Social Media Strategery

APRIL 2, 2010

Become Part of the Online Community Get on LinkedIn. community as Gov 2.0 Back when I got started with social media at my company, it took me around six months to go from “hmmm, this is interesting” to “let’s actually do something with this as an organization!” Don’t just listen – start engaging too. Events My Gov 2.0

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Myrland Marketing

AUGUST 23, 2010

When you choose to communicate who you really are, know that you will attract those who are either like you, like your type, are amused by you, are intimidated by you, or want to use you as a case study in how to act, or how to not act as the case may be. My sincere thanks to Michael for the Flickr image used above.

Study 82

Study Case Study Social Media Comments 82

Techipedia: Tamar Weinberg

JANUARY 5, 2009

83 Social News Sites – Categorized by Niche (Square Oak): Brendan Picha lists another handful of social media sites in case you’ve lost your taste for the mainstream sites. The Social Networking Guide for Newbies (Fast Company): Social networking is much like networking in the real world. Look at Shana’s chart.

Marketing 144

Marketing SEO StumbleUpon Reputation 144

Viper Chill

MAY 20, 2010

You can get engaged, married, have kids or any other “goal&# we attach on to having a relationship, but you’re just going to end up lying next to each other and enjoying each others company. In most cases, each friend is making no little more than their friends and rarely over 20% extra. You are such an inspiration.

Project 94

Project eBook Influencer StumbleUpon 94

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? Jill Whalen has been active on forums and online communities for 10 years now. How Does a Company Dip its Toes in the Conversation? : If you’re new to social media, how do you engage as a company? Not excess.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

APRIL 1, 2010

Create your own marketing system I recommend that people take a portion of their day to learn as much as they can about what people are saying about them, as well as review competitor and partner activities, and peruse industry trends and case studies. Photos by Shutterstock. On her leisure time she like to play the violin.

Social Media 240

Social Media Brands How To Social Networking 240

The Marketing Blog

APRIL 24, 2008

51 am Customer Service: Contrasting Examples Jump to Comments Fed up with my usb-internet device , I’ve been trying to connect with the customer care executives of the company behind it. Apart from the usual wait involved there are cases where the customer-care execs. April 25, 2008.5:51 are from a different city.

Examples 100

Examples Web 2.0 Startup FeedBurner 100

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Hopefully, if you’ve followed the right books, blogs, and people, you’ll be armed with pretty decent case studies and pretty decent material to embark on your own journey. But when they do, they need to know that you have a proven track record of doing this on a regular basis and case studies to back that up.

SEO 178

SEO Social Media Marketing Digg 178

ProBlogger

MAY 1, 2017

I’d also love it if you would join our Facebook group, if you just go to problogger.com/group or do a search for the ProBlogger community in Facebook. Peg: Absolutely and thank you for looking at my blog and using it as a case study. It’s a down under company. I’m always so flattered. You’re 100% set.

Tools 52

Tools Content Template Templates 52