Social Spotlight: How GoPro fuels brand loyalty with UGC
OCTOBER 24, 2019
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. But GoPro’s take on UGC is unique in that the product itself is rarely shown. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked.
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