Janet Fouts

JUNE 14, 2011

He currently manages the online community of the Nonprofit Commons in the virtual world Second Life, which hosts 120 tenant organizations and an active volunteer base. He also runs the website [link] a chronicle of the public good applications of virtual worlds for nonprofits, education and government. June 28 – 1 pm PT.

Virtual World 136

Virtual World Collaboration Education Curation 136

Laurel Papworth

FEBRUARY 14, 2011

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Most of the other videos could sit comfortably in the viral video ad box rather than the social media box except… well except I think the campaign has jumped the divide.

Social Media 101

Social Media Banking Virtual World Technorati 101

Laurel Papworth

MARCH 17, 2010

As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues.

CSR 65

CSR Eventful Social Media Forums 65

Laurel Papworth

APRIL 26, 2011

PS: Your marketing intern may not have that skill! So we ran (in the virtual world) an Olympics for them and they shut up about the logo change. But be warned, when Marketing are put in charge of social media, rather than customer service, people figure out very quickly that all they will get back is chatter, not fixes.

Communities 112

Communities Comments Badge Airlines 112

Diva Marketing Blog

FEBRUARY 27, 2009

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Too many wonderful things happening in the virtual world not to pass along from fun contests to help non profit causes to quirky ways to grow your business. The Animal Rescue Site is challenged to sustain its click campaign.

Small Business 40

Small Business Virtual World Flickr Compete 40

ProBlogger

AUGUST 28, 2012

I’ve shared before that it is amazing to follow blogs like Problogger, CopyBlogger, Firpole Marketing and others. So try to get outside of the virtual world and into the “other” world to draw on some inspiration. I have created unique ad campaigns and charged for guest posts differently than most.

Yahoo 42

Yahoo Tips Blogger Virtual World 42

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. January 8th 2009 Goodlinx – what Australia’s media and marketing bloggers are talking about today. “I January 20th 2009 Papworth loses, Acidlabs wins in battle of the Aussie marketing blogs.

Case Study 104

Case Study Study Blogger Communities 104