article thumbnail

Automotive Companies in the Metaverse – NFTs and Saraswati

Laurel Papworth

The promotion includes some “surprises”: Among these surprises is a digital artwork of Lamborghini Style Center produced for “The Epic Road Trip” campaign for all those who will purchase two complete monthly collections. Some kind of NFT scam by hackers put paid to Ferrari’s May campaign.

article thumbnail

Match Makers go Social by Breaking Stereotypes

Waxing UnLyrical

But my perception about such sites in general changed when I came across a unique and very promising campaign by TrulyMadly called #BreakingStereotypes. The campaign was aimed at disproving stereotypes, thereby supporting compatibility and personal interactions among individuals. The campaign introduced 10 fresh stereotypes a week.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ecommerce in the Metaverse: What’s Going to Change?

Pixlee

It’s akin to a virtual world, where various networks and forms of tech merge to create an accessible, immersive and user-focused experience. . The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns. The Metaverse. develops further.

article thumbnail

Metaverse dangers: How to protect brands from the dark side

Sprout Social

As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. But the metaverse isn’t a utopia. NFT giveaways, in-experience currencies, etc.).

Brands 118
article thumbnail

Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

We look at case studies of Australian Sports Organisations and Web3 (metaverse) campaigns and projects including: AFLMint – buy NFTs Tennis Australia Australian Open – Pick a square! PieVerse – Collingwood QRL in worlds Cricket Australia also Flow, Decentraland, eplays, Rario, also Blocto wallet Metamask wallet.

Sports 64
article thumbnail

Nonprofit Webinar Series – Social Fundraising

Janet Fouts

He currently manages the online community of the Nonprofit Commons in the virtual world Second Life, which hosts 120 tenant organizations and an active volunteer base. He also runs the website [link] a chronicle of the public good applications of virtual worlds for nonprofits, education and government.

article thumbnail

Social Media: NAB Break Up Letter

Laurel Papworth

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Most of the other videos could sit comfortably in the viral video ad box rather than the social media box except… well except I think the campaign has jumped the divide.