Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.

Influencer 186

Influencer Campaign Marketing B2B 186

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Social Media Today

AUGUST 5, 2020

LinkedIn has launched a new ad campaign in the UK to promote its efforts to support professionals impacted by COVID-19.

Campaign 213

Campaign LinkedIn 213

Social Media Today

JUNE 10, 2022

The new campaign presents LinkedIn as an open conversation, where you can join a range of relevant discussions.

Conversation 157

Conversation Campaign LinkedIn 157

Social Media Today

MARCH 17, 2021

LinkedIn has launched a new campaign to highlight the value of professional interactions on the platform.

Campaign 218

Campaign LinkedIn Content Platform 218

Social Media Today

MARCH 15, 2021

LinkedIn has published a new guide to help map out your LinkedIn ad campaigns.

LinkedIn 218

LinkedIn Campaign Platform Publishing 218

Social Media Today

MAY 29, 2023

The campaign aims to highlight how you can use the platform to find your ideal career path.

Campaign 149

Campaign LinkedIn Platform 149

Social Media Today

APRIL 5, 2023

Some valuable insights for your LinkedIn marketing efforts.

LinkedIn 196

LinkedIn Campaign Analysis Study 196

Social Media Today

MAY 29, 2023

The campaign aims to highlight how you can use the platform to find your ideal career path.

Campaign 143

Campaign LinkedIn Platform 143

Social Media Today

SEPTEMBER 11, 2023

A new way to keep track of influencer campaigns in your niche.

Library 209

Library Influencer Campaign List 209

Social Media Today

SEPTEMBER 11, 2023

A new way to keep track of influencer campaigns in your niche.

Library 208

Library Influencer Campaign List 208

Social Media Today

JANUARY 25, 2022

The new campaign aims to highlight LinkedIn's role in the evolving professional environment,

Campaign 148

Campaign LinkedIn 148

Firebelly

SEPTEMBER 11, 2019

Just like football, LinkedIn requires teamwork and creative, strategic plays that focus on getting you to the end goal (or end zone). If you’re just starting to incorporate LinkedIn into your social media marketing efforts, use these three tips to achieve a LinkedIn campaign touchdown.

Campaign 125

Campaign LinkedIn Tips Social Media 125

Social Media Today

JULY 12, 2019

Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants.

Campaign 167

Campaign LinkedIn Applications Conversation 167

Ignite Social Media

JULY 27, 2020

LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting).

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Social Media Today

MARCH 22, 2022

The option will provide another way to engage your LinkedIn audience, and maintain contact.

Newsletter 193

Newsletter LinkedIn Company Campaign 193

Social Media Today

JUNE 7, 2023

LinkedIn continues to integrate more generative AI elements.

LinkedIn 146

LinkedIn Campaign 146

Social Media Today

JANUARY 23, 2019

LinkedIn is adding over 200 professional interest categories to help brands target their on-platform campaigns.

Campaign 165

Campaign LinkedIn Platform Brands 165

Social Media Today

OCTOBER 30, 2018

LinkedIn has announced new integrations with both Google Campaign Manager and Vimeo, offering additional options for data and content.

Vimeo 162

Vimeo Campaign LinkedIn Google 162

Social Media Today

APRIL 12, 2021

LinkedIn has launched a handy new reference guide for its various ad options.

LinkedIn 216

LinkedIn Campaign Marketing 216

Social Media Today

JUNE 2, 2020

LinkedIn is adding new targeting options which will enable brands to re-connect with users based on how much of a previous video ad they've watched.

LinkedIn 215

LinkedIn Campaign Video Brands 215

Social Media Today

OCTOBER 2, 2019

LinkedIn is rolling out a new set of tools which will help advertisers better focus their on-platform ad campaigns.

Campaign 167

Campaign LinkedIn Platform Tools 167

Social Media Today

FEBRUARY 12, 2024

The new API will provide more data points for campaign planning.

API 198

API LinkedIn Campaign Data 198

Social Media Today

APRIL 20, 2021

LinkedIn has published a new study on InMail response rates, including pointers on how to maximize InMail performance.

Publishing 211

Publishing LinkedIn Campaign Data 211

Social Media Today

JUNE 7, 2023

LinkedIn continues to integrate more generative AI elements.

LinkedIn 117

LinkedIn Campaign 117

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. LinkedIn is a social media platform that is more suitable for professions rather than entertainment, making it rather effective for B2B marketing. Consider the following statistics from LinkedIn: 94% of B2B marketers use LinkedIn for content marketing.

B2B 130

B2B LinkedIn Strategy Brands 130

Buffer Social

OCTOBER 11, 2023

LinkedIn, however, has gone the other way. Here’s everything you need to know about LinkedIn Top Voices and how to become one.    What is a LinkedIn ‘Top Voice’? The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program.

LinkedIn 116

LinkedIn Badge Communities How To 116

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Why this works : By highlighting key campaigns and explaining their effectiveness, they provide valuable insights and learnings for her audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Social Media Today

DECEMBER 2, 2021

LinkedIn's developing new processes to help marketers maximize their campaigns amid evolving data tracking restrictions.

LinkedIn 216

LinkedIn Data Privacy Campaign 216

Ignite Social Media

JULY 22, 2019

LinkedIn has been stepping up their ad targeting capabilities to better compete with the options of other platforms. They recently opened up Objective Based Advertising, updated their Campaign Manager, and will launch retargeting for engaged users. We conclude with some tips to improving your LinkedIn ad targeting.

LinkedIn 129

LinkedIn Campaign Advertising Compete 129

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Social Media Today

JULY 30, 2019

LinkedIn has published a new guide on how to make best use of its objective-based marketing ad approach.

LinkedIn 166

LinkedIn Campaign Tips Publishing 166

Social Media Today

FEBRUARY 22, 2024

Some handy tips on how to prepare for the next stage of digital campaign tracking.

Privacy 185

Privacy Publishing Data LinkedIn 185

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. How Do LinkedIn Hashtags Work?

Hashtag 118

Hashtag LinkedIn How To B2B 118

Keyhole.co

MARCH 11, 2024

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success. Let’s get started!

Template 52

Template Templates Analytics LinkedIn 52

Social Media Today

JUNE 7, 2023

Some new considerations for your LinkedIn campaigns.

LinkedIn 148

LinkedIn Conversation Video Campaign 148

Social Media Today

JUNE 7, 2023

Some new considerations for your LinkedIn campaigns.

LinkedIn 146

LinkedIn Conversation Video Campaign 146