The Social Media Landscape [Infographic]

Pamorama

This infographic will help marketers to quickly understand how each tool/platform can help in the execution of online campaigns. People who believed it was relevant to digital marketing were thought to be overreacting and exaggerating its significance.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. How do you know your campaign is ticking all the right boxes? Internet Marketing Social Media

Trending Sources

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

The Single Most Important Social Media Marketing Metric

Convince & Convert

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Work Backwards to Find the Strongest Campaigns.

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing?

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Gmail and StumbleUpon are the fastest growing methods, however. companies now use social media for marketing. 14% of all blogs are about technology and internet marketing.

7 Advanced Social Media Marketing Strategies

Kikolani

Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions.

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Marketers need to keep those concepts in mind, since micromarketing doesn’t exists in a bubble. The Marketing Hot Seat (18).

Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. Take the traditional “marketing/sales” funnel as an example. What does that mean for marketing professionals? Share it on StumbleUpon.

17 Ways to Succeed in Viral Content Marketing

Writtent Blog

Every marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates.

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Mobile Marketing.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. Am I integrating offline marketing with my social profiles?

Social Media Marketing - Is Your Business Ready?

www.toprankblog.com

In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. A multi-channel marketing platform primarily for B2C marketers. 3: The Nine Best Facebook Marketing Tools. #4:

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY.

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. In both of these aspects of search engine marketing, you begin by learning.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. Share it on StumbleUpon. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.

12 Social Media Marketing Myths

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Social Media Marketing Myths by Pam Dyer on January 19, 2010 Share For brands, resistance to social media is futile. Are you considering Twitter, Facebook, et al as part of your marketing plan? Yes, many social media tools are free to use, including Facebook, YouTube, Flickr, the social network building tool Ning, and content aggregators like StumbleUpon and Digg.

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. Share it on StumbleUpon. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses?

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

How can marketers make more productive use of their time on social networking sites? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Reddit Marketing Tips.

The Anatomy of Viral Content

Pamorama

Market causes or brands. The infographic below from ProBlogger nicely illustrates how combining the right design and tone with the appropriate social media marketing platform can lead to success. Viral marketing is a way to create value beyond the initial costs of creating the content.

14 Ways to Market Your Blog For Free

Writtent Blog

We’ve got some of the most useful marketing tools right here. Twitter is another great blog marketing tool that allows you to promote your blog for free. StumbleUpon. Is promoting with the help of StumbleUpon a new thing for you?

Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. I took a look at the Social Media Marketing research data. Here is some interesting information from the Gleanster Social Media Marketing Report: – Consumer product companies are paying their agencies big money to incorporate social media into their marketing campaigns.

Writing Around the Web – Twitter Tools, Measuring Blog Growth, and Affiliate Marketing Organization

Kikolani

Increase Earnings by Organizing Your Affiliate Information – Get all of your affiliate marketing information all in one place! The following are important pieces of information I have in my Google Spreadsheet to organize my affiliate marketing resources. Measuring & Adjusting Your Online Marketing Strategy – One of the keys to a successful online marketing strategy is knowing what to measure and how to measure it.

Top Twitter Blog Marketing Tips

ProBlogger

Twitter is one of the top three or four social media marketing tools today, with roughly 12% of online adults using Twitter according to this Pew Internet report. Since the cost of using Twitter is so low and the process of sharing tweets is so simple, it is an ideal tool for blog marketing. In order to understand the true reach of your Twitter campaigns, Suster recommends a tool called Awe.sm. Top Twitter blog marketing tips. Top Twitter Blog Marketing Tips.

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 wanted to get in front of me to tell me about his interactive firm. Share it on StumbleUpon.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. 10 Essential Social Media Tips for B2B Marketers by Mashable.

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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

What other complex marketing campaigns have you seen and liked? The marketing questions this uncovers could rival those of the plot so far…but I have to admit, I like what I see. Super 8 Viral Marketing Ramps Up (dreadcentral.com). Share it on StumbleUpon.

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share it on StumbleUpon.

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Is MySpace marketing really worth it? How can I market effectively with Flickr ? What content works best on StumbleUpon ? Reply Best Internet Marketing Company July 15, 2009 at 8:58 pm Looks interesting Tamar!

The Secret Formula To Social Media Success (shhh…don’t tell)

SocMed Sean

C = Commitment – Social media is not a short-term campaign. Ma = Marketing – DON’T look at social channels like Twitter, Facebook, and YouTube as sales channels. Share it on StumbleUpon. There is no doubt that 2012 is going to be THE year of social media.

Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will

Small Business Mavericks

Twitter have opened up a self-serve ad platform which, on the surface, appears to be good news for marketers. Facebook still leads the way with StumbleUpon a clear second. Before jumping in to a Twitter ad campaign, I’d be looking at my current Twitter traffic to see which pages they are going too, and whether or not there is a reasonable conversion rate. I would also compare that to other social media traffic sources like Facebook, StumbleUpon and Google.

Content Marketing Smart – Why Your Blog Article is Just the Beginning

ProBlogger

In this article I’ll dive into content marketing smart, not hard. Introduction to content marketing smart. Content marketing smart is all about using your existing content in creative, practical ways that save you time and energy but give you a great return on your investment.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future.

How To Promote Your Content Through Social Ads Effectively

Kikolani

Your website or blog is the most important piece of the puzzle in online marketing. You can launch your ad campaigns on: Facebook: Using Facebook’s two advertising tools, Ads Manager or Facebook Power Editor (much more powerful). What You Must Keep In Mind When Setting Up Your Campaign.