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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Nonprofit Webinar Series – Social Fundraising

Janet Fouts

E vonne Heyning shares her gifts as a transmedia producer, educator and connector for causes and social enterprises. Evonne Heyning, interactive producer for Tech Soup will share her insights for using video to communicate your message and engage users. Register Here: https://www3.gotomeeting.com/register/730428078.

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Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

What is disheartening is many organizations/brands have similar, let's call it a " Social Media Dog Mentality " where cute and counting are the extent of their planning process. Tweets and Facebook status updates fly into cyberspace that are little more than "cute" spins from a marketing campaign. Step 1: Align the Enterprise.

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. Google clearly listens to feedback, and it seems to me they are becoming a social enterprise. .

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Imagine a campaign that delivered content across your browser, television, and Google Glass. She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Social media penetration (total share numbers on-site and across syndication channels).

Strategy 150
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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. Social Media Marketing Guides and Tips. Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks. How large should your cover photo be on Facebook?

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PB165: Interview with Daniel Flynn – Thankyou Cofounder

ProBlogger

In today’s episode, we hear from Daniel Flynn, co-founder and Managing Director of Thankyou a social enterprise that sells consumer products like water, nappies, hand sanitiser and much more here in Australia and soon to be New Zealand. Helicopter pilots that once backed out our campaign flying helicopters for free with huge signs.