Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Here’s is what we’ll cover: Build a capital campaign website.

Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. There are many different effective ways to use video as part of your overall marketing strategy. There are so many ways to embrace the popularity of video marketing and allow you to give your campaign a timely boost.

Trending Sources

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. What is their profile like and how will their personality promote your campaign?

Managing Social Media Campaigns

SocialFish

Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. Their social campaign, however, performed quite well.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. Image via BigStockPhoto.com.

5 Reasons Why Nonprofit Crowdfunding Campaigns Fail

SocialFish

——— The majority of all crowdfunding campaigns fail to reach their monetary goals. Crowdfunding campaigns that hit their goals start with a comprehensive plan. What are the most common reasons for why a campaign is unable to meet its goal?

10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

Do you have the right campaign settings? ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Always include the search partner network when starting a new AdWords campaign.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. When it comes to niche products and services, you will need customized marketing strategies. Image via BigStockPhoto.com.

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Fortunately, there’s a strategy out there that can help everyone address this challenge: account-based marketing (ABM).

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. The post How To Start A Mobile Marketing Strategy appeared first on The Realtime Report.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. The business strategy and its goals should drive of all social efforts.

YouTube Subscriber Strategies for Nonprofits

SocialFish

An example: The End the Awkward campaign by the Scope team has the right idea here. The strategy is for them to share their audiences. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry.

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Made to measure: why PR campaigns need measurement and evaluation.

How Promoted Hashtags Can Ruin Your Online Campaign Efforts

SocialFish

But in order to carry out a successful campaign that instills positive feelings, we must use judgment and minimize risk. We can do so by looking at a famous previous campaign that has gone poorly for a brand, which will show you just how promoted hashtags can crush your online efforts.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Guest post by Cheryl Joy.

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5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Unfortunately, out of this majority, only 26 percent believe their strategy is effective. Issues such as lack of time, allocating funds, and marketing knowledge, and the hurdle of making content “engaging” contribute to the low success rates of these campaigns.

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. To raise awareness for the campaign, Sprite partnered with 15 influential Brazilian Snapchat stars to print their Snapcodes on cans.

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. ’ Monopoly will also be updating its social channels with visual and engaging posts throughout the campaign.

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

SocialFish

So, you’re about to kick off a Blogger Outreach campaign. Content Strategy Debunking the Hype Featured Implementation If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach.

My 15 Facebook Ad Campaigns

Jon Loomer

Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now. That doesn’t mean that these campaigns are perfect. Overview: My 15 Facebook Ad Campaigns. Campaign objective.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Launch and manage a giveaway campaign in minutes without coding.

The 6 Key Components of a Successful Marketing Campaign

Simply Measured

Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” Nail Your Campaign Theme.

Fitting The Social Media Cube into a Round Marketing Strategy

Unspoken

What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? This multi-dimensional aspect is the key to success in social media marketing, but some may question the difficulty of trying to integrate these various disciplines into one smooth strategy. Social marketing cannot be conducted in an isolated environment; it needs to be part of an entire integrated strategy.

Which Channels To Focus On In Your Internet Marketing Strategy

Waxing UnLyrical

The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? Objectives for Internet marketing campaigns usually include one or more of the following, with varying degrees of emphasis: E-commerce revenue generation.

How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Campaigns create movements. Why think in terms of campaigns on Google+?

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

Getting Your Social PR Strategy Off the Ground. Smart Social PR strategy always always ALWAYS maps to business objectives. The company was early to the idea of integrating social media into its overall strategy.

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

The playbook should detail your KPIs, audience profiles, brand personas , campaign concepts, promotional events, contests, content themes , crisis management plan , etc. Make sure to tailor strategies that are unique to each of your social media channels.

How To Get Results From Your Blogger Outreach Campaign

SocialFish

This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. CTK Techknowledge , a nonprofit software company, contacted me to develop and execute a strategy to promote their Heart & Soul Grant to potential applicants.

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. Sometimes you have to borrow from the past to drive innovation.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.

4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs.

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4 Facebook Ad Campaign Rookie Errors to Avoid

Simply Measured

It’s advisable that you start your Facebook ad campaigns after consulting data from customer research, as this will help you stay on the right track with your targeting. Not Using Custom Audiences in Your Campaigns. To set one up, create a remarketing campaign for generating leads.

Using Storytelling Strategies To Enhance Your Social Media Campaign

Devumi

You can enhance your social media campaign using the storytelling structure presented in this article. The importance of good storytelling for social media campaigns There are a […].

6 Influencer Marketing Strategies to Boost End-of-Year Sales

Convince & Convert

Conversations I’ve had with others in the marketing world seem to revolve around a desire to create some last-minute, cool marketing strategies to power higher sales numbers through the end of the year. Image via BigStockPhoto.com.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. Is SMS Marketing Still a Viable Strategy?

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5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions.