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Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

This team will be there to follow the company’s social media discussions or client feedback and contribute to the company’s overall communication campaigns. Keep up with the current advertising campaigns and other public events supported by your company. The post Brand Consistency Engages Employees and Creates Loyalty appeared first on Spin Sucks. By Monique Craig.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty. Exclusive social fans.

How to Use Social Media and Analytics for Better Customer Loyalty

Simply Measured

We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” ” Blaise Lucey, Senior Content Strategist at Bitly, and our very own Brooke Andersen, Account Manager, talked about: The changing loyalty landscape. Examples of great social loyalty programs. Setting Goals Comes Before Content Planning. Social Media

How to Leverage Mobile Payments to Garner Customer Loyalty


It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Mobile wallets also give more opportunity to grow your loyalty programs and consumer satisfaction. Mobile

Why and How You Should Analyze Email Marketing Auto-Replies

Spin Sucks

Matt Benati argues that mining your email marketing auto-replies is one of the simplest, most effective strategies with the biggest bang for your buck. The post Why and How You Should Analyze Email Marketing Auto-Replies appeared first on Spin Sucks. Comments Comments Related Stories Does Account Based Marketing Live Up to the Hype?

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. goals (Specific, Measurable, Achievable, Relevant, and Time Specific) will assure your SMS campaign is executed in a way that meets your objectives. Yes, that immediate. Having S.M.A.R.T

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How to Measure the Return On a Social Media Campaign


Many businesses that wish to run a social media campaign of course want to set goals and plan what should be achieved in terms of concrete figures. In certain cases it’s good to do your math, plan what you want achieve from your campaign in terms of concrete figures and then work backwards. A part of monitoring the efficiency of the campaign is to be working with some tools.

5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Image via These days, however, tidings of joy are often an afterthought.

How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumer Response to Coupon Campaigns Of all coupons searched for, grocery coupons are the most popular , accounting for over 50% of coupon searches. Creating a Successful Coupon Campaign So just how does a brand create a successful coupon campaign?

Four Phygital Marketing Ideas to Grow Your Business

Spin Sucks

There is a new buzzword doing the rounds—phygital marketing. Have you heard of it? How about phygital customer? More and more consumers now expect brands to combine the physical and digital experiences. If you haven't tried it yet for your business, James Pointon has four ideas to get you started. The post Four Phygital Marketing Ideas to Grow Your Business appeared first on Spin Sucks.

5 Twitter Campaigns Your Business Can Learn From

Sprout Social

To stand out in the crowd, your brand might’ve considered attempting a Twitter campaign. Does your campaign have the longevity to highlight your brand in an effective way? Your social campaigns mean a lot to people. Here are five Twitter campaigns to follow for inspiration: 1. Increased brand loyalty, achieved. Netflix – #NetflixCheater. Spoke to Everyone.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. My loyalty is partially based on the fact they agree with some of my personal beliefs, in addition to other pragmatic aspects. Image via Social Media. “I

This Customer-Inspired Kotex Campaign Takes on Taboo Topics

Convince & Convert

An inspiring part of this campaign is how the customer with a vision, Sarah M., Higher levels of engagement, advocacy, and ultimately, brand loyalty. Social Media Case Studies brand engagement kotex social media campaign social media case study storiesIt’s one thing to discuss taboo topics—it’s another to create experiences around them. Sarah M. RT for a chance to win!

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10 Tips and Strategies for a Better Facebook Marketing Campaign


10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. Your goal should be to build brand loyalty and increase satisfaction among your existing customers. This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. The problem?

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

However, we’re still seeing social media marketing campaigns built with this implicit process. A few tell-tale signs when we encounter them: A short-term focus, often manifested in a desire for “disposable properties” and a reluctance to sustain any kind of presence after the end of the campaign. The desire for campaign-based tactics with no existing presence of any kind.

Super Bowl Ads: $6 Million Your Brand Will Never Get Back

Spin Sucks

Related Stories Five Tips for Mapping Your Content Journey to Fit Gen Z Love it or Hate it: Let’s Talk Email Marketing for Business Creative Marketing Case Study: Allstate Mayhem Campaign. Marketing Online Marketing Ads ROI Budweiser buzz generator Clydesdale commercials emotional connection fanatical brand loyalty Pete Carroll popular ads ROI super bowl Super Bowl ads

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?


There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. Facebook users want to play: Why not add a gamifying element to your social marketing campaign? The number has also risen 8.4%

Five Ways Brands Can Make IRL Connections Count

Spin Sucks

The brand truly comes alive at this intersection of “In Real Life” (aka IRL) and online; with the voice of your brand ambassador, the thrill of a unique experience, and online engagement that inspires brand loyalty. Whenever possible, connect your campaign with the social channels that provide information, extended brand content, and offers. IRL brings it all together. Be welcoming.

Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! Plan how social media will play a part in this campaign. to them.

How to Showcase Your Brand’s Unexpected Side

Convince & Convert

While it’s not clear what future marketing plans are for the new rewards app, this initiative seems perfect for a social media contest doling out fabulous freebies to fans who download and enroll in the company’s loyalty program. After all, as the campaign proves, we all love a good, legal freebie! Love freebies? You’re not alone. Also interesting is the subtle bait and switch.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. You’ve been churning campaigns upon campaigns and you’re sure that you’re racking up significant numbers that will surely impress your manager. Is it to foster loyalty? The solution.

How to Build Stronger Bonds With Your Community

Convince & Convert

Businesses commonly mistake “customer satisfaction” for customer loyalty. Businesses commonly mistake “customer satisfaction” for customer loyalty. — Ben Shwartz, @Spot_IM ( Tweet This ). Community Management community building community engagement customer loyalty online community user generated content Image via Nicknames.

10 Tips and Strategies for a Better Facebook Marketing Campaign


10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. Your goal should be to build brand loyalty and increase satisfaction among your existing customers. This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. The problem?

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Realtime Tools Social Media Campaigns CVS CVS/pharmacy in-store mobile commerce location-based marketing loyalty programs m-commerce mobile commerce mobile shopping pharmacy rewards programs shopkickThe program kicks off with a special offer of $5 to shoppers who visit participating CVS locations with the Shopkick app. Mashable ).

Why Social Media is not a Cheaper Alternative > $5 [part II]


Social is all about: Return on Investment and Brand Loyalty. As mentioned in Part I , Dennis Yu’s (very good, must read) article on How to Run an Effective Facebook Campaign for $5 discusses the costs of specific activities (ads) in social, but annoyingly like many other articles, fails to address that social media, when done right, actually costs. Measurements.

How IHOP Turned Pancake Art Into an Unforgettable Customer Experience

Convince & Convert

If so, this campaign is for you. What can you learn from this artistic campaign? With these types of campaigns, it will not be a memorable experience if the deliverable isn’t up to par. For this campaign, IHOP tapped Nathan Shields, better known as SapianCakes on YouTube for creating epic pancake designs and portraits. Hosted on Twitter from 8 a.m. to 6 p.m. The results?

The End Of Permission

Twist Image

And, with that little step, you build the relationship where loyalty, trust and credibility act as a pillar and not a beacon off in the distant on a foggy night. These are e-newsletters that are not personalized, that are clearly being sent to a larger audience, and that are being delivered with a frequency that matches any other traditional email marketing campaign that one might see in market (in fact, the ones that I am citing above are being sent by a e-newsletter technology). loyalty. In 1999, Godin wrote the seminal marketing business book, Permission Marketing.

How Oscar Meyer is Cooking Up Customer Connections

Convince & Convert

Clearly, bacon lovers need to prove their loyalty and knowledge of the proper type of bacon to eat. From personalized content to epic surprise and delight campaigns , it’s clear that these bespoke experiences drive customer loyalty and will continue to add value. Ask any company, and chances are they’ll tell you how much they love their customers. What could go wrong?

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. Is Nissan building brand loyalty ? Erich Marx, Nissan @emarxe. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.

What Kind Of Marketer Are You?

Twist Image

In the end, we're still being asked about the ROI of Digital Media like it's an advertising campaign. No, I'm not diminishing the power, growth and importance of online advertising (it truly is something to behold), but the real opportunity here (and now) is to leverage this amazing platform as an engine of marketing that compliments the advertising campaigns and helps to tell a better brand narrative. How do we build loyalty? advertising campaign. loyalty. Are you a marketing professional or an advertising professional? hint they're all very different!).

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

By using a social listening campaign, Jolly Ranchers finds relevant tweets about their product and replies to users with a customized cartoon gif or image. The benefit of responding to comments on a one-to-one level may not be totally obvious or immediate, but it’s an excellent way to build relationships and increase brand loyalty with consumers over time. Jolly Ranchers on Twitter.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing. Overall Campaign How much time do I put into social media?

Make Better Broth: Quality Over Quantity

Spin Sucks

Whether it’s launching new products, starting a PR/marketing/advertising campaign, or adding sections to your website, taking on too much will leave you thinly spread. Keep your own product launches restricted to a minimum and build their brand loyalty first. Marketing Danny Brown marketing campaigns marketing strategy PR product launchAnd, ultimately, less effective.

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care)

Twist Image

It won't be as overt (and direct) as a snappy ad campaign. advertising campaign. brand loyalty. loyalty. Tags: ad campaign. This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's more like summer camp than a conference. For others, it's a vital part of the year to get a brand's digital marketing stack in order. It's hard not to feel old. Sadly. It gave me pause.

Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram

The Realtime Report

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. ” The campaign also features a social media contest: participating fans can “dress up” their coffee cup for a chance to win a $100 Dunkin’ Donuts Card.

The Art Of Marketing

Twist Image

It's about being live in the moments, versus being campaign planning focused. A campaign is, "Christmas is around the corner. People think it's the campaign, the brief, the creative, then let's go. loyalty. What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her name was Bethany Mota. Her videos attracted a powerful and young audience, and Mota became a huge celebrity. you get the idea. Here is our conversation.

What “Saved by the Bell” Teaches us About Influence and Ambassadors

Waxing UnLyrical

For example, bloggers that your company works with consistently over several campaigns. But you get my point – Zack and team had a loyalty for each other on the show that wasn’t for an episode here or there, but for the entire run of the series. Guest Posts Marketing Public Relations ambassadors influence justin goldsborough marketing campaigns saved by the bellThanks, NBC.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

After all, people show loyalty to other people – not to faceless corporations. In fact, studies have shown that positive emotions towards a brand have a far greater impact on customer loyalty than any other judgment based on the attributes of a product or service. Guest Post by Matt Press. trillion ads are shown online every year. Probably not. Why Storytelling is So Effective.

Social Media Marketing Tips For 2017

The Realtime Report

Research shows that in 2016 14% of marketers tried live video in their campaigns. Your customers like getting to know you, so it will increase loyalty and trust. Personalized marketing allows you to market toward specific users, instead of launching the same wide reaching campaign to everyone. Social Media Marketing Tips For 2017. Social media marketing, in general, is huge.

Tips 68

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Campaigns and content that works for one market often doesn’t resonate with another. Social can help businesses quickly establish and maintain brand awareness and loyalty. A targeted, in-language social media ad campaign also helped. The CRO campaign provided shoppers with a selection of smartphones arranged by price, by default. Guest post by Charles Whiteman. A U.S.