Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Focus on relevant topics that will help your community approach common industry challenges. Case studies. Behind-the-scenes/company culture content. Social media posts.

Strategy 131

Strategy Content Curation Press Release 131

Ari Herzog

MARCH 13, 2012

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Women are dishing it up. Guys are participating, too.

Company 152

Company Tumblr Case Study Hashtag 152

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Whatever it is, if you are a media company, then you’re a power to reckon with. One Response to “Are You A Business Or A Media Company?&#

Company 142

Company Wiki Case Study Press Release 142

Buffer Social

MARCH 5, 2021

She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Southern Elegance Candle Company is a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for.

Company 89

Company Social Media Instagram Social Media Management 89

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about.

Strategy 123

Strategy Brands Content UGC 123

agora pulse

SEPTEMBER 30, 2020

One of the recent examples of this comes from @RyanMcCready1 who shared this case study on Twitter, which earned him quite a few engagements and recognition: Twitter threads in action: This is an actual article broken into tweets. Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends.

Social Media Management 187

Social Media Management Social Media Tips Content 187

agora pulse

JUNE 9, 2020

Story Pins feature up to 20 pages of images, text, and links and appear in users’ home feeds with a cover image and a title. Case Study: Nationwide. The company used Promoted Video Pins targeted to the search phrases furnishing a home” and “first-time homebuyer.”. Check out Natura’s case study below.).

Engagement 138

Engagement Retail Case Study How To 138

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. Have you noticed this trend happening on your feed? This new tab on your LinkedIn company page seems like a great addition.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. With so many companies online, it can be difficult to differentiate yourself and get noticed.

Types 119

Types Video Content Case Study 119

Social Media Strategies Summit

JANUARY 3, 2019

They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. It also drives engagement, posts with UGC have a 4.5%

Instagram 139

Instagram Brands UGC Travel 139

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. According to a Facebook study of 8,000 users, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand. Benefit from in-person social media strategy workshops and case studies. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Small Business Mavericks

APRIL 22, 2011

Do you have a company blog ? About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? And if you create blog posts around your important keywords, you’re also more likely to realize these benefits. If not, why not?

Small Business 168

Small Business SEO Case Study Press Release 168

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Case studies. Social listening.

Strategy 131

Strategy Brands Hubspot Survey 131

Small Business Mavericks

APRIL 18, 2011

Yesterday, I went to bookmark something at the site and I got a message saying Mixx had been purchased by UberMedia , which I found interesting because the rumor is that the company could soon be launching a Twitter competitive site. Companies come and go, mergers happen, and acquisitions change the landscape for users.

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » LEADERSHIP. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others.

Company 122

Company How To Case Study Mobile 122

agora pulse

NOVEMBER 4, 2020

Ads in feeds. The second ad type will appear in feeds. The flexibility is great here, though the obvious advantage goes to the in-feed posts, which Redditers are practically guaranteed to see while browsing. There are plenty of case studies that can prove it. Example of the right-hand sidebar of Reddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Keyhole.co

JUNE 27, 2023

It will highlight its importance for companies and creators and its many advantages in: Analytics Content optimization Growth tactics Let’s explore the Instagram Professional Dashboard’s potential! Users can plan and schedule their posts ahead of time with the scheduling feature, which makes for a consistent and well-curated feed.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. The RSS feed is: [link].

Case Study 118

Case Study Community building Social Media Skills 118

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet.

Brands 183

Brands Apparel Creative Commons Consultant 183

Small Business Mavericks

APRIL 29, 2011

About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it.

Content 156

Content Hubpages Case Study Press Release 156

Small Business Mavericks

APRIL 28, 2011

They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? a long, long time ago.

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Whatever Socialnomics may lack in tactics and strategy, it more then makes up for in these extremely useful stories, case studies and examples of how social media has taken the world by storm.

Review 209

Review Case Study Postrank Study 209

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

Case Study 131

Case Study ROI Social Media Team 131

Small Business Mavericks

APRIL 21, 2011

Press releases – Write and publish a press release online every time your company does something remarkable. It might be time consuming, but that’s why you hire a professional marketing company to help you promote your business online so that you can leverage your time and the best marketing strategies of the day.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

APRIL 23, 2011

It’s about positioning your company above the competition. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing?

Marketing 173

Marketing Case Study Press Release Small Business 173

Justin Levy

JUNE 1, 2011

In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors. If we’re able to mitigate or solve the issue then it doesn’t grow into a case-study level crisis. 11 Steps to Developing a Digital Crisis Communications Plan.

Radian6 254

Radian6 Training Team Feed Reader 254

Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. The RSS feed is: [link]. Last week, we focused on one of the largest American-based international alcohol companies: Beam Global. Huge thanks to our amazing sponsors for helping us make this happen. Find us on iTunes: [link].

How To 123

How To Apple Hotels Case Study 123

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Your company’s reputation is an extension of your leadership’s reputation. No matter how small or large your company is, reputation is all about leadership. About Us What’s a Maverick? That tells me something.

Small Business 93

Small Business Reputation Case Study Press Release 93

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The RSS feed is: [link]. Please Support Our Sponsors. Listen Now.

Curation 139

Curation Web 2.0 Case Study Social Media 139

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Small Business Mavericks

MARCH 7, 2011

The Collateral Effect Of Social Media » Why Fans And Followers Are Breaking Up With You Matt McGee once again found an interesting study. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? The results are interesting.

Case Study 98

Case Study Press Release Comparison Small Business 98

Twist Image

OCTOBER 23, 2012

Due to the rise of social media, consumers have an expectation that companies will not only respond to their needs, but become active participants in the global community. Suddenly, Armstrong's Twitter feed is nothing but digital crickets and virtual tumbleweeds. communications. corporate communication. livestrong.

Case Study 106

Case Study Press Release Mobile Study 106

Later

JUNE 12, 2019

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. In a way, our digital shoutouts are kind of like “mini case studies.”

Instagram 73

Instagram UGC Feed Feedly 73

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. The RSS feed is: [link]. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. Is Nissan adding value to people’s feeds? Listen Now. Find us on iTunes: [link]. Tweetable Moments.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Small Business Mavericks

APRIL 3, 2011

But recently, the company has taken controversy to a new level. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » GoDaddy: Good Marketing Or Reputation Problem? GoDaddy has been the center of controversy before.

Small Business 105

Small Business Reputation Marketing Case Study 105