Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

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agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. Cross-Promote Campaigns. Publish Email Campaigns on Social. Share an email campaign on social media.

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Ignite Social Media

AUGUST 2, 2022

You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

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Strategy Marketing Banking Influencer 175

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

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Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging.

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Strategy Social Media Loyalty UGC 69

Buffer Social

OCTOBER 29, 2021

It seems like every other week there are updates to the algorithm, new strategies for driving growth, and added features to utilize. While these insights and tools can be powerful ways to drive growth to your business, they can also bring overwhelm to your social media strategy. This showed me that my account had a real impact.

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Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Where does UGC content come from?

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UGC Content HootSuite Authentication 145

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? That is, random promotions with no end-goal, strategy, or definition of “success.” This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 137

Keyhole.co

DECEMBER 26, 2023

Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Let’s take a deeper gulp of Red Bull’s social media strategy.

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Sprout Social

OCTOBER 19, 2022

These initial touch points will ensure the content they create integrates seamlessly into your brand strategy and has longevity. Sometimes brands partner with creators for specific campaigns or launches. However, you can drive brand loyalty even further if you pay them for it and allow them to be a part of future launches or campaigns.

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Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed.

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Pixlee

AUGUST 22, 2020

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Implement Live Chat. Upgrade Your Website Design.

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Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Ready to find the right influencers for your brand? Take Inspiration from Your Competitors.

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Influencer Campaign Instagram How To 106

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. Tailor content to each specific channel and audience while also maintaining a coordinated strategy.

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Sherrilynne Starkie

APRIL 26, 2021

Embrace User-Generated Content (UGC) to maximize Tik Tok impact. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Tik Tok for Business.

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Brands Hashtag UGC Aggregator 273

Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Why you should include UGC in your social media calendar.

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UGC Content Strategy How To 82

Ignite Social Media

JUNE 29, 2016

UGC, how can I explain it? Go ahead and engage with those fans, but only repurpose what works for your brand’s strategy and stays within your visual look and feel. Is every piece of content in the #LiveThere (their campaign) hashtag amazing? Love the UGC you’re already seeing and want even more to work into your content mix?

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UGC Content Library Authentication 112

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

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Examples Campaign Discount Marketing 92

Pixlee

SEPTEMBER 8, 2020

Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Then, use that information and feedback guide your strategy.

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Campaign UGC Marketing Authentication 77

Sprout Social

OCTOBER 24, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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UGC Loyalty Brands Curation 56

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Use email content for social media and vice-versa Another way to engage your audience with your content is to integrate social media and email marketing campaigns to maximize their reach and impact.

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Campaign Social Media Marketing Metrics 52

Ignite Social Media

AUGUST 2, 2022

You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

Strategy 91

Strategy Marketing Banking Influencer 91

Sprout Social

MAY 11, 2021

6 social media optimization strategies you should totally try. Content strategy optimization. That said, your content strategy shouldn’t be a free-for-all. The sooner you come up with an organized strategy, the more easily you’ll generate ideas or posts. Now, onto the good stuff! Account optimization.

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Social Media Strategy Engagement Hashtag 132

Pixlee

DECEMBER 2, 2021

A TikTok campaign run by a brand refers to the strategies and content created by an organization for the video app, and can be either organic or paid. Read on to learn how you can design a simple yet effective TikTok campaign strategy. Feature User-Generated Content (UGC). The options are endless.

Campaign 52

Campaign UGC Hashtag Influencer 52

Sherrilynne Starkie

APRIL 26, 2021

Embrace User-Generated Content (UGC) to maximize Tik Tok impact. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Tik Tok for Business.

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Brands Hashtag UGC Aggregator 195

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Let’s dive deeper into Burger King’s social media strategy.

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Social Media Strategies Summit

JANUARY 5, 2022

An effective, well-planned Instagram strategy is needed to drive real results. Get the Basics of Your Instagram Strategy Right. Creating an Instagram strategy without being sure about your goals is like throwing darts in the dark. A well-optimized bio is a prerequisite for an impactful Instagram strategy for small businesses.

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Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns.

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Strategy UGC Brands Apparel 52

Webbiquity SMM

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Integrate Social Proof into Social Marketing Campaigns. Create On-Site SEO Content.

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Influencer Brands Policies Privacy 288

Webbiquity SMM

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. This type of social proof can emphasize how a product or service provided a solution to a common problem.

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comScore Marketing Case Study Review 299

Hootsuite

JULY 5, 2022

In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth. If you only have time to make one change to your social strategy to prioritize growing your Instagram account, this is it. Use Instagram Reels.

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Instagram Strategy HootSuite Hashtag 110

Pixlee

JULY 28, 2021

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers.

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Pixlee

DECEMBER 4, 2018

Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. The result of these campaigns? The post Product ratings and UGC both work, but can they work together?

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UGC Bazaarvoice Products Retail 48

Pixlee

NOVEMBER 13, 2018

Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. Have more questions?

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UGC Retail Embedding Compete 43

Pixlee

MARCH 11, 2021

But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management. Reputation management strategy is the process of shaping how others perceive your company. This is where user-generated content (UGC) comes in.

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Reputation Strategy Brands Review 96