Nielsen Report: Blogs Still on the Rise | ClickZ

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Mobile. Nielsen. Mobile. App Economy Mobile Marketing. Mobile Email Search Social Media Video Display. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. Mobile. Mobile Marketing.

Facebook Announces Several Measurement Products, Integrations

SocialTimes Facebook

The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook and Instagram on in-store sales. This can be challenging to do, especially in today’s mobile-first world. Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners.

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A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

Mobile ad revenue soared 70 percent year-over-year to $5.73 billion, and mobile represented 84 percent of total ad revenue in the third quarter of 2016, up from 78 percent in the year-earlier period. Mobile MAUs were up 20 percent versus the third quarter of 2015, to 1.66

Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement

SocialTimes Facebook

Head of client measurement Erik Johnson provided more details on the plans for Atlas in a blog post : More than 300 of the world’s top advertisers have run measurement campaigns with Atlas in the past 18 months. Partners such as Airbnb and State Farm continue to see great results and generate significant business value from the insights in their Atlas-measured campaigns.

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When TV Becomes An Accessory To YouTube

Twist Image

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile. Mobile Video Audience Nears 115 Million. million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report.

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How to Drive Value into Your Social Marketing

Peg Fitzpatrick

billion are mobile monthly active users. Social media has evolved from social interaction to big business as advertising dollars are now being diverted from traditional marketing to social media marketing campaigns and advertisement. Nielsen Survey on trust in advertising.

Video is The New King of Content Marketing

Mindjumpers

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s essential to have the following to make it work: Clear campaign goal. Video content is taking over.

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Twitter now displays emoji symbols in Web interface – emoji users on Twitter can now see emoji characters on the desktop version, not just on mobile apps (NDTV Gadgets).

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

one in five minutes spent on mobile is spent on Instagram or Facebook. Results: According to Instagram , which looked at more than 400 campaigns globally, ad recall from Instagram ads was 2.8 times higher than Nielsen’s norms for online advertising. Name your ad campaign.

How we read online. - By Michael Agger - Slate Magazine

Buzz Marketing for Technology

Home the browser Campaign 2008 News & Politics Arts & Life Business & Tech Health & Science Style & Shopping Travel & Food Sports Slate on NPR Video PRINT DISCUSS E-MAIL RECOMMEND Facebook MySpace Mixx Digg Reddit del.icio.us Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper.

8 Ways to Consistently Generate Excellent Content for Social Marketing

Simply Measured

Your campaigns aren’t going to work if the kernel (the content) is not appealing. How to Create a Conversion-Based Social Campaign Download. By 2020, 75% of traffic on mobile will move towards videos, and social has gone video-crazy.

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. So we created a campaign called, “When Millennials Rule the World!”

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings. billion of which access the social network via mobile devices. Campaigns are easy to track.

4 Creative Ways to Market Your Business with Snapchat

Simply Measured

Source: Snapchat, Nielsen. It was the first campaign of its kind, presented on Snapchat, and the results were spectacular. You can even give users the option of being directed to a mobile website or an app installed ad, or viewing an extended video.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Overall, this highly integrated campaign was a success unlike any other Regus had seen. Mobile 2.0

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Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! White iPhone 4 Delayed Until Spring 2011 Samsung Galaxy Tab Comes to T-Mobile. Mobile 2.0

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices.

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! “How many conversations, what was the reach of my campaign? Mobile 2.0

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HOW TO: Gain Twitter Influence

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Waggener Edstrom Worldwide finds the most influential voices that have the biggest impact on campaigns.

Why Host a Blog on Your Corporate Website?

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5 Social Marketing Stories You Need To Read This Week

Firebelly

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year By comScore A study on social networking access via mobile browser found that 30.8

5 Facebook Stories From This Week You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Toyotas "Sienna Family" YouTube Campaign | Main | Twitter is top social media channel among Fortune 500 » February 19, 2010 5 Facebook Stories From This Week You Need To Read Facebook made a lot of news this week. New numbers released by Nielsen today confirm what we’ve known for a while: Facebook is the web’s number-one time sink 4.

WebVisible Contest to Award Free Local Online Advertising to Small Businesses

Bill Hartzer

Each episode will showcase a different component of online advertising – mobile, social, search and more. Mobile apps? Learn about Local Search and Local Search Engine Marketing in Dallas With the ever-expanding adoption of mobile smartphones, coupled with advances.