Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating awareness for leading technology, consumer products, financial services and professional services organizations.
Paul is the global vice president of marketing for Maxymiser a leading web optimization firm, and author of four “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010) and Facebook Marketing for Dummies 2nd Edition (Wiley 2011).
His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
Buzz Marketing for Technology, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.”
Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.
Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.
I have a feeling this article was ended in the middle – will there be a second part?
Actually there will – I will release part 2 on thursday
I could not agree more with Paul. I read almost all of my emails on a Blackberry. I find I unsubscribe a lot more than I used to, as I hate being interrupted.
Marketers need to adapt to an increasingly mobile workforce.
Jeff Ogden, President
Find New Customers
http://www.findnewcustomers.net
http://www.fearlesscompetitor.com
@Jeff and that will only get worse with SMS messages – people will be much more vigilant in the mobile space than they are in the online space
@Paul agreed Mobile marketing is becoming more important.
However, I have not seen any nice B2B mobile marketing campaign. Do you have any examples you can point me to.
I am especially interested to hear about Mobile B2B marketing to enterprise clients.
@Jijesh – the reason I am talking about it on my blog is we are experimenting with it now at some of our events (for the last year) – like anything new we are starting slow but I am beginning to see the promise – will keep you informed (via this blog) as we have measurable tangible results to show for it!
To reach your target audience through a platform with sharp metrics one must try http://www.boostaudience.com. It’s an excellent resource to boost your ROI.
mobile marketing will be open another market for goods and services just like in the internet**:
mobile marketing would certainly open new demands for productsi intended for mobile applications.”-*