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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Integrate Social Proof into Social Marketing Campaigns.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

Although this has raised privacy issues, I think these will be sorted out. Trend #7 – Make a Mobile Version of Your Website! SMART mobile phones and tablets are taking over and have changed the way we do everything in our lives. We share our lives, immediately as they happen, via mobile. Source: Mobile Marketer).

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YouTube Tuesday: Checking In With Facebook Places

Firebelly

People are calling it a Facebook killer (due to privacy concerns). Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. View an alternate.

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Computer Security for NGOs

Little Web Giants

It’s a scary situation: On the one hand it seems almost impossible to protect our privacy and safety online, and on the other, we simply can’t get by without our devices. I believe all individuals and private organisations have a fundamental right to data privacy and security. Why is Understanding Computer Security Important for NGOs?