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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Media Monitoring.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

You Need to Do it All the Time True social media marketing — that is, connecting with your customers and prospects — is a consistent and regular task. One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Maybe it’s on Twitter.

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Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Let me port my RSS feed to it and be done with it!&# Kirtsy and Other Niche Social Networks. Did you know there’s a social news website catered to women called Kirtsy ? Kirtsy is a social news network; there are also forums and even Yahoo! I’ve said it before; social media is not a silver bullet.

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Yup, you can’t just chat with people on Twitter and broadcast on Facebook. Market saturation brings lots and lots of experts , many of whom think Twitter is a shiny new object and are ready to write books, charge $2000 for conferences where they promise TWITTER TIPS AND TRICKS THAT NOBODY HAS SEEN BEFORE (in caps!),

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Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media. Answers Yahoo!

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