Once Upon a Time With Klout….The Final Chapters

Unspoken

I just loved Dabney Porte’s story of the Pied Piper and felt is so appropriate to share here as it is very relevant to how many of us feel we have been manipulated by Klout. I, like many have decided to opt out of the Klout scoring and marketing game. KLOUT AND SPAM ACCOUNTS.

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Clout vs. Klout – Or the Real Meaning of Social Influence

Unspoken

They say rank is the key to identifying an initial set of influencers and suggest using a Klout score as a good way of identifying rank. But a recent Forbes article, “Don’t Fall for this Sneaky Klout Trick Designed to Suck You In,” highlighted the lengths Klout goes to in order to motivate users to artificially increase their rankings. The article shows how Klout tries to make users feel bad about themselves by assigning an initial low score of only 10.

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Trending Sources

Coping with the Klout Reality

Geoff Livingston

Marketers and individuals will have to deal with social scoring in the form of Klout and its sister technologies. I haven’t written about Klout outside of general discussions on social scoring for a good long while. 1) Klout Integration into Bing. Image by cintamamat.

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Twitter Gives Advertisers More Klout

SocialTimes Twitter

Twitter provided more details on the Klout enrichment that it discussed in its announcement earlier this week that the updated (2.0) Gnip product manager Greg Lyon said in a blog post that Twitter’s Klout enrichment 2.0 allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. Lyon also provided the following hypothetical use case for Klout enrichment 2.0:

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Social Influence and the Impact of Klout API

Laurel Papworth

Klout is the social media measurement tool that measures influence – how many followers, how much interaction and the style of interaction that a person has in their personal or business social network. Klout integrated into the Browser. Reuters uses Klout of CEOS on Social Media.

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3 Ways to Identify Influencers for Your Blogger Outreach Campaign

SocialFish

So, you’re about to kick off a Blogger Outreach campaign. I’m talking about resources like Technorati, Klout or even the blog roll that many bloggers employ for networking reasons. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning.

Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth

To “To Klout Them Up” As in “ to hit them up” or ask for something. Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. Klout ).

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Influence is Not a Number

Waxing UnLyrical

Here I go again: Klout does not equal Clout. Yesterday Klout introduced “the new Klout.com.&#. All of a sudden, my Klout score, which has remained static over the last month, went up by one point. Klout. Again, for the record, I have nothing against Klout per se.

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). However random acts of kindness tends to ignore the influencer/klout list and create taste makers by working with Vox Pop.

Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

The Altimeter report on digital influence studies influence software vendors like Klout, Kred and PeerIndex. While Klout may rate Justin Bieber as a 100 according to its standard of influence, I believe that is more indicative of his popularity. I still believe that services like Klout and PeerIndex measure popularity over influence. When Ashton Kutcher conducts a campaign on national television to get one million Twitter followers, does that justify a high influencer rating?

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Klout. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate.

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When Traackr Met MeasurePR

Waxing UnLyrical

Anyway, last week, if you remember, we chatted with Pierre-Loic Assayag , the head honcho of Traackr (which service I absolutely love ), on what influence is, how bloggers and PR pros can determine who the right influencers are when they’re preparing for a campaign, and much more.

Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents.

The State of Influencer Theory Infographic

Geoff Livingston

The post updates a section of Welcome to the Fifth Estate to include leaderboard theory, such as Klout and Empire Avenue. Examples: Gary Vaynerchuk (WineLibrary.TV), Republican Party’s #FirePelosi Campaign. Examples: Klout, Empire Avenue.

6 Timely Tips for Twitter Success

Convince & Convert

Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Tweet New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent.

Social Media Stats: The Best of 2013

The Realtime Report

Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down) (April 15).

The Truth About Marketing Leadership

Twist Image

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it the success of a Facebook campaign? klout. Episode #293 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W.

The 3 Keys to Social Influence

Convince & Convert

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. I was originally a political consultant, helping manage campaigns for Governor, U.S. People invariably try to game the system, to increase their Klout score by doing this or doing that. personal branding interviews jay baer Klout social networking

8 Tools to Curate Content for Social Media

SocialFish

Type a keyword in their search engine and find stories (relevant news, live events, popular campaigns, conversations, and even memes) worth sharing on the topic. Klout: This tool is slightly different from the others where specific keywords are used to search content.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job.

How Nonprofit Pros Use Twitter

SocialFish

More likely than not they’ll retweet you and expand your campaign’s reach.- Mark Hallman. Really think through hashtags you create for a campaign – how might it be coopted? Use Klout score to prioritize influencers. This post originally appeared on JohnHaydon.com.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. Klout (Free) | A tool that finds the influencers in your audience so you can target and empower them to become advocates for your brand.

To The Crowd #crushIQ

Unspoken

In the past year I have worked on a dozen campaigns that have incorporated elements of crowd-sourcing. They have consistently doubled or tripled the ROI of a conventional campaign. If you are running a short campaign then the content has to be jaw-dropping and unmistakable.

Best social media tools bringing conversions to your online store

SocialFish

Make your entire catalog available on Facebook, and create campaigns and promotions that improve your conversions. Klout. Klout has a few advantages for improving the amount of conversions that go through social media to your online store.

9 of the Best Free Social Media Analytics Tools

Pamorama

It helps you measure and amplify conversations around your brand and campaigns, enables you identify prospective clients and influencers talking about (or looking for) your services, and aids in driving engagement by finding and re-sharing relevant content.

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent.

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign. Klout kares about your followers: I’m not personally a fan o f pursuing the almighty Klout score , BUT, if you are, one of the aspects of Klout that is fairly easy to game is the fact that if you have high-Klout followers, your Klout score increases. Many high-Klout folks auto-follow. Photo by Ken Lund, Creative Commons.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

It’s a long-term commitment, not a short-term campaign. Klout/Kred 73) Klout and Kred are games. Klout and Kred are not measures of social media influence. 74) Do not EVER ask someone what there Klout score is.

Influencer Marketing 101

Koka Sexton

Being able to tap into the social networks of an influential person or thought leader in an industry and have them share your message usually exceeds expectations from normal marketing campaigns.

A Klout promotion that pops

Jeff Esposito

Yesterday I received a package in the mail from Klout for their latest campaign with PopChips. Sure it might seem simple and kind of corny, but the note mentioned that my friend Mike Schaffer had passed the campaign along to me.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured.

Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

And to let me play with this system even more, they very kindly gave me a free three-month trial of the system, which I’ve been using to help with the Blue Key campaign. For example, for the Blue Key campaign, one of my searches focused on refugees and humanitarian issues, i.e. people who are active online and who post frequently, to any number of online channels, about those issues. I first came across the folks at Traackr.

The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

What we noticed however was that fewer than 15% of registered users cared to setup a basic campaign and about 4% returned again after the first registration. Of those that setup their campaign, only 2 people actually emailed us to request pricing and possible upgrade.

5 Ways to Become a Better Social Marketer Today

Simply Measured

Gain insight into the real ROI of social campaigns. Look at how these three metrics for each network have changed from this time period (campaign, month, quarter — whichever time period is most relevant) to last time period.

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Social Media Complainers – your new BFF's

Akamai Marketing

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

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20 Top Twitter Monitoring and Analytics Tools

Pamorama

By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. k4ush4l I use Monitter and Klout.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. .

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

23 Outstanding Social PR Guides

Webbiquity SMM

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.