article thumbnail

Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

article thumbnail

What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. Run one ad campaign per month. 2 new partnerships in Q1”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Criteria for Comparing Influencer Marketing Proposals

Ignite Social Media

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. Of course, doing your due diligence, you got more than one proposal. They both seem great, so how do you compare influencer marketing proposals to ensure you get the best fit?

Proposal 105
article thumbnail

A Free Social Media Proposal Template to Help You Win Clients

Hootsuite

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. Maybe you’re responding to an RFP (request for proposal).

Proposal 143
article thumbnail

How to Create a Killer Marketing Proposal

Digimind

While the most exciting part of any influencer marketing campaign might be seeing the results roll in, a lot of work needs to be done beforehand if you want to achieve success.

Proposal 105
article thumbnail

3 free social media campaign templates you can use right now—and why you need one

Sprout Social

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. They cut down on reporting time.

Template 129
article thumbnail

How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 119