#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram
The Realtime Report
MARCH 5, 2014
“It’s a ‘yes’ button to traditional media,” said Chirpify CEO Chris Teso in the press release. “By Here are a few stats to check out: in just 90 days, brands using #actiontag campaigns engaged 300,000 customers. during one campaign, the brand added 20,000 Twitter followers (a 10% increase) in less than a week.
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