¿Yo Quiero Taco Bell? Soon You Can Order From Your Mobile Phone

The Realtime Report

Taco Bell is about to make ordering even easier, with the introduction of mobile ordering. The fast food chain’s consumers will soon be able to use a mobile app for easy, efficient ordering — without ever having to place a call. Taco Bell’s fairly young audience already use their smartphones constantly throughout the day, meaning the brand can reach consumers readily in the mobile space, and offer personalized options. Craving some Doritos Locos Tacos?

Mobile 137

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. If you’re ready to dive in to SMS marketing and leverage this amazingly powerful channel it’s important that you’re setup for success and not just using mobile for mobile sake.

SMS 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to better understand the difference between personalization (tracking their usage to create a better and more personalized experience) versus privacy (capturing personal information and using it in any way that has not been pre-approved by the consumer).

Managing Facebook ads from your phone

Sherrilynne Starkie

Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. Facebook graph search and your privacy. Mobile Application Development and Marketing Strategy. Facebook: New Mobile App to manage its ads. This is one of our Facebook Ads (Photo credit: The Cyphers Agency).

Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Using iBeacon, the mobile app delivers personal information to users based on their current location in-store. And what about privacy?

Apple 123

Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. These include utilizing the budget optimization tool, running multiple placements to increase reach and campaign goals, creating “mobile first” video, which is focused on the user experience while on their mobile device.

Breaking Down The Cambridge Analytica Kerfuffle

Ignite Social Media

Did the Obama Campaign Break the Same Rules? The Obama campaign was praised for their use of social media ads and microtargeting. The campaign accessed user data in the same way “This Is Your Digital Life” did. The Obama campaign did not sell or transfer data collected by their app. For further insight, I recommend episode 160 of the Techdirt Podcast, featuring Catherine Bracy who worked on the Obama campaign app: Why was There Such a Strong Reaction?

Data 62

Scooter (or Bird) Your Way To Work And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Campaign. mobile. privacy. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

MyPermissions’ Android App: Is Your Private Information Secure?

The Realtime Report

consumer spends on their mobile device has risen to 2 hrs and 42 minutes per day in 2014, according to Flurry. consumers have then dedicated 86% (2 hrs and 19 minutes) of that time to their mobile apps; making it essential for people and brands to understand which of those apps are viewing their private information–and to manage that access. of their Android app , a mobile application that protects users against unwanted access to their private information.

YouTube Tuesday: Checking In With Facebook Places

Firebelly

People are calling it a Facebook killer (due to privacy concerns). Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. Im not calling it anything until Ive spent more time with it. In the meantime, here is Facebooks official video about the new Facebook Places.

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult.

Tips 283

Using the Twitter Small Business Planner: #SmallGoesBig

Devumi

Campaign suggestions that will help you meet the goal of your small business. It starts with a basic greeting screen, then asks for your email address where you agree to the Privacy Policy. Twitter Build your twitter following mobile marketing online marketing social media marketing twitter app twitter for business twitter marketing strategy

iOS 14 and Facebook Ads: What We Know

Jon Loomer

Privacy and data usage take center stage in the latest updates to Apple operating systems (iOS 14, iPadOS 14, and tvOS 14). Developers will also be required to provide details on their privacy policies, the data they collect, and how they intend to use it. It will impact mobile app ads.

The Problem With Allowing Consumers To Opt Out

Twist Image

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. They have crossed the line too many times (now, the government must be involved in terms of privacy and governance). mobile. mobile advertising. mobile advertising network.

Email Is Thriving

The Realtime Report

Email’s Digital Reach – 10 Years Of Email And The Evolution Of Mobile. Since 2009, email has continued to grow exponentially with the evolution of the mobile phone. In 2019, over 281 billion emails are sent each day with 53% of emails opened on mobile devices. Whether you’re a big brand or a small business just starting out, personalization is a facet of email marketing that should be integrated into all of your campaigns in one way or another. Email Is Thriving.

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. They crave extremely personalized experiences, but also fiercely protect their privacy. Kik, a cross-platform mobile messaging app. Kik is a cross-platform mobile application used for instant messaging. Kik’s main differentiator is privacy. 14 of the Most Successful Social Media Marketing Campaigns.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. SEO 101 Common Mistakes (David Naylor): Paul Carpenter gives us 101 easy-to-think-about mistakes that people make with their SEO campaigns.

The Mindblowing Potential of LinkedIn Lead Ads

agora pulse

Their mobile device makes it too hard to enter the form information. Counterintuitively, it is not under “Create a Campaign,” but instead under the “Account Assets” section of the LinkedIn Campaign Manager. Provide a privacy policy. Your website should always have a privacy policy on your site. Alternatively, you can write text for the privacy policy, but that will make your form long and may be a disincentive for people to register.

Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

Five questions your marketing team should be asking about location-based technology

Visually SM

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. TechTarget defines location-based marketing as a “strategy that uses a mobile device’s location to alert the device’s owner about an offering from a near-by business.” Among them are T-Mobile and Citi, which have partnered with AOL to “engage with people across screens and not merely target devices,” in AOL’s words.

Team 167

Facebook Lead Ads: A Complete Guide

Jon Loomer

No concerns about mobile usability or poor design. Create a Campaign and Ad Set. Create an Instant Form: Privacy. One of the screens is related to your website’s privacy policy. You’ll need to provide a link to your privacy policy.

Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. Camera operators : Anyone willing/able to assist with secretly filming missions, whether it be HDD, hidden cameras or mobile phone uploads. ? Privacy Type: Open: All content is public.

How to Master Client Collaboration and Social Media – The 2021 Guide

Pam Moore

Folders with images, endless email chains with Google Drive links, video attachments, back and forths on Slack, oh god, I forgot to set the privacy settings to “everyone with the link” and now everybody hates ––. Label your content by topic, campaign, brand, and so on and so forth. .

Big data: seeing the forest and the trees

Sherrilynne Starkie

And, Street Bump is a mobile application that lets people improve their own neighbourhoods. But there are privacy and data ownership issues.”. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns.

Data 268

GDPR and social media: What marketers need to know

Sprout Social

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media.

Uh-Oh, Instagram Features You’re Forgetting to Use

agora pulse

Action buttons are essentially CTAs that appear alongside your “Contact Us” or “Shop Now” buttons on your mobile Instagram profile. To restrict someone, go to your Settings and then to the privacy section. Go to “Comments” under the privacy section.

Five questions your marketing team should be asking about location-based technology

Visually SM

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. TechTarget defines location-based marketing as a “strategy that uses a mobile device’s location to alert the device’s owner about an offering from a near-by business.” Among them are T-Mobile and Citi, which have partnered with AOL to “engage with people across screens and not merely target devices,” in AOL’s words.

Team 116

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Customer profiles can be assembled from fragmentary data collected from mobile devices, point of sale terminals, website, emails, and any other marketing channel you can think of. This is not only better for simplified compliance with GDPR and other privacy/consumer protection regulations, it’s also better for leveraging your own data in impactful ways. This gives marketing departments granular control over customer data collection, segmentation, and campaign orchestration.

9 of the Most Important Facebook Trends to Watch Right Now

Hootsuite

There will be more face offs with regulators when it comes to data privacy, too. At the annual F8 Developer conference last year, Mark Zuckerberg shared “ A Privacy-Focused Vision for Social Networking.” Mobile still reigns supreme.

Trends 111

The Top 14 Enterprise-Scale Digital Marketing Solutions

Oktopost

There is more pressure to work collaboratively, and to inform everyone of the marketing campaign’s status. . Some companies are primarily focusing on mobile platforms and apps. In markets and industries where the majority of the action on mobile, Appsflyer has the attribution solution. They specialize in mobile attribution and marketing analytics. Appsflyer goes the extra mile when it comes to protecting their customers’ privacy and data.

How to Use Emoji in Your Marketing Vocabulary

Convince & Convert

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system. However, the absence of such expressions in new mobile mediums (texting, email, etc.) Emoji are currently used by major companies as part of marketing and communications campaigns.

Hack-Week: Embedding Our Values and Causes in Our Product

Buffer Social

Diversifying campaign color options Status : We have shipped this update to our mobile publishing features but it still needs more work before we can add it to our web publishing features. One key thing that often arises around these networks are privacy and the control over your data.

Facebook Introduces Location Service: Places

Mindjumpers

Facebook will make the service available in more countries and on more mobile platforms in the future. When to go to the application on your mobile, you open Facebook Places and according to where you are, the application will show a list of places near you. Facebook has of course also taken privacy into consideration.

10 Social Media Predictions for 2019

agora pulse

This could soon be viewed as an invasion of privacy and even discrimination. In its Equality campaign it focuses on social change and inspires people to act. Takeaway: Think about voice search when planning campaigns. If you’re running AdWords campaigns, you need to think about voice search. Do your AdWords campaigns match the likely terms customers are searching for? Four steps for a successful user-generated content campaign: Design the concept and question.

Facebook Lead Ads: A Complete Guide

Jon Loomer

No concerns about mobile usability or poor design. Create a Campaign and Ad Set. Create an Instant Form: Privacy. One of the screens is related to your website’s privacy policy. You’ll need to provide a link to your privacy policy.

Facebook Introduces Location Service: Places

Mindjumpers

Facebook will make the service available in more countries and on more mobile platforms in the future. When to go to the application on your mobile, you open Facebook Places and according to where you are, the application will show a list of places near you. Facebook has of course also taken privacy into consideration.

SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign. The burgeoning social media and online marketing are still new to the brand managers and agencies, and maybe mobile is just a step too far.

SMS 78

9 Resolutions Every Marketer Should Make for 2019

The Realtime Report

I will respect consumers’ privacy and protect their data. In 2018, the European Union’s General Data Protection Regulation ( GDPR ) gave consumers much more control over their digital privacy and imposed strict requirements on how businesses can collect and use data. Given that, ensure that you are diligent in the year ahead about respecting consumers’ privacy and protecting their data. I will start with my mobile device.

Understanding Martech niches (from chiefmartech.com): PR

Audiense

These are the niche audiences we will analyze in alphabetical order (directly from [link] if you have any preference in prioritization let us know: Advertising & Promotion: Mobile Marketing. Content & Experience: Mobile Apps. Content & Experience : Marketing Automation & Campaign/Lead Management. Data: Mobile & Web Analytics. Data: Governance, Compliance and Privacy. Photo by Jeremy Galliani on Unsplash.

Data 70

How to Use Facebook Groups to Grow Your Business

Later

As the owner of a Facebook Group you gain access to Activity insights, can control the Group settings and privacy controls, and most importantly, you have the authority and control to moderate conversations as a Group Admin. Identify new target audiences for product and marketing campaigns.