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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. When you understand your audience, you can tailor the message and campaign to generate more fan attention.

Brands 275
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Unlocking the Power of Content Marketing With Operational Excellence

Koka Sexton

However, to ensure successful content marketing campaigns, companies need to focus on content operations in addition to content creation. Creating a content library: A content library is a centralized repository for all content assets. Content marketing is a powerful tool for creating an ongoing dialogue with customers and prospects.

Content 52
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Social media SWOT analysis: what it is and how to do it

Sprout Social

Second-guessing whether or not a campaign is actually going to pay off? The idea behind SWOT is simple: for every campaign or project, marketers analyze their strategies based on four specific quadrants (strengths , weaknesses , opportunities and threats ). Opportunities: What’s the incentive of your campaign or marketing push?

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Does My Business Need to be on Twitter?

yMarketingMatters

It has become a repository of the latest thinking shared by industry and thought leaders, whom you can follow. KEY: Before starting a Twitter profile for your business, work out a clear plan that can be easily implemented as it will help you stay focused on your goals for your social media campaigns.

Twitter 235
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Or, if you’re running a big campaign. FAQs as assets: While the content library is often thought of as a repository for visuals, you can also keep approved text as an asset here—and copy and paste the answers to frequently asked questions into your chats with customers. Where can you find that duplicate button?

HootSuite 140
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Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

November is hardly peak season for bat sales anyway, and any bottom-line impact of this campaign would need a while to germinate and flower. You might argue that because they also saw 100%+ week over week increases in Facebook fans and Twitter followers, that this campaign was a smash. Of course not. Again, so what?

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How to edge out your competition with market research

Sprout Social

From what your customers want to see in future products to which brands are killin’ it, social media represents a massive repository of real-time data and insights that’ instantly accessible. Are your competitors running influencer campaigns? If you want to learn more about your target market, look no further than social media.