Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

The feature story also illustrated how the Philadelphia Education Fund helps underserved kids transition to college, raising the nonprofit’s profile prior to their annual Eddy Awards and end-of-year fundraising campaign. Guest Post by Elaine Hughes.

Multimedia with Press Releases Gets More Views and Engagement

Proactive Report

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life.

Trending Sources

Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign.

Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release.

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

I amble ever hopeful from the microhub site to the social sites but The Facebook page and the Twitter channel are used to promote, you guessed it, more advertising and press releases. I once received a press release as a hard copy printed paper wrapped around a bottle of champagne.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. Do not send press releases.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

Coffee integrated images from @ill.koncept and @vallenalexander , two talented content creators who partnered with the brand during Carusele’s #WakeUpAndGo influencer marketing campaign. Consider starting these efforts with an influencer campaign.

Cherokee Letter Domain Names for Sale – Owner Recommends Their Use in AdWords Campaigns

Bill Hartzer

The owner of a bunch of Cherokee Letter domain names is recommending that you buy his domain names–and use them in a Google AdWords campaign to commit what I would call outright fraud and deception.

#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

“It’s a ‘yes’ button to traditional media,” said Chirpify CEO Chris Teso in the press release. “By Here are a few stats to check out: in just 90 days, brands using #actiontag campaigns engaged 300,000 customers.

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My Blog is Changing Direction

Ari Herzog

This is not to say I won’t write anymore about individual platforms but the change is aligned with my campaign to be elected this fall as State Representative of the 1st Essex District of Massachusetts. This is to create an obvious home for my pending campaign site.

6 Underused Internet Marketing Tools

Small Business Mavericks

More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media. Press releasesPress releases are an old mainstay in public relations. Internet marketing has come a long way since the first days of the Web.

The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. What we noticed however was that fewer than 15% of registered users cared to setup a basic campaign and about 4% returned again after the first registration.

23 Outstanding Social PR Guides

Webbiquity SMM

What role do press releases play in PR today? ” Why the News Release is Alive, and Well, and Thriving in the Wired World by Strategic Objectives. A Guide to Press Release Optimization by Business Wire.

PR Pros: You’re still doing it wrong, even if you have a six figure income

Techipedia: Tamar Weinberg

In September, I defined the strategy on an outreach campaign for a really awesome tech product suitable for families. secured was some exact verbatim reprint of a press release her employee wrote on a site that–you guessed it–aggregates press releases.

This Week’s Awesome Association PR and Communications Jobs – March 16


The coordinator will be responsible for supporting strategic PR and social media campaigns. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Can We Talk? Why Your Company’s Social Media Needs to Sound Human


This leaves you with a robotic, press release mentality, as shown on the Facebook page of this restaurant: As you can see, they only poke their heads out once in a long while to release a droll listing of information. Reputation Management Social Media charmin facebook G+ gentec gentec services inc roi social media social media campaign social networking strategy twitter

This Week’s Association Membership & Marketing Jobs


The Coordinator supports the development and execution of marketing campaigns through promotions, media partnerships, events, college student campaigns, and other activities. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

25 Excellent Content Marketing Tools for Your Brand


When you submit the kind of content you’re looking for, Scripted matches you with high-quality content creators who can fulfill your needs for blog posts, Web pages, white papers, tweets, Facebook posts, newsletters, press releases, video scripts, and custom photos.

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18 PR Standbys That Will Never Die

Waxing UnLyrical

Emily Stivers : Press releases. Zen Yinger : Press junkets. Jeremy Pepper : SMTs and mat releases. And why not actually see what’s working, and what’s not , and adjust our strategies and campaigns accordingly?

How To Launch and Maintain Successful Link Building


If you’ve read any SEO resource out there, the same thing crops up again and again: if you want results in search then you need to be engaged in a link building campaign.

Did This National Restaurant Chain Put Too Much Love Into the Like?

Convince & Convert

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). I give Buca credit for putting so much weight behind their liking campaign.

Use Multimedia to Tell Stories

Proactive Report

PR Newswire recently took a look at how press releases sent on the wire perform in terms of number of views. Adding multimedia to your press releases, articles and blog posts will give you a remarkable bump in views. “At the core of their campaign was content.

Where Are Our Fundamentals?

Waxing UnLyrical

Press releases. I will be the first to tell you (again, I’m a millennial) that the traditional press release is virtually dead. With so many new ways to spread our messages, a simple press release doesn’t exactly cut it. Guest post by Harrison Kratz.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Explore social media analytics, evaluate sentiment, and manage social campaigns across platforms.

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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Before you build a social media campaign, you need a strategy.

Hot Association and Nonprofit Social Media Jobs This Week – April 5


We are looking for someone who can manage multiple email marketing campaigns, write copy, manage our web content, edit video and help us increase the visibility of all of our efforts, but particularly those surrounding the educational programming we offer our industry.

How to Get Started with Instagram Marketing


It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. Instagram is a powerful tool for establishing a visual brand identity.

How to Use Emoji in Your Marketing Vocabulary

Convince & Convert

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji are currently used by major companies as part of marketing and communications campaigns.

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

Sorting through 1,500 pitches per week means that press release fatigue is the new norm for high-authority publishers, and they have a limited amount of time and patience for considering your content.

How Nonprofit Pros Use Twitter


Don’t let your tweets devolve to mere “press releases.” More likely than not they’ll retweet you and expand your campaign’s reach.- Mark Hallman. Really think through hashtags you create for a campaign – how might it be coopted?

Associations Respond to the 2016 Election Results


At the same time, we acknowledge we must work with the new administration to address pressing issues of the day, including justice reforms, racial and gender inequality, access to health care for all, and helping more Americans achieve economic self-sufficiency and stability.

Managing Feedback


You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Aside from the company blog, press releases work well to celebrate industry awards your company receives.

What's An Internet Marketing Strategy Consist Of? | Small Business.

Small Business Mavericks

About Us What’s a Maverick?

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

If the P, the O, and the E aren’t working in conjunction with each other – with a consistent brand voice across all communications – then it’s not likely you’re going to get as much out of your campaign as you hope to.”

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Don’t sound like a press release. Social Media is a Commitment, Not a Campaign. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization.

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Are Small Businesses Effective Online?

Small Business Mavericks

But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. About Us What’s a Maverick?

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. monitoring a social media news room (no more PDF press release!)

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people.

Association Social Media: National Society of Accountants


I use Twitter primarily for those quick bites of information, news, interacting with the press, and explaining to folks that we are not in fact the National Security Agency but rather “the other NSA.”. seasonal PR campaigns. 6) Have you done any social media campaigns?