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What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. I know I have a LOT of lurkers on my site. 640 Million on Facebook.

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How To Change Your TikTok Username In 5 Easy Steps

Hootsuite

If you’re ready to turn your lurker account into an actual business, it’s time to learn how to change your TikTok username. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Luckily, changing your TikTok username is a cakewalk (but with some caveats).

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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. They are just glorified marketing channels. Most of them are just casual observers or lurkers.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

For example, are they entrepreneurs, marketers etc. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Creating a campaign to sell a specific product or service on your website needs a special mention. This is usually the majority of your audience.

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TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

Social media experts often use sponsored posts to A/B test content before they decide on a permanent post or campaign. Try one campaign, then try the other on a different day at a similar time. Good news for lurkers: Unlike Instagram, TikTok Stories do not offer a full list of viewers. Test what works. Start your 30-day trial.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Thinking about adding TikTok to your social media marketing strategy? Brazil is TikTok’s third and fastest-growing market, with 8.6% China and India may be TikTok’s largest markets, but Brazil is the fastest growing market in terms of year-over-year downloads. And then there’s Vine’s revival, Byte. Not to mention Quibi.

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7 Practical Tips to Optimise the Results of Social Media

Razor Social

Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. For every marketer being able to track the number of clicks, traffic and ultimately conversions that a link is bringing is key to optimize campaign performance. But what about optimising what you already have?