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How to Launch a Successful PR Campaign Without a News Release

Spin Sucks

Can you launch a successful PR campaign without a news release? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks. Can data help you?

Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

The feature story also illustrated how the Philadelphia Education Fund helps underserved kids transition to college, raising the nonprofit’s profile prior to their annual Eddy Awards and end-of-year fundraising campaign. Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Guest Post by Elaine Hughes. Find the story hook. Find out how they did it.

Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. My team and I recently announced our Series B funding entirely without a press release.

Multimedia with Press Releases Gets More Views and Engagement

Proactive Report

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. The multimedia digital release template. So, the release with a video had 55.4%

Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. The answer is that I’m in some PR databases so I get press releases every week of varying degrees of appropriateness. PHOENIX, Oct.

PR Firms Botch 95% of Social Media Campaigns?

Spin Sucks

Maybe of the companies he’s worked with, 95 percent of them had botched social media campaigns. PR is in the push business; they send out press releases and book appearances and work B2B. In a fully integrated campaign, it’s typically 10 percent or less. PR Firms Botch 95% of Social Media Campaigns? That’s quite the statement! Well guess what?

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. How search can boost your social media campaigns by iMedia Connection. Whatever. of the past year.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

Coffee integrated images from @ill.koncept and @vallenalexander , two talented content creators who partnered with the brand during Carusele’s #WakeUpAndGo influencer marketing campaign. Their stories can then be featured in brand-owned marketing materials and press releases, highlighting that two-way level of trust that makes the brand-influencer relationships so valuable.

Cherokee Letter Domain Names for Sale – Owner Recommends Their Use in AdWords Campaigns

Bill Hartzer

The owner of a bunch of Cherokee Letter domain names is recommending that you buy his domain names–and use them in a Google AdWords campaign to commit what I would call outright fraud and deception. This has to be what I would personally call the most bizarre domain name sales pitch I have ever seen. This is probably some of the worst deception I have seen lately. Domain Names

#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

“It’s a ‘yes’ button to traditional media,” said Chirpify CEO Chris Teso in the press release. “By Here are a few stats to check out: in just 90 days, brands using #actiontag campaigns engaged 300,000 customers. during one campaign, the brand added 20,000 Twitter followers (a 10% increase) in less than a week. The hybrid of old and new media is promising.

My Blog is Changing Direction

Ari Herzog

This is not to say I won’t write anymore about individual platforms but the change is aligned with my campaign to be elected this fall as State Representative of the 1st Essex District of Massachusetts. This is to create an obvious home for my pending campaign site. I hope you stick around. For new visitors, here’s my current subscription link. Thanks for reading.

6 Underused Internet Marketing Tools

Small Business Mavericks

More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media. Press releasesPress releases are an old mainstay in public relations. Small Business Internet Marketing e-books internet marketing mobile apps podcasting press releases QR codes web directoriesInternet marketing has come a long way since the first days of the Web.

23 Outstanding Social PR Guides

Webbiquity SMM

What role do press releases play in PR today? ” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script. Image credit: PRNews. Are they still important for SEO?

The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. What we noticed however was that fewer than 15% of registered users cared to setup a basic campaign and about 4% returned again after the first registration. Of those that setup their campaign, only 2 people actually emailed us to request pricing and possible upgrade. Marketing

This Week’s Awesome Association PR and Communications Jobs – March 16


The coordinator will be responsible for supporting strategic PR and social media campaigns. Duties include pitching reporters, drafting press releases and feature stories, managing the association’s social media accounts, building media lists, and other responsibilities that will grow your knowledge and career skills. vibrant, healthier, and involved communities.

PR Pros: You’re still doing it wrong, even if you have a six figure income

Techipedia: Tamar Weinberg

In September, I defined the strategy on an outreach campaign for a really awesome tech product suitable for families. But what I forgot to consider when doing the initial strategy is the other criteria to guarantee coverage: some bloggers demand product (this was a pre-order campaign, so product was not available). Seven years ago, I didn’t believe inbox zero was ever possible.

Can We Talk? Why Your Company’s Social Media Needs to Sound Human


This leaves you with a robotic, press release mentality, as shown on the Facebook page of this restaurant: As you can see, they only poke their heads out once in a long while to release a droll listing of information. Reputation Management Social Media charmin facebook G+ gentec gentec services inc roi social media social media campaign social networking strategy twitter You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. It can’t be faked.”. The Cluetrain Manifesto.

25 Excellent Content Marketing Tools for Your Brand


When you submit the kind of content you’re looking for, Scripted matches you with high-quality content creators who can fulfill your needs for blog posts, Web pages, white papers, tweets, Facebook posts, newsletters, press releases, video scripts, and custom photos. Successful content marketing initiatives have many moving parts. Content Curation Tools. (free/paid).

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18 PR Standbys That Will Never Die

Waxing UnLyrical

Emily Stivers : Press releases. Zen Yinger : Press junkets. Jeremy Pepper : SMTs and mat releases. And why not actually see what’s working, and what’s not , and adjust our strategies and campaigns accordingly? My community came up with some good ones. Here they are, all 18 of them. Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Matt LaCasse : Old School metrics. Claire Celsi : Fact sheets. Robin Ferrier : Canned Q&As. Mary Deming Barber : AVEs. Lukas Treu : White papers. Scott Kaminski (yes, again): Advertorials.

How To Launch and Maintain Successful Link Building


If you’ve read any SEO resource out there, the same thing crops up again and again: if you want results in search then you need to be engaged in a link building campaign. Compliment this with social bookmarking submissions (again, available through LinkVana) and press release distribution via various press release hubs, and you have a link building strategy.

Did This National Restaurant Chain Put Too Much Love Into the Like?

Convince & Convert

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). I give Buca credit for putting so much weight behind their liking campaign. Really, I am. We’re Crazy About Likes. It was on June 30. Send carnations next year).

Use Multimedia to Tell Stories

Proactive Report

PR Newswire recently took a look at how press releases sent on the wire perform in terms of number of views. Adding multimedia to your press releases, articles and blog posts will give you a remarkable bump in views. A study of corporate websites and newsrooms shows that not many companies use multimedia with their press releases. Seriously? Be creative.

Where Are Our Fundamentals?

Waxing UnLyrical

Press releases. I will be the first to tell you (again, I’m a millennial) that the traditional press release is virtually dead. With so many new ways to spread our messages, a simple press release doesn’t exactly cut it. That said, a good press release has always contained all of the information that one needs to learn about a certain event or product.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. With Netvibes, you can offer clients your very own proprietary, custom-branded social dashboard that automatically pulls in real-time results from all the social campaigns you’re running.” 1) Socialbakers.

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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects. 5 step Social Media campaigns. Let us know.

How to Use Emoji in Your Marketing Vocabulary

Convince & Convert

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji are currently used by major companies as part of marketing and communications campaigns. In June 2015, GM put out a press release composed entirely of emoji to introduce the new 2016 Chevrolet Cruze. Maybe you’ve used a few of your own today.

Associations Respond to the 2016 Election Results


At the same time, we acknowledge we must work with the new administration to address pressing issues of the day, including justice reforms, racial and gender inequality, access to health care for all, and helping more Americans achieve economic self-sufficiency and stability. cough, ASAE, cough ). But this year, there are obvious concerns that must be addressed. AIA is not alone, of course.

How to Get Started with Instagram Marketing


It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. Instagram is a powerful tool for establishing a visual brand identity. With more than 300 million active users , it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million.

How Nonprofit Pros Use Twitter


Don’t let your tweets devolve to mere “press releases.” More likely than not they’ll retweet you and expand your campaign’s reach.- Mark Hallman. Really think through hashtags you create for a campaign – how might it be coopted? This post originally appeared on It’s the second most popular social network used by nonprofits, after Facebook. Pitman.

How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

Sorting through 1,500 pitches per week means that press release fatigue is the new norm for high-authority publishers, and they have a limited amount of time and patience for considering your content. Effective outreach doesn’t rest on press releases; in fact, only 5% of publishers are interested in receiving them. Here’s why—and how.

Managing Feedback


You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Aside from the company blog, press releases work well to celebrate industry awards your company receives. That dream is largely a fantasy when it comes down to the nuts and bolts. So the solution is to take more control over your brand.

What's An Internet Marketing Strategy Consist Of? | Small Business.

Small Business Mavericks

About Us What’s a Maverick? Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? If you’re new to Internet marketing and you’re not sure what an IM package might consist of, relax. They’re all different. Strategic Internet marketing takes time. It doesn’t just fall into place. What works for one business may not work for another.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Don’t sound like a press release. Social Media is a Commitment, Not a Campaign. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Make sure to comment on fan posts.

B2B 56

Are Small Businesses Effective Online?

Small Business Mavericks

But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. About Us What’s a Maverick? When Should An Online Business Begin Marketing? » Are Small Businesses Effective Online? But are they as effective as they’d like to be?

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. Instagram for photos, YouTube for videos, Twitter for Press, LinkedIn for Employer Branding. Shares.

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. monitoring a social media news room (no more PDF press release!) Also includes a 12 step social media strategy section, and a 5 step social media campaign outline.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people. Or someone said you should so your considering it. But where do you start? Well, its an often overlooked question. Welcome to blogging, the place where you try to suck less. Define your goal. There I said it. Commit.

Association Social Media: National Society of Accountants


I use Twitter primarily for those quick bites of information, news, interacting with the press, and explaining to folks that we are not in fact the National Security Agency but rather “the other NSA.”. upcoming webinars and related blogs (we have our webinar instructors blog to promote upcoming webinar topics). - digital magazine releases (then we make a few of the articles into blogs).