Social Media Today

FEBRUARY 26, 2021

Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns.

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Campaign Research Brands Facebook 218

Social Media Today

JULY 6, 2021

Snap says that, already, AR campaigns are seeing significant audience response.

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Campaign Research Conversation 203

The Realtime Report

MARCH 21, 2023

What Are The Benefits of Audience Research and Analysis? Conducting audience research is crucial for businesses wishing to have a successful marketing campaign. What Is Audience Research and Analysis? What Is Audience Research and Analysis?

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Analysis Research Campaign Cost 91

The Realtime Report

MARCH 16, 2020

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.”

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Research Influencer Brands Marketing 135

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

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Research Social Media Airlines Marketing 144

Forbes Social Media

OCTOBER 27, 2021

A small number of Twitter accounts are responsible for more than two thirds of hateful tweets about Meghan Markle and Prince Harry, analytics service Bot Sentinel has found.

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Research Twitter Campaign Analytics 141

Sherrilynne Starkie

OCTOBER 25, 2018

It should be included as part of all Facebook campaigns. New research: Facebook is successfully tackling fake news. Three new, independent research reports indicate that Facebook is successfully tackling the fake news problem. Features are being rolled out in phases. — SS. — SS. — SS.

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News Research Facebook YouTube 225

Audiense

JANUARY 11, 2021

Audience research is defined as research conducted to make discoveries about your audience to help you better understand them and their preferences.

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Research Campaign How To Marketing 88

Sherrilynne Starkie

AUGUST 15, 2018

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. Getting meaningful influencer campaign measurement. So where’s the influence? Were sales up?

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Influencer Campaign Report CPM 199

Social Media Today

AUGUST 4, 2020

Twitter has shared some new, research-backed insights into how utilizing multiple video formats within an ad campaign can impact audience response.

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Campaign Video Publishing Twitter 197

Jon Loomer

JANUARY 18, 2018

Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. Campaign Comparison Test: Overview. Campaign Comparison Test: Set Up. Two campaigns.

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Research Tools Comparison Facebook 167

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products. The process is often overwhelming for beginners.

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Advertising Campaign Social Media How To 145

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Campaign Engagement Marketing Hashtag 137

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

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Campaign Facebook Influencer Embedding 142

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Research trends. onlineoptimism.

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Examples Campaign Tips UGC 142

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.

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Campaign Sentiment Privacy Analysis 75

Small Business Mavericks

JULY 8, 2012

One of the most important parts of the SEO process is keyword research , yet few small business owners actually conduct a full and complete keyword research exercise before engaging on their first SEO campaign. Keyword research is one part of the SEO process you should not ignore, skip, or fail to conduct thoroughly.

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Research SEO Exercises Small Business 164

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. A Quest For Truth.

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Campaign Guidelines Upcoming Course 167

Social Media Strategies Summit

DECEMBER 4, 2020

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. According to research from Pinterest, about 40% of people are going to be celebrating on a budget this year. Because of this, brands need to adjust their campaigns to reflect the current environment. Image Source: Sabra Instagram.

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Campaign Social Media Retail How To 130

Social Media Today

MARCH 29, 2023

The new Transparency Center could be a handy research tools for digital marketers.

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Campaign Google Research Tools 188

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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Campaign Brands Communities Industry 112

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Metrics Influencer Campaign CPA 52

Sprout Social

AUGUST 17, 2022

Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. How could social media monitoring help you build better campaigns?

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Campaign Social Media Tools Hubspot 125

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

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Research SEO How To CPC 103

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Reduce overall costs.

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Research Pharmaceuticals Social Media Tools 194

Audiense

JULY 6, 2020

This is the first article in a series of guides that will focus on how you can integrate your keyword intelligence and audience intelligence that develops an audience-centric digital strategy that will improve SEO, paid media, content, digital PR, social media & email campaign metrics.

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Research ROI SEO How To 156

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

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Campaign Hashtag Analytics Metrics 121

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. They cut down on reporting time.

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Audiense

MARCH 18, 2021

Marketers juggle a lot of priorities and we’re expected to deliver across all our campaigns… and then some. Social media scheduling, briefing creative and agencies, creating that newsletter, producing a deck for the sales team.

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Survey Research Strategy Marketing 148

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

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Hashtag Campaign Instagram How To 52

Social Media Today

AUGUST 23, 2023

This could come in handy for your competitor research efforts.

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Library Campaign Brands Content 129

Forbes Social Media

DECEMBER 20, 2018

As US political campaigning launches Russian-style misinformation “for research” and as Facebook presses forward with an academic research initiative that has explicitly not ruled out supporting such deception campaigns in live elections, what will the future hold for democracy?

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Research Campaign Influencer Facebook 40

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Like most of Kraft’s recent content, this campaign played into the COVID-19 pandemic. No purchase necessary.

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Campaign Brands Press Release UGC 106

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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Research How To Marketing Price 97

Forbes Social Media

MARCH 13, 2020

According to both Facebook and Twitter, Russia’s infamous Internet Research Agency (IRA) is now outsourcing its disinformation campaigns to Africa.

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Campaign Research Twitter Facebook 98

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Social Media Today

OCTOBER 6, 2021

The new options will provide more ways to research your Snap audience, and reach them with your promotions.

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Campaign Research 189