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Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share it on StumbleUpon. Tweet This! Share this on Facebook. Share this on Linkedin.

Campaign 213
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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

What other complex marketing campaigns have you seen and liked? Share it on StumbleUpon. There is clearly a storyline to the content. What do you think of what you see here? Is it too complex to engage fans at a big enough level? Could this work for anything other than a movie premiere? Untapped CRM: Social Breadcrumbs (36).

Wiki 219
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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Share it on StumbleUpon. Ok so what does a humpback whale have to do with marketing? Tweet This! Share this on Facebook.

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Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will

Small Business Mavericks

Facebook still leads the way with StumbleUpon a clear second. Before jumping in to a Twitter ad campaign, I’d be looking at my current Twitter traffic to see which pages they are going too, and whether or not there is a reasonable conversion rate. Google and Twitter share third and fourth at around 3.6%.

Adwords 105
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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Share it on StumbleUpon. Probably not. And can you optimize across all media? – But wait there’s more! Tweet This!

Marketing 197
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Google to Encourage Americans to Get Online

Bill Hartzer

Usually, when someone has plans for something, they will purchase the domain name related to the new product or service–and companies planning big campaigns or products and services are no different. Share it on StumbleUpon. But, of course, this is all just speculation on my part. GetOnlineRhodeisland.com. GetOnlineTennessee.com.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). Share it on StumbleUpon.

B2B 273