Audiense

APRIL 6, 2018

On Wednesday, alongside Pulsar , we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Did you have the opportunity to join us for the webinar? Did you have the opportunity to join us for the webinar? You can see the on-demand webinar here.

Influencer 90

Influencer Strategy Marketing Overview 90

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Make it easy for your audience to take the next step, whether that’s visiting your website, signing up for a webinar, or making a purchase. The post Creating an Engaging Email Nurturing Campaign: Key Elements to Consider appeared first on Koka Sexton.

Campaign 78

Campaign Engagement Case Study Newsletter 78

Audiense

MARCH 21, 2018

We’re glad to announce our latest webinar about influencer marketing , hosted in collaboration with our partner Pulsar : Reinventing the concept of Influencers for your marketing strategy. Understanding audiences has become a fundamental element when it comes to putting marketing, advertising and creative campaigns together.

Influencer 74

Influencer Strategy Marketing Collaboration 74

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

Hosting 160

Hosting URL Newsletter Analytics 160

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Template Templates Marketing Sample 131

Pam Moore

SEPTEMBER 4, 2023

Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss Buckle up, because we're about to take a wild and whimsical ride through the world of AI, guided by none other than the legendary Dr. Seuss! Your AI-driven marketing strategies should reflect the true essence of your brand. Let's make marketing fun again! 🚗 6.

Marketing 147

Marketing Authentication Training Consultant 147

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. A Quest For Truth.

Campaign 167

Campaign Guidelines Upcoming Course 167

Jon Loomer

MAY 19, 2016

Based on a person’s performance on the quiz, I’d funnel them to the appropriate webinar. I intentionally made it a chore to get access to each webinar registration page. But now, for the first time, I am publicly revealing each free webinar registration pages. Each of these webinars have been conducted once so far.

Advertising 120

Advertising Facebook Training News 120

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Training 117

Training Course Resources Social Media 117

The Realtime Report

MARCH 2, 2017

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. This is clear because over 60% of marketers use webinars in their marketing efforts. A robust digital marketing strategy consists of six key stages.

Conversation 70

Conversation How To Software Analytics 70

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Tips 60

Tips Survey Hosting Metrics 60

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 107

SMS Strategy Marketing How To 107

The Realtime Report

APRIL 20, 2020

Bolstering Your Marketing Efforts in the Midst of Coronavirus. In this article, we’ll discuss how you can bolster your marketing efforts, even in the midst of the coronavirus pandemic. While you may have already had some sort of digital marketing strategy, this is simply not enough during these times.

Marketing 113

Marketing Sentiment Industry Energy 113

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 147

Team Marketing ROI Training 147

Firebelly

DECEMBER 16, 2013

In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint.

Influencer 233

Influencer Marketing Authentication Survey 233

Jon Loomer

AUGUST 26, 2016

In June, I started a free webinar series for beginner , intermediate and advanced advertisers. The goal was to segment these groups so that I could offer each registrant a more relevant product (either my Power Hitters Club for advanced marketers or one of my 4-week training programs for beginners or intermediates).

Facebook 60

Facebook Training Groups Groups 60

Janet Fouts

JUNE 14, 2011

We’re doing a series of webinars over the next 4 weeks that should really help you create compelling content, build your network and start some sharing and participation among your networks. Free webinars you say? These webinars are totally free and you only have to sign up once to be able to come to all 4.

Virtual World 136

Virtual World Collaboration Education Curation 136

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

B2B 69

B2B Social Media Strategy Reputation 69

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

B2B 88

B2B LinkedIn Marketing How To 88

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. This webinar was sponsored by Spredfast. How best to organize for Real-Time Marketing?

Eventful 100

Eventful UGC Marketing B2B 100

Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. Once your campaign is live, Promote has basic analytics to track your ad’s performance. Like many marketing tactics, the short answer is, “It depends.”

Overview 118

Overview Campaign Cost Organization 118

Justin Levy

NOVEMBER 25, 2013

Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 164

Marketing Exercises Comparison Software 164

Pam Moore

SEPTEMBER 8, 2017

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. .” RAMMIES: .

Social Media 166

Social Media Marketing ROI Metrics 166

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Amy Porterfield

DECEMBER 19, 2015

I know that I’ve talked a lot with you about webinars this year. The post #88: How To Boost Your Webinar Sales appeared first on Amy Porterfield | Online Marketing Expert. The post #88: How To Boost Your Webinar Sales appeared first on Amy Porterfield | Online Marketing Expert.

How To 52

How To System Marketing Course 52

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media Marketing. We are here to drive revenue.

ROI 174

ROI B2B Social Media Brands 174

Jon Loomer

MARCH 17, 2021

You would then be added to a special website custom audience that would be excluded throughout the campaigns. I then invited those who made it that far to a webinar to discuss what I did and how I did it. But the most amazing was the webinar cost for webinar registrations at the end, offered to those who made it to the final tip.

Cost 207

Cost Tips Campaign Engagement 207

Razor Social

SEPTEMBER 6, 2017

While I was at the Social Media Camp in Canada I had a chat with Steve Dotto about his webinars. He said that he could predict the revenue from his webinars based on the number of email subscribers. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate.

Conversation 111

Conversation Marketing Campaign Analytics 111

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies. It seems intrusive.

B2B 109

B2B Content Marketing Syndication 109

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Plus, if you record the webinar, you can offer the video as gated content to collect even more leads.

Conversation 89

Conversation Video Tips Embedding 89