Sprout Social

OCTOBER 24, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. But GoPro’s take on UGC is unique in that the product itself is rarely shown. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked.

UGC 53

UGC Loyalty Posterous Curation 53

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty.

Campaign 150

Campaign UGC Social Media SMS 150

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Generating an affordable marketing stream.

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UGC Content Apple Hashtag 60

Pixlee

DECEMBER 7, 2017

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Influencer Marketing.

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UGC Influencer Curation Software 41

Sprout Social

OCTOBER 19, 2022

Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. Sometimes brands partner with creators for specific campaigns or launches.

Campaign 101

Campaign Content UGC Brands 101

Sprout Social

OCTOBER 19, 2022

Often, marketing teams focus on building content in-house with teams that typically include strategists and several creatives like writers, designers or video editors. Sometimes brands partner with creators for specific campaigns or launches.

Campaign 89

Campaign Content UGC Brands 89

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

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Strategy Social Media Marketing Banking 179

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear.

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Campaign Social Media Social Media Management Collaboration 142

Pixlee

MAY 8, 2017

It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

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Loyalty UGC Discount Statistics 40

Pixlee

MAY 8, 2017

It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? Using user-generated content (UGC) to tell your brand story is one of the best methods for creating brand loyalty available to e-commerce businesses. In this post, we’re going to define brand loyalty and show you how to create it with user-generated content.

Loyalty 40

Loyalty UGC Discount Statistics 40

Pixlee

MAY 4, 2018

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. eCommerce Marketing

Apparel 40

Apparel UGC Authentication Loyalty 40

Pixlee

AUGUST 23, 2018

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. To learn more about how you can capitalize on user-generated content (UGC) for your brand, please contact us today! eCommerce Marketing

Retail 41

Retail Apparel UGC Authentication 41

Keyhole.co

DECEMBER 29, 2022

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. Do you want your social media campaigns make a splash in style? Pro Tip: Are you working with influencers for your campaigns?

Fashion 52

Fashion Campaign UGC Influencer 52

Pixlee

JANUARY 10, 2022

93% of marketers who use video say it’s an important element of their overall strategy, and this percentage has been steadily increasing over the last several years. Why Influencer-Led Video Campaigns? Influencer Video Campaigns in 2022 . Influencer Marketing

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Influencer UGC Apparel Collaboration 52

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty.

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Influencer UGC Apparel Marketing 96

Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. Brand Marketing

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UGC Apparel Sports Loyalty 67

Pixlee

MARCH 29, 2021

Digital business has given birth to digital marketing, and web owners are constantly trying to reach customers through marketing tactics that speak to this digital age. 71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing.

Discount 95

Discount Loyalty Posterous Authentication 95

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

Social Media 94

Social Media Strategy Banking Influencer 94

Pixlee

AUGUST 30, 2021

Influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider it an effective strategy for boosting customer loyalty. Campaign Approach: Start by Defining Your Influencer Campaign. Use an Influencer Marketing Platform.

Influencer 52

Influencer UGC Collaboration Hashtag 52

Pixlee

AUGUST 30, 2021

Influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider it an effective strategy for boosting customer loyalty. Campaign Approach: Start by Defining Your Influencer Campaign. Use an Influencer Marketing Platform.

Influencer 52

Influencer UGC Collaboration Hashtag 52

Pixlee

MAY 2, 2022

Why do Brands Need to Embrace TikTok Marketing ? Head to our guide on how to create a TikTok ad campaign for a detailed overview of each type, and how to get started. Another way to gain more visibility is to collaborate with TikTok for influencer marketing.

Buy 68

Buy UGC Influencer Authentication 68

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway?

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Conversation Bazaarvoice UGC Aggregator 131

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. The Originals campaign also included a video featuring Snoop Dogg and Stormzy covering Frank Sinatra’s My Way, which won Grand Prix in Entertainment for Music at Cannes.

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Hashtag Committee Apparel UGC 45

Pixlee

JULY 28, 2021

Marketing content mixes are more diverse than ever before. And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. UGC is content created by your brand’s audience themselves.

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UGC Authentication Brands ROI 98

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits.

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Influencer Brands Privacy Policies 265

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Currently, the global esports market is valued at $1.08 Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing? How to Measure the Success of Your Campaigns.

Influencer 82

Influencer UGC Sports Campaign 82

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

HootSuite 145

HootSuite UGC Content Authentication 145

Pixlee

JANUARY 4, 2019

Boomers, in particular, are easily reached by influencer marketing as social media adoption within this demographic climbs. The very premise of social influencer marketing — trustworthy and charismatic individuals incorporating a brand into posts — resonates with boomers who prefer word of mouth marketing. Here are three tips for using influencer marketing and UGC to reach baby boomers. The post Does Influencer Marketing Work with Baby Boomers?

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UGC Influencer Review Brands 61

Pixlee

DECEMBER 6, 2021

Making waves in the marketing world can be a challenge for all businesses. Fortunately, there’s one marketing strategy you can employ to increase your sales, conversion rates, and level of brand loyalty all in one go. . That strategy is ambassador marketing.

UGC 52

UGC Brands Loyalty Content 52

agora pulse

OCTOBER 21, 2019

People want to feel part of things, and that’s why FOMO marketing is so powerful. If you can weave urgency, exclusivity, and excitement into your campaigns, people feel like they can’t possibly miss out on what you have to offer. However, social media is a great platform for targeting other generations with FOMO marketing. At my content marketing agency Contentworks , we have seen huge success with FOMO social media marketing techniques. Social Media Marketing

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UGC Loyalty Campaign Social Media 80

agora pulse

OCTOBER 21, 2019

People want to feel part of things, and that’s why FOMO marketing is so powerful. If you can weave urgency, exclusivity, and excitement into your campaigns, people feel like they can’t possibly miss out on what you have to offer. However, social media is a great platform for targeting other generations with FOMO marketing. At my content marketing agency Contentworks , we have seen huge success with FOMO social media marketing techniques. Social Media Marketing

UGC 80

UGC Loyalty Campaign Delicious 80

Pixlee

JULY 7, 2021

Fans of all kinds – including influencers – respond well to user-generated content (UGC) as a great outlet to get involved. Milani Cosmetics’ marketing team found up and coming influencers who were interested in partnering with the brand to grow together.

Sports 52

Sports UGC Loyalty Team 52

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Brand Loyalty. Brand Marketing

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UGC Hotels Communities Loyalty 59

Pixlee

JULY 25, 2017

Triggered email campaigns can help you to reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can save marketers a ton of time and work while maintaining high standards of customer attentiveness. Yet due to their automated nature, many marketers shy away from the idea of personalizing triggered email visual content beyond basic audience segmentation. Brand Marketing

UGC 40

UGC Authentication Loyalty Products 40

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Advocacy programs are primarily marketing strategies. What is Customer Advocacy Marketing?

Loyalty 90

Loyalty Products UGC B2B 90

Pixlee

NOVEMBER 10, 2020

The first email marketing campaign was in 1978. Decades later, email marketing still generates the best ROI of any channel. The best way to break through your audience’s content fatigue and aversion to sales-y marketing is to feature user-generated content in your emails.

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UGC Apparel Curation ROI 98

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness.

UGC 52

UGC Apparel Authentication Metrics 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness.

UGC 52

UGC Apparel Authentication Metrics 52

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Providing value can be one of the trickiest parts of influencer marketing. Influencer Marketing

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Influencer UGC Loyalty Products 54

Keyhole.co

MARCH 7, 2023

This can help build brand loyalty and establish your brand as a leading competitor in your industry. This can help you tailor your content and marketing strategies to better appeal to your audience, leading to increased engagement and success on Instagram.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate.

UGC 52

UGC Apparel Hashtag Brands 52

Pixlee

MAY 15, 2018

These photos and videos invariably end up posted on social media and saved in users’ camera rolls, which has not only created an incredible opportunity for brands, it has changed the landscape of digital marketing. User-generated content equips marketing teams with one of their most powerful weapons in the quest for conversions: the voice of their customers. When given the chance to interact with UGC, shoppers convert at a rate of 2x on average. Brand Marketing

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UGC Authentication Loyalty Cost 43

Pixlee

JULY 21, 2021

A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. That work will help with product development and marketing efforts. Brand Marketing Social Media Marketing

UGC 98

UGC Engagement Posterous Insurance 98