When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action
Social Media Strategies Summit
JULY 12, 2023
Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. So how do we do that as marketers? What we actually need to do is get them to act.
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