Twist Image

APRIL 17, 2012

The bigger consulting firms are getting all hot and bothered by the notion of social business. We've gone from social media to social CRM and then straight to social business. Move from social media tactics to a philosophy of sharing. social business. social crm. social media.

Wiki 102

Wiki Hotels Social CRM Retail 102

Social Media Network Marketing

OCTOBER 15, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 101

Social Media Social CRM Repository Wiki 101

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

APRIL 28, 2022

Company Intranet or wiki tools. These tools might include: Marketing tools (think: social, CRM, email). For example, consider how marketing messaging and creatives for campaigns require multiple steps, stakeholders and approvals. Winback campaigns. Which of our campaigns results in the most direct revenue?

Team 91

Team Tools Hubspot Collaboration 91

SocMed Sean

DECEMBER 9, 2011

It’s not something you strive for in a social media campaign. 5) Social CRM – CRM is social…we don’t need to add “social” to the front of every term to make it sound cool and new. I wrote a full article on why the phrase social CRM is just stupid.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 200

Social Media Tools Strategy Tips 200