Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. So, clearly, social media is a massive opportunity for higher education marketers. Or something else entirely?

Education 264

Education Examples Social Media Meme 264

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 141

Marketing Class Skills Trends 141

Small Business Mavericks

FEBRUARY 20, 2015

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Maybe, at that point, a well thought out PPC campaign that they will actually see is better.

Paid Search 70

Paid Search Campaign Journal Advertising 70

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216

Tips Smart Phone Marketing Mobile 216

Convince & Convert

APRIL 21, 2016

Do you dream that your workweek mornings were filled with yoga, journalling, and eating farm fresh breakfasts? This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. The authenticity of this campaign is what makes it shine. Buzzfeed even called it a “ truth bomb.”

Campaign 60

Campaign Survey Authentication Organization 60

Mindjumpers

JANUARY 14, 2015

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Marketing Communications at LinguaLinx.

Marketing 100

Marketing Case Study Journal Social Media 100

Social Media Strategies Summit

APRIL 29, 2021

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. From informational content driving early-stage awareness to detailed content needed at the decision-making “buy” stage, content in many different forms is the infrastructure on which marketing and sales success is built.

Journal 147

Journal Campaign Content Marketing 147

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Lara O’Reilly – The Wall Street Journal. Use case for B2B.

Analysis 96

Analysis Advertising Journal B2B 96

Convince & Convert

NOVEMBER 27, 2015

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. ” Research from Oregon State University published in Journal of Transportation Safety and Security indicates that drivers are more distracted than ever before. Beyond Instagram.

Campaign 60

Campaign Instagram Transportation Film 60

Small Business Mavericks

AUGUST 19, 2013

When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. Here are 4 ways you can develop a more aggressive content marketing strategy. Multi-channel content marketing - Why just limit yourself to your own blog and a few other blogs in your industry?

Content 101

Content Press Release Marketing Journal 101

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Mobile 149

Mobile Team Retail Journal 149

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.

Metrics 100

Metrics Marketing How To Engineering 100

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Business Journals recently decided to capitalize on the momentum social media has gained by launching #SocialMadness , a social media competition.

Journal 175

Journal Compete Team Klout 175

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 96

Research How To Marketing Price 96

Social Media Strategies Summit

OCTOBER 3, 2019

It was the first-ever campaign of its kind on TikTok. TAKEAWAY: This campaign was an early example of how brands can work with TikTok to create a campaign that makes viewers want to be a part of something big. Source: Mobile Marketer. 3 Chipotle Celebrates National Avocado Day with #GuacDance Campaign.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Campaign Analysis. That’s why the primary goal of the #BlackJoyMatters campaign seems to genuinely be about the amplification of Black voices and changing the narrative of the modern Black experience.

Issues 134

Issues Survey Campaign Authentication 134

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Let’s get to it! The Guardian: Churnalism or news?

Influencer 253

Influencer Hubspot Case Study Press Release 253

The Realtime Report

JUNE 10, 2014

.” The person behind the account initally remained anonymous “because he wants the attention to remain on the pay-it-forward activities rather than himself,” reported the The Topeka Capital-Journal. How might your brand use the success of @HiddenCash to create a similar campaign that will engage consumers?

Twitter 175

Twitter Brands Trends Campaign 175

Social Media Strategies Summit

OCTOBER 30, 2019

This type of content doesn’t require a big budget or a marketing team, but it does require their officers to put themselves out there and be a little vulnerable. As Aflac launched their My Special Aflac Duck campaign (a part of Aflac’s ongoing Aflac Childhood Cancer Campaign), engagement rates became their prime indicator of success.

Brands 108

Brands Facebook Journal Issues 108

Hootsuite

AUGUST 25, 2021

Social marketers are the CMOs of the future. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. They’ve since found themselves on the front lines of many marketing organizations. Just a thought. —

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95

Trends Content Marketing Curation 95

Webbiquity SMM

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. What do PR pros need to do differently to support online journalism?

Tips 202

Tips B2B Journal SEO 202

Dave Fleet

JULY 20, 2010

However, one aspect of the campaign has escaped most commentary – the firm – Wieden + Kennedy – is an ad agency. On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space. Not a PR agency, or a social media agency. An ad agency. What do you think?

Social Media 379

Social Media Advertising Journal Campaign 379

Kikolani

MARCH 6, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 7 Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. 9 Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius. Search Engine Marketing.

Products 60

Products Marketing Journal Mobile 60

The Realtime Report

APRIL 21, 2014

Twitter pushes further into mobile ads with MoPub integration – Twitter is now making it easier to run marketing campaigns on both Twitter and MoPub, the mobile web ad exchange that Twitter purchased last fall; the new set-up makes it much simpler for advertisers to use the two platforms together (The Wall Street Journal).

News 173

News Adsense Social Media Facebook 173

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Not so today, as the Gray Lady has come into her own in part by redefining the role of social media in compelling and accessible journalism. How to solve it?

Journal 78

Journal Report Groups Groups 78

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Janet Fouts

DECEMBER 12, 2014

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. The news about Facebook lately has been pretty grim.

Engagement 143

Engagement Brands Facebook Journal 143

Ignite Social Media

APRIL 2, 2019

All of these should ring a bell if have experience with the power of marketing segmentation tools. Segmentation tools used a plethora of data to determine which segment of the population contains your best customers and subsequently how to reach them from a marketing perspective. From there, we build out our targeting in our ad tools.

Social Media 132

Social Media Travel Automotive Retail 132

Bill Hartzer

JANUARY 15, 2013

The Social Media Manager will develop and implement creative and measurable social media campaigns that will positively impact our client’s brands. This candidate will provide specific deliverables such as reporting, strategies and creative briefs as needed for new campaign ideas and strategic plans for existing and prospective clients.

Social Media Management 129

Social Media Management Social Media Real Estate Tweetdeck 129

Waxing UnLyrical

DECEMBER 28, 2019

Like many of my colleagues, I’ve worked in the greater PR & marketing industry for quite a while now. I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. In a certain market? – actually implement them.

Exercises 155

Exercises Consultant Journal Energy 155

Firebelly

JUNE 10, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!   Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article. .  Having trouble reading this image?

Social Media 156

Social Media Paid Search SMS Syndication 156

Sprout Social

APRIL 11, 2017

They might contain your brand name, your products or a specific campaign. So when you want to measure the success of a campaign, or see if your brand is becoming more popular on Instagram, you can analyze your branded hashtags with social media monitoring tools. How do you use your bullet journal for memory keeping?

Hashtag 111

Hashtag Instagram Journal How To 111

Waxing UnLyrical

OCTOBER 5, 2015

Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. A solution to the content marketing measurement puzzle. Marketing Mythology: The ROI of Storytelling. Here are some tips on getting started measuring your storytelling efforts. ” 6.

Proposal 100

Proposal ROI Consultant Journal 100

Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products. Mining conversations.

Social Media 64

Social Media Analysis Research Conversation 64

Firebelly

MAY 17, 2012

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. Rock-n-roll kick started his career in marketing when he started seeking creative ways to market his own band nationally.

Social Capital 196

Social Capital Journal Energy Campaign 196