Adam Cohen
SEPTEMBER 22, 2010
Who knows, but fans have already created a wiki to track everything they find and piece clues together (yep, that’s where I found much of this – it’s Cliff notes on the complex stuff for people like me). What other complex marketing campaigns have you seen and liked? Abrams Movie Steven Spielberg Super 8 Wiki.
Mindjumpers
MARCH 16, 2011
Amongst some of the other winners, the “ Old Spice &# campaign was once “again” the most remarkable in the category “Digital Campaign of the Year”. Social networks and wikis that have quickly developed an extraordinarily active multi-user community and an exceptional following of users who assist with content development.
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Akamai Marketing
FEBRUARY 21, 2012
Companies spend huge sums of money on crafting messages, advertising campaigns, PR initiatives and yet, they continue to ignore the most direct line of communication they can have with current, potential and previous customers, advocates and stakeholders. Check out this wiki. ” Think about it. Let me know what you think!
SocMed Sean
JANUARY 21, 2019
Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. This isn’t a new concept, it’s been around forever and have been successful (remember Faberge shampoo’s “and they told 2 friends and so on…” campaign?)
Direct Marketing Observations
SEPTEMBER 14, 2011
For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. Stay high level and keep moving and yes I know it is the little things, but in this case, it’s about moving and being effective. There is creating search programs just for branding purposes.
Sprout Social
JUNE 18, 2020
Faced with a global crisis, social marketers have had to rethink their entire strategies and even scrap whole campaigns that no longer feel relevant. Cancelled all campaigns promoting services for the time being, but social has me thrown. The COVID-19 crisis has certainly put social marketer’s flexibility to the test.
Twist Image
APRIL 17, 2012
Those working on the inside of an organization have a baseline expectation that everything that happens within the organization can be shared easily (through the magic of intranets, wikis and internal social media platforms), and consumers expect a more social experience from the brands that they do business with (seriously, no Facebook page?).
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