Convince & Convert

JUNE 27, 2014

Dana’s team has put together the Sprouts Love Expansion campaign. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. . And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds.

Retail 146

Retail Marketing Sports Team 146

SocMed Sean

FEBRUARY 24, 2022

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. The answer is absolutely yes!

Facebook 130

Facebook Strategy Marketing Travel 130

The Realtime Report

SEPTEMBER 9, 2014

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops.

Social Media 177

Social Media Retail Fashion Sports 177

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Mobile 149

Mobile Team Retail Journal 149

Sherrilynne Starkie

FEBRUARY 23, 2013

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers offer brands enhanced value through their own social media activity.

Blogger 389

Blogger Brands Technorati comScore 389

The Realtime Report

JUNE 18, 2014

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity also provides marketers with a post-campaign analysis dashboard, giving brands full view of how their campaign performed. Selections appear on the right.

Influencer 183

Influencer YouTube Campaign Price 183

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

SEO 258

SEO Google Strategy Adwords 258

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Methodology.

Video 131

Video Retail Influencer YouTube 131

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Review analysis guides you toward the things that strengthen and weaken your brand image.

Review 126

Review Brands How To Analysis 126

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Audiense

NOVEMBER 8, 2017

Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance. Action : Promote offers/campaigns in advance in effort to secure their interest. Who are the Cyber Monday consumers?

Sample 79

Sample Samples Discount Influencer 79

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 102

Sentiment Analysis Patterns Price 102

Sprout Social

JUNE 28, 2021

Someone browsing on social had to navigate to a brand’s website or go to their store, adding another step and more friction in the buyer journey—and increasing the risk of losing that sale. Now, social is no longer just your showroom, it’s your point of sale. Extend your storefront into social networks.

Retail 108

Retail Buy Trends Upcoming 108

Sprout Social

NOVEMBER 11, 2021

Social commerce. Drive more sales opportunities by extending your storefront into social networks with the collective power of social media and commerce. Q: How do you encourage your social media audience to shop directly from your social profiles? Q: How do you measure referral traffic from social media?

Social Media Management 118

Social Media Management Social Media Platform Review 118

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. While we’re at it, how do our customers use social media vs. the mainstream population? A goal that is basically brought from the necessity!

Research 265

Research Social Media Marketing Retail 265

The Realtime Report

DECEMBER 16, 2013

Facebook’s new offline sales measurement trick could make ad clicks obsolete – retailers using Facebook’s Custom Audience campaigns can now measure their offline sales; previously, offline conversion measurement was only available for advertisers working with a Facebook measurement partner (TechCrunch).

News 156

News Instagram Social Media Twitter 156

Mindjumpers

JANUARY 2, 2013

Facebook’s acquisition of Instagram triggered an outrage against the world’s biggest social network when Instagram during December made two announcements. Brands quickly picked up on the importance of visual communication and started building Instagram communities. An expression of just how important visual content has become.

Social Media 237

Social Media Tumblr Instagram Privacy 237

Hootsuite

MARCH 16, 2020

These can include a shoppable component for retailers. . Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . Creating a new ad campaign. Once you complete your account details, you can go to the Campaign tab to create your first ad campaign. The top-level is the campaign.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Adam Cohen

JULY 16, 2010

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#

Badge 201

Badge Disqus Web 2.0 Retail 201

Buzz Marketing for Technology

MARCH 30, 2010

In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Not any more ….

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible.

Small Business 91

Small Business Marketing Retail Education 91

Hootsuite

MARCH 8, 2022

In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. 3 inspiring Pinterest shopping campaign examples. From there, creating ad campaigns was a snap.

Features 114

Features Price Buy Campaign 114

Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Waxing UnLyrical

MAY 2, 2013

Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Whether you want to believe it or not, keyword research is the first step in any successful SEO or Content Marketing campaign. Send them a survey asking for feedback and input.

Adwords 278

Adwords SEO Compete Analytics 278

Convince & Convert

FEBRUARY 29, 2012

If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. Penney, Nordstrom and Gamestop.

Retail 123

Retail API News Startup 123

Firebelly

NOVEMBER 30, 2009

Digitalia | Indianapolis Social Media Marketing « Social Networking Meets Game Consoles | Main | Social Media Marketing Checklist from SES Chicago » November 30, 2009 Cyber Monday Is Here! Nearly 80% of online retailers say their sales went way up last year on Cyber Monday. What is Cyber Monday ?

Retail 100

Retail Paid Search SMS Syndication 100

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What’s the point of the storefront? But only 0.2

Brands 275

Brands Repository Analysis Focus Group 275

Sprout Social

MAY 19, 2021

The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. By tracking their popular branded hashtags alongside phrases like “want” or “need,” their social team is able to relay customer feedback that informs content, campaign and production strategies. They follow brand accounts.

Engagement 134

Engagement Brands Review Influencer 134

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. An even crazier idea—consider developing Facebook-specific campaigns rather than repurposing ones created with a different platform in mind. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.”

Brands 279

Brands Facebook Guidelines Conversation 279

Keyhole.co

NOVEMBER 7, 2023

Thus, they are more likely to spark social conversations around creatine benefits for workout routines. Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? Think of your campaign as a special occasion unfolding on Twitter, marked by unique event hashtags.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Social Babies. Koch Communications. The High Road Agency. Bloomerang.

Automotive 70

Automotive Reputation Social Media Management Retail 70

Sprout Social

OCTOBER 23, 2018

Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend.

Strategy 92

Strategy Social Media Hashtag ROI 92

Ignite Social Media

MAY 23, 2016

Consider Facebook 360 Video if your brand is: Opening a new retail location and you want your audience to be able to see the space. Consider Snapchat Geofilters if your brand is: Opening a new location or releasing a new product offering at a retail location. Executing a seasonal campaign. Hosting or attending an event.

Features 112

Features Social Media Brands Retail 112

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

B2B 190

B2B Social Media Comparison Discount 190

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Keeping up with these social trends isn’t just a B2C priority. ” — Maria Kalyadina, Head of Social at Semrush.

B2B 134

B2B Brands Marketing How To 134

Sprout Social

OCTOBER 25, 2022

First things first: your social media presence shouldn’t look like everyone else’s. One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. Fast food, retail, sports—those brands can get experimental. Use social as a teaching tool.

Strategy 128

Strategy Brands Hubspot Survey 128

Twist Image

JANUARY 16, 2013

It's something that few brands could have done without a multi-million dollar advertising campaign, but now it's coming down to technology, social media, big data and utilitarianism marketing. advertising campaign. online social network. retail experience. social media. advertising campaign.

Brands 108

Brands iPad Apple Loyalty 108