Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project.

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc. Read All About It!

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I know I always leave with notes on how to improve my own work. Read All About It! Wanna Subscribe?

Postrank 182

Postrank Tourism Blogroll WordPress 182

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Postrank Analytics. Klout has used their knowledge of influencers to leverage their Klout with programs like the much lauded Virgin America campaign. These days however, it can mean a whole lot more. or the top 10 food trucks ?

Klout 138

Klout Brands Social Media Postrank 138

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Postrank 146

Postrank Tourism Blogroll WordPress 146

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. I've got to believe that anyone with a background like his would still see the value in old media, and realize that not all marketing campaigns ROI relate directly to sales and in fact larger issues.

Review 209

Review Case Study Postrank Study 209

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Class 202

Class WordPress Postrank Comments 202

Kikolani

JANUARY 26, 2010

He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water.

ROI 114

ROI SEO Social Media Tips 114

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Many thanks to @greg_savage and @LucyChisholm for their input) Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. Read All About It!

Class 227

Class How To Applications Course 227

Kikolani

JANUARY 13, 2011

Check out their blog on Postrank to see what topics get the most engagement. Take a little time to research the blogs you are considering reaching out to. Look at their latest posts, archives, comments, and social engagement. My Tips : Want to know another way to see what a blogger’s community wants?

Blogger 124

Blogger Postrank HootSuite Blogosphere 124

The Way of the Web

APRIL 7, 2011

But it’s not really marketing is it – it’s not like a homepage advert on a big website or investing thousands in a PPC campaign. So knocking a little off my average article views, you’re probably looking at circa 10,000 page views targetted at the tech/marketing audience Blekko want to reach.

CPM 33

CPM Marketing Postrank NoFollow 33

Laurel Papworth

AUGUST 3, 2010

Laurel Papworth The Business of Social Media, Online Communities and Social Networks About Speaking 2008 Speaking 2010 Speaking 2009 Press Testimonials Rules Courses Brisbane Social Media Courses Facebook Twitter for Business course Hong Kong Social Media Courses How To Blog for Business Course Melbourne Social Media Course Singapore Social Media Courses (..)

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Waxing UnLyrical

NOVEMBER 11, 2010

Thank you so much for letting me know about the campaign and allowing me to be a part of it. Thank you so much for sharing it with us and for being such an important part of todays campaign. Mark as read Approve comment Thank you, Heather, and thank you also for putting together this great campaign. Read All About It!

Class 264

Class Comments Transportation Twitter 264

Kikolani

JANUARY 16, 2011

We blog about content marketing and social media (very broad topics and very widely covered). Answer: I started with banner ads from affiliate marketing products to fill the space and added an advertiser’s page on my blog (you can see it here – [link] ). Question: Any recommendations for fine tuning your blog’s focus?

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

OCTOBER 14, 2010

Corporations constantly churn out copy for communication channels and PR campaigns. As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It!

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

JANUARY 7, 2011

Ive had other projects fall out like this, verbal and email agreements of this campaign or this project that get cancelled a month or two before they were to start. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 207

Class How To Health Care Comments 207

Kikolani

JUNE 28, 2013

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. 100 Conversion Optimization Case Studies – If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. This Week on Kikolani.

Marketing 119

Marketing Postrank eBook RSS 119

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Think beyond the marketing team. Determine what the benefits to blogging will be. Are you trying to create community? Are you hoping to help along your SEO efforts? Then live it. your own set of metrics. Have fun with it and so will your customers.

Press Release 238

Press Release Technorati Klout Metrics 238

ProBlogger

APRIL 6, 2011

guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? What a marketer wants from you is to look better and more relevant to the people they’d like to sell to—as many as possible, too. To be honest, this is where a lot of agency and marketing types finish.

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

DECEMBER 21, 2010

Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., The Obligatory New Year’s Resolutions Post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 29, 2010 at 5:07 pm [.] as "success." Read All About It!

Social Networking 270

Social Networking Class Comments Conversation 270

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 25, 2011

For the sake of one card seller, they might have lost their market dominance. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Wanna Subscribe?

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. Here’s a clip.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 7, 2010

When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

JANUARY 27, 2011

they’re to do with why PR practitioners can be the worst ambassadors of our profession, sometimes they’re to do with absolutely ridiculous social media campaigns… but [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Wanna Subscribe?

Class 279

Class Press Release Flickr Comments 279

Convince & Convert

MAY 22, 2012

I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. As buzz-y as social media has been over the past few years, it’s also been an elusive beast for marketers trying to track and attribute a hard ROI.

Metrics 149

Metrics Analytics Report Google 149