Adam Cohen

JULY 16, 2010

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#

Badge 201

Badge Disqus Web 2.0 Retail 201

Mindjumpers

JANUARY 14, 2011

Campaigning or spending millions of dollars is no more a necessity. Not even a requirement for many companies who have strong platforms for communication like facebook, twitter or other web 2.0 Communication gaining much more transparency and reachability, companies now look for more direct means of advertising.

Trends 245

Trends Influencer Social Media Forums 245

The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Mindjumpers

JULY 23, 2010

By engaging in social media and the possibilities that are available through Web 2.0, Additionally, the key marketing initiatives seem to be newsletter sign-ups and traditional reward / member programs, which are both debatable in terms of efficiency and additional sales potential.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 So they created the Dude Campaign which connects to the BudLight ad Dude ad campaign but allows the user to determine through a series of questions what kind of dude they really are: Examples Game On dude, Red Neck dude, Gangsta dude etc.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Don’t kid yourself… A while ago, I joined a Ford Facebook campaign. Poor ol’ thing… Do your campaigns fit in with your marketing strategy? No really, it is. Business realities? Related posts.

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Laurel Papworth

FEBRUARY 14, 2010

It’s actually a really good idea if you are looking to boost a page with a campaign competition. Social Network Marketing Campaigns: Features Attributes (12). Singapore: Web 2.0 By the time Facebook deletes the page, the community will have warned each other. Open communication triumphs private shame. Related posts.

iPad 108

iPad Facebook Web 2.0 Technorati 108

Viper Chill

DECEMBER 18, 2013

GSA search engine ranker is an SEO tool (WARNING: auto-playing video) that can submit links to millions of sites in the form of blog comments, wiki links, web 2.0′s FCS networker is a platform that allows you to create mass web 2.0 You can easily create dozens of web 2.0 ′s and many more.

Case Study 87

Case Study Study Report Domain Name 87

Laurel Papworth

AUGUST 3, 2010

Training: Social Media Marketing Campaign course (15). Related posts. is a bust – Advertising doesn’t work (7). Video 3.0 – Social Video (2). Social NETWORKS are much more than Social MEDIA (6). Social Media Monetization and Revenue (33).

Mashup 100

Mashup Web 2.0 Technorati Social Networking 100

Convince & Convert

NOVEMBER 8, 2013

But their plan to promote the Silverado Strong campaign during Game 5 of the World Series was cut short after a negative response on social media to photos of the test run before the game. “My first boss said, ‘Hey, Paul, you need to figure out what this Web 2.0 via Boston Magazine.

Curation 141

Curation Web 2.0 Case Study Social Media 141

Kikolani

SEPTEMBER 15, 2014

It is designed to help businesses build a functioning web store and despite it boasting advanced features such as web 2.0 It lets you set up a shop with lots of options including flat rate shipping, bundled PayPal and card payment options, physical product inventory, coupon campaigns and tax settings. SpreeCommerce.

Small Business 153

Small Business Platform Web 2.0 Price 153

Laurel Papworth

AUGUST 20, 2010

Social Network Marketing Campaigns: Features Attributes (14). Tags: Online Communities social media social networks web 2.0 Related posts. Subgroups: Moderating an Online Community (4). Social Media and SMBs (11). Skinbook: Facebook in the nude (14).

Web 2.0 69

Web 2.0 How To Social Networking WordPress 69

Buzz Marketing for Technology

OCTOBER 6, 2009

I see a lot of slick, aesthetically appealing campaigns, but they lack a story. If their campaign misses the mark they're in trouble. It reminds me of the failed Nissan campaign in the early 90's, when Nissan launched the Acura Brand. It was a cool campaign; it had intrigue, and was hip. Sales Executive, Enterprise 2.0/Web

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Adam Cohen

JULY 12, 2010

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. While we’re at it, how do our customers use social media vs. the mainstream population?

Research 265

Research Social Media Marketing Retail 265

Laurel Papworth

OCTOBER 20, 2010

Also includes a 12 step social media strategy section, and a 5 step social media campaign outline. What is the difference between a social media strategy and a social media campaign? Election 2.0 – List of social media election sites to watch. (25). and a demonstration of tools to make your life easier. Learn here!

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

The Marketing Blog

NOVEMBER 25, 2007

Reply an analysis « web-a-too-ee November 30, 2007 at 3:56 pm [.] am going to analyze a new development in the domain of social media which I learnt about from the blog of my friend.Its about the adoption of web 2.0 The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Laurel Papworth

APRIL 8, 2010

Create email campaigns. Found this on Seek – job for someone in Melbourne? Online Marketing & Social Networking Guru. Develop and coordinate online Marketing Strategies. Build our Social Networks. Promote our brands. Utilize your creativity. Specialist Telco – Brandon Park (Wheelers Hill) location. Career opportunity.

Social Networking 65

Social Networking Web 2.0 Technorati Skills 65

Social Media Strategery

DECEMBER 24, 2009

christmas , dod , gov20 , government , holiday , norad , radar , santa , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 link] sradick Ari – Booz Allen has coordinated the effort to design and develop the NORAD Tracks Santa web site each year since 2007. Where’s Santa at now?

Gov 2.0 81

Gov 2.0 Social Media Web 2.0 Wiki 81

The Marketing Blog

JANUARY 5, 2009

But we need to ensure that each campaign has its own specific needs and strategies. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 I absolutely agree with the fact that the social media is rising in India. People have started understanding the power of social media.

Social Media 104

Social Media Web 2.0 Startup Blogosphere 104

Laurel Papworth

DECEMBER 16, 2010

Here’s my idea of social media marketing campaign timelines vs traditional marketing. remember with traditional, you spend a lot of money upfront but within a week after the last promo, interest has gone). Social Media timelines. hehe I just went looking for a social media timeline diagram and saw this and thought – wow!

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

Diva Marketing Blog

JULY 22, 2009

The more I read about social media campaigns without conversations. The more I see social media consultants focus on old/traditional messaging wrapped in new/social media Web 2.0. The more I wonder.

Social Media 75

Social Media Marketing Web 2.0 Virtual World 75

Techipedia: Tamar Weinberg

MAY 13, 2008

Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites. Next time you proceed in a social media marketing campaign, follow some ideas and steps: Know your market. Study the demographics and know who will be researching your products.

Social Media 100

Social Media Digg Brands Marketing 100

Laurel Papworth

JUNE 22, 2010

And you should send packing any PR people who try to run a campaign on your community without your consent. Posted on: 06/21. See what they are doing? Clever clogs. As a community manager you ARE the public relations manager. Whirlpool.net.au do a brilliant job of sending any interlopers off – including politicians and their spin. (s)He

Communities 78

Communities Social Media Web 2.0 Social Networking 78

Social Media Strategery

APRIL 27, 2010

During my campaign for city council last summer and fall, I was blogging, facebooking, tweeting, and emailing; but what many people said they appreciated the most was my full-color postcards, some of which I physically mailed to people but most of which I used as a business card whenever I met someone or to leave it in their door.

Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter. As we all know twitter is the best applicable business effective campaign today. It can make all the difference in nurturing a positive perception of your company.

Apple 154

Apple Twitter Forums Policies 154

Laurel Papworth

APRIL 8, 2010

Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities). You may only administer a Facebook Page if you are an authorized representative of the subject of the Page.

Communities 111

Communities Facebook Widget Web 2.0 111

Social Media Strategery

JUNE 15, 2010

Barack Obama I can’t forget our current President – under his watch, “Gov 2.0″ More than just some interesting success stories, Gov 2.0 From his revolutionary campaign to his first memo while in office to the Open Government Directive , President Obama has moved Government 2.0 Powered by Wordpress.

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Social Media Strategery

OCTOBER 6, 2008

I’ve got the Web 2.0 I’ve got the Web 2.0 I blogged about the challenges the Obama administration might face in implementing Web 2.0 I blogged about the challenges the Obama administration might face in implementing Web 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

MAY 26, 2010

That’s why I loved when Alex Ross told the story of Katie Dowd , Katie Stanton , and Caitlin Klevorick at the State Department (fast forward to the 2:00 minute mark of this clip ) who came up with the idea for the Haiti Red Cross text messaging campaign. Barcode Software Gov 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Unlikely at best.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Bill Hartzer

JULY 15, 2010

The socially driven campaign allows individuals and organizations to post their philanthropic ideas on refresheverything.com, where the general public votes for their favorite initiatives to be funded. Top 100 Most Innovative and Influential People in the Web 2.0 World Internet Evolution has come up with their first-ever list.

Buy 113

Buy Influencer Web 2.0 Survey 113

Laurel Papworth

AUGUST 3, 2010

Laurel Papworth The Business of Social Media, Online Communities and Social Networks About Speaking 2008 Speaking 2010 Speaking 2009 Press Testimonials Rules Courses Brisbane Social Media Courses Facebook Twitter for Business course Hong Kong Social Media Courses How To Blog for Business Course Melbourne Social Media Course Singapore Social Media Courses (..)

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Buzz Marketing for Technology

MAY 11, 2010

Social Media is not a campaign it’s a commitment! Email this to a friend? Related posts: Social Media will Disrupt every Function in your Company We are at an interesting inflection point with Social Media. A while back I created a post called – There. What’s your Social Media diet? I often get asked the question – how do you.

Social Media 184

Social Media StumbleUpon Digg Reddit 184

Buzz Marketing for Technology

FEBRUARY 16, 2010

Social Media is not a campaign it’s a commitment! Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. B2B Marketing Content: Lure or Lasso? I picked this saying up from Gary Vaynerchuk’s new book. A while back I created a post called – There.

B2B 187

B2B Content Marketing StumbleUpon 187

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 At the moment I am very busy with my Interim Marketing hat on, preparing a couple of direct marketing campaigns. frogpond _ Innovationsberatung » Web 2.0 Let’s see how.

Wiki 247

Wiki Web 2.0 RSS Products 247

Techipedia: Tamar Weinberg

APRIL 22, 2010

However, keep in mind that the real time search is about today: the archiving of old results is still in its infancy, so its important to stay on top of this information immediately after launching a new campaign or product. For years, new search engines launched attempting to take away market share from traditional search engines.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142