Jon Loomer

JANUARY 7, 2024

How many ad sets should you use per campaign? If you optimize for any type of conversion, your detailed targeting and lookalike audiences can be expanded. In other words, if you have five ad sets in the same campaign, you could potentially reach the same person with any of those ad sets. It’s what Meta recommends.

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Campaign Cost Conversation Types 136

Social Media Today

NOVEMBER 29, 2023

Direct links have been helping to drive better results for Pin marketers.

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Types Campaign Marketing 155

Social Media Strategies Summit

NOVEMBER 30, 2022

To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. When you think about it, there’s a natural synergy between Bourgeois and the underlying theme of the campaign, which is all about exploration and discovery. It challenged teenagers to test their attention spans.

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Campaign Brands Influencer Collaboration 304

Social Media Today

DECEMBER 4, 2020

Twitter has added frequency capping to all ad campaigns, providing more control options for maketers.

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Campaign Types Twitter 212

Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. The post Meta Campaign Objectives: Best Practices appeared first on Jon Loomer Digital.

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Campaign Eventful Conversation Instagram 210

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

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Examples Influencer Campaign Marketing 125

Jon Loomer

NOVEMBER 7, 2022

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective. Instead, I want to go through the basics.

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Campaign Advertising Price Facebook 199

Social Media Today

SEPTEMBER 24, 2020

Reddit's looking to give advertisers more control by adding new tiers of ad types which focus on providing varying levels of brand safety.

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Reddit Types Advertising Campaign 217

Jon Loomer

JANUARY 11, 2022

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness. ODAX: Outcome-Driven Ad Experiences.

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Campaign Facebook Advertising Overview 206

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. What about forums?

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Types Social Media Microblogging Overview 145

Ignite Social Media

NOVEMBER 6, 2023

When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.

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Influencer Campaign Video Instagram 96

The Realtime Report

AUGUST 9, 2020

What Types of Digital Marketing are Right for You? Knowing different types of digital marketing lets you choose the right one for you. Almost all digital marketing campaigns use email marketing at their core. Email marketing also works well with all the other types on this list. Other Types of Digital Marketing.

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Types Affiliate marketing Marketing Sample 155

Harp Interactive

OCTOBER 6, 2010

Pretty powerful metrics for any type of business. Thanks to their inherent viral features (such as activity feeds, friend invites, notifications etc), social networks provide the ideal platform for spreading the word about your campaign and your brand. Also, notifications can be sent to encourage users to return to the campaign daily.

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Types Facebook Notification Survey 317

Audiense

OCTOBER 14, 2020

Consumer segmentation has become somewhat of a buzzword in recent years, and with so many different types, it can be challenging to get to grips with what it actually means and how it can be used in a practical, strategic way.

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Types Buy Campaign Strategy 105

Social Media Today

SEPTEMBER 11, 2019

Google is expanding its automated ad bidding options, providing new options to campaign reach and optimization.

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Campaign Types Google Buy 138

Ignite Social Media

OCTOBER 9, 2023

Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? On Meta and TikTok, you can type keywords related to your audience’s interests to see suggested options. Both platforms let you easily select female gender.

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Campaign Social Media How To Overview 101

Audiense

AUGUST 1, 2023

Consumer segmentation enables you to uncover valuable audience insights that can help to dictate the content, targeting and media buying strategy of your digital campaigns. It allows you to understand which audiences exist, who to target and why, and the most effective way to reach them.

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Types Buy Campaign Strategy 60

Ignite Social Media

FEBRUARY 7, 2019

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. We’ve run this campaign for several clients, one campaign for a fashion retailer saw a 51% increase in impressions and a 76% increase in online revenue!

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Conversation Campaign Class Retail 157

Sprout Social

NOVEMBER 1, 2023

10 behind-the-scenes post ideas and examples for your next campaign 1. This type of content is visually engaging and shows audiences what they can expect when they buy in person. This type of BTS content is also great for promoting special sales or events, because it encourages people to visit in person.

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Campaign Content Upcoming Authentication 89

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Campaign Engagement Marketing Hashtag 136

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” ” Videos (13.2%) are the third-most common type of content created.

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Research Report Social Media CPM 257

Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Consider this your guide… The Role of Campaign Objectives It’s common for advertisers to misunderstand the role of campaign objectives. But in each case, it’s the same. Don’t get cute.

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Eventful Conversation Campaign Types 193

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. 4 brands making inclusive campaigns happen. Ben & Jerry’s.

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Campaign Brands Communities Industry 111

Social Media Marketing

FEBRUARY 8, 2021

Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. Without keywords, campaigns would not even take off. Therefore, SEO is a must for any digital marketing campaign. Keywords are a cornerstone of digital marketing. Approximately 91.5%

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Types Marketing SEO Affiliate marketing 90

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Like most of Kraft’s recent content, this campaign played into the COVID-19 pandemic. No purchase necessary.

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Campaign Brands Press Release UGC 106

Ignite Social Media

APRIL 23, 2020

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.

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Campaign CPA CPM Cost 101

Sprout Social

AUGUST 17, 2022

These types of conversations don’t typically pop up in your notifications. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. How could social media monitoring help you build better campaigns? The problem?

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Campaign Social Media Tools Hubspot 124

Sprout Social

OCTOBER 1, 2020

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

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Advertising Campaign Social Media How To 145

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. 45% of brands that offer some type of ‘buy now, pay later’ option at checkout report that it helps conversion ( Fortune ). Source: Afterpay.

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Campaign Social Media Retail How To 130

Forbes Social Media

APRIL 19, 2022

His campaign defies many of the conventions around buyout battles. The billionaire is waging a highly public attack against the company, weaponizing its own platform against it.

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Types Twitter Campaign Platform 104

Pixlee

JULY 12, 2021

How do you create an advanced influencer campaign tailored to the summertime? The most successful influencer partnerships are those that value the creativity and expertise of the influencer, so begin designing your campaign with their online personality and style in mind. Designing a Summer-Specific Influencer Campaign.

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Influencer Campaign Apparel Travel 95

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. What type of influencers are they already following? Ready to find the right influencers for your brand?

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Influencer Campaign Instagram How To 106

Jon Loomer

FEBRUARY 12, 2024

They consider it a “true prospecting” campaign and only go after completely new customers. There’s no better example than when optimizing for any type of conversion. But Advantage+ Shopping Campaigns go even further. Especially when optimizing for any type of conversion, those times have passed.

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Advertising Campaign Cost Conversation 184

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Create a schedule: Determine how often you will send emails and what type of content you will include. Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed.

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Campaign Engagement Case Study Newsletter 78

Jon Loomer

NOVEMBER 20, 2023

If a campaign hasn’t been running for very long, you may want to breakdown by day to get a sense of how performance is trending. For longer running campaigns, you can breakdown by week, two weeks, or month. Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ).

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CPM Types Campaign Examples 173

Socialized

SEPTEMBER 28, 2017

Marketers have devised several tactics to obtain prospects’ email addresses so they can launch email campaigns by sending newsletters and other marketing material. In this type of strategy, communication between a company and potential client is done directly. A lot of B2B marketers specifically rely on email marketing to get clients.

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Types Strategy Marketing CPA 100

Jon Loomer

NOVEMBER 2, 2017

You might have noticed an update while creating your ads recently: Facebook Campaign Goals. Let’s take a closer look at what Facebook Campaign Goals are and how you might use them… The Purpose of Facebook Campaign Goals. That’s the purpose of Campaign Goals. Campaign Goals: Traffic. Registrations.

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Campaign Facebook Sample Samples 135