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Value Optimization for Advantage+ Shopping Campaigns

Jon Loomer

Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” While this option is new to Advantage+ Shopping, it’s not new to Sales campaigns. Product Price Variance. What do you think?

Campaign 171
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Introduction to TikTok Ads: Campaign Creation

Jon Loomer

The hope is to catch some magic on a growing platform before the competition increases and prices go up. Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. Just hang with me here).

Campaign 199
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Instagram Influencer Pricing: How to Determine Influencer Rates in 2021

Hootsuite

And paying the right price pays off. But what is the right price? Read on to find the best formula for calculating rates, the ballpark cost of different types of posts, and other factors that might affect influencer pricing for your next influencer marketing campaign. Price per Instagram post.

Price 145
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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 166
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How to Run a Great Holiday Campaign Using Social Media in 2020

Social Media Strategies Summit

If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Use Price-Conscious and Relatable Messaging. Given the economic situation, it’s not surprising the consumers have become more price-conscious. Because of this, brands need to adjust their campaigns to reflect the current environment.

Campaign 130
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Value for Advantage+ Shopping

Jon Loomer

We have an update to Advantage+ Shopping Campaigns … When you create an Advantage+ Shopping Campaign, you may see a drop-down menu for the performance goal. This may look familiar if you’ve run Sales campaigns the manual way. If you don’t have the drop-down, you don’t have this change yet. Should you use it?

Price 155
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?