Oktopost

SEPTEMBER 26, 2022

She has developed award-winning digital marketing campaigns with the cities of Los Angeles and Sunnyvale in California, Missouri City in Texas, and the S.L.E. in Journalism from Rutgers University. Heather is a marketing communication professional with 7+ years of proven success in digital marketing in the public sector.

Industry 174

Industry Content Apple Journal 174

Small Business Mavericks

AUGUST 11, 2014

Tommy Landry’s list of 10 Ways To Breathe New Life Into A Floundering Google AdWords Campaign in Search Engine Journal is similar to a list of gardening techniques because you have to know enough about the situation to decide which technique is going to be the best for improving it.

Adwords 87

Adwords Campaign Tips Journal 87

Small Business Mavericks

FEBRUARY 20, 2015

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Maybe, at that point, a well thought out PPC campaign that they will actually see is better.

Paid Search 70

Paid Search Campaign Journal Advertising 70

Social Media Strategies Summit

APRIL 22, 2021

Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. Check out these 10 top-notch campaigns from universities across North America. This whole campaign is a fantastic example of thought leadership on social media. Image source . Or something else entirely?

Education 264

Education Examples Social Media Meme 264

Convince & Convert

APRIL 21, 2016

Do you dream that your workweek mornings were filled with yoga, journalling, and eating farm fresh breakfasts? This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. The authenticity of this campaign is what makes it shine. Buzzfeed even called it a “ truth bomb.”

Campaign 60

Campaign Survey Authentication Organization 60

Convince & Convert

NOVEMBER 27, 2015

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. ” Research from Oregon State University published in Journal of Transportation Safety and Security indicates that drivers are more distracted than ever before. Beyond Instagram.

Campaign 60

Campaign Instagram Transportation Film 60

Oktopost

APRIL 28, 2022

Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign. As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

Influencer 174

Influencer B2B Marketing Apple 174

Oktopost

MARCH 7, 2022

Meryoli Arias is a Social Media Manager with a background in journalism and a big passion for storytelling and humanizing brands. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign! Tune in for a spicy, high-energy episode sure to fuel your inspiration!

Social Media Management 118

Social Media Management Apple Journal Hosting 118

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Mobile 149

Mobile Team Retail Journal 149

Audiense

JUNE 27, 2018

So, we wanted to identify the most relevant players for the audience of this edition of the festival, as a practical example for companies interested in implementing an influencer marketing program or in order to develop a specific campaign with brand ambassadors and also to enlighten their PR strategy and/or media planning. Campaign Media.

Analysis 96

Analysis Advertising Journal B2B 96

Social Media Strategies Summit

APRIL 29, 2021

Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. By ensuring your audiences receive the information they want and need—when they need it— you’ll ensure content plays a critical role in your successful marketing campaign. CBD Marketing ) in Chicago.

Journal 147

Journal Campaign Content Marketing 147

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Business Journals recently decided to capitalize on the momentum social media has gained by launching #SocialMadness , a social media competition.

Journal 175

Journal Compete Team Klout 175

Sherrilynne Starkie

JANUARY 11, 2013

When we read a newspaper article or watch a story on the TV news we expect that the reporting to come from a solid base of ethical journalism. These are the normal standards of modern journalism and they play an important role in western democracy. But should these rules apply to the millions of ‘citizen journalists’?

Blogger 265

Blogger Journal Review Guidelines 265

Social Media Strategies Summit

OCTOBER 30, 2019

As Aflac launched their My Special Aflac Duck campaign (a part of Aflac’s ongoing Aflac Childhood Cancer Campaign), engagement rates became their prime indicator of success. To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency. Aflac exceeded 2019’s goal of $1.5

Brands 108

Brands Facebook Journal Issues 108

The Realtime Report

JUNE 10, 2014

.” The person behind the account initally remained anonymous “because he wants the attention to remain on the pay-it-forward activities rather than himself,” reported the The Topeka Capital-Journal. How might your brand use the success of @HiddenCash to create a similar campaign that will engage consumers?

Twitter 175

Twitter Brands Trends Campaign 175

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. The campaign’s unveiling shared under the app’s Journal section kicked off the summer-long series and let users know what to keep an eye out for in the coming months, and how to participate.

Issues 136

Issues Survey Campaign Authentication 136

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Let’s get to it! The Guardian: Churnalism or news?

Influencer 253

Influencer Hubspot Case Study Press Release 253

Social Media Strategies Summit

OCTOBER 3, 2019

It was the first-ever campaign of its kind on TikTok. TAKEAWAY: This campaign was an early example of how brands can work with TikTok to create a campaign that makes viewers want to be a part of something big. 3 Chipotle Celebrates National Avocado Day with #GuacDance Campaign. Source: Mobile Marketer.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Not so today, as the Gray Lady has come into her own in part by redefining the role of social media in compelling and accessible journalism. How to solve it?

Journal 81

Journal Report Groups Groups 81

Proactive Report

NOVEMBER 21, 2023

These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications. Data and analytics is the most effective method of doing this.

News 52

News Platform Flipboard Journal 52

The Realtime Report

APRIL 21, 2014

Twitter pushes further into mobile ads with MoPub integration – Twitter is now making it easier to run marketing campaigns on both Twitter and MoPub, the mobile web ad exchange that Twitter purchased last fall; the new set-up makes it much simpler for advertisers to use the two platforms together (The Wall Street Journal).

News 173

News Adsense Social Media Facebook 173

Janet Fouts

DECEMBER 12, 2014

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. The news about Facebook lately has been pretty grim.

Engagement 143

Engagement Brands Facebook Journal 143

Webbiquity SMM

DECEMBER 26, 2012

What do PR pros need to do differently to support online journalism? ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications. So how exactly does PR support SEO efforts? How can media relations skills be leveraged in social media? What are today’s best practices for B2B PR?

Tips 202

Tips B2B Journal SEO 202

Waxing UnLyrical

OCTOBER 10, 2016

With my obsession with music, I’ve been keeping one foot in journalism, reviewing music and interviewing artists for SoulBounce.com and other websites. ” What is one Social PR campaign you’re in love with? Another campaign that I think is awesome is the #LikeAGirl campaign by Always. Why do you care about Social PR?

Module 100

Module Campaign Journal Retail 100

Waxing UnLyrical

JULY 27, 2016

” So, recalling the purpose of the campaign is the most insightful thing I do. When I hit writer’s block, I tell myself something like: “Em, this campaign you are creating will help kids with childhood cancer. That description is morbid to me, but it helps me realize that a campaign is going to cause change.

Metrics 100

Metrics Analytics Campaign Journal 100

Waxing UnLyrical

MARCH 28, 2012

What do you get when you take a journalism student interested in development issues and the nonprofit world, and send her to India for some hands-on experience? I first “met” Zoe when I was pitching Oxfam America’s #IWD2012 campaign , and it was a delight to work with her.

Conversation 190

Conversation Journal Apple Issues 190

Social Media Strategies Summit

FEBRUARY 24, 2021

Corporate Communications Manager Shelby Khan explained: “Social media moves much faster than traditional journalism, which makes it a great real-time barometer for how we are perceived. Your campaign hashtags. For instance, maybe a new ad campaign has put you in front of a wider audience. So what exactly should you be following?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Dave Fleet

JULY 20, 2010

However, one aspect of the campaign has escaped most commentary – the firm – Wieden + Kennedy – is an ad agency. On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space. Not a PR agency, or a social media agency. An ad agency.

Social Media 379

Social Media Advertising Journal Campaign 379

Sprout Social

APRIL 11, 2017

They might contain your brand name, your products or a specific campaign. So when you want to measure the success of a campaign, or see if your brand is becoming more popular on Instagram, you can analyze your branded hashtags with social media monitoring tools. How do you use your bullet journal for memory keeping?

Hashtag 111

Hashtag Instagram Journal How To 111

yMarketingMatters

JANUARY 23, 2013

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. Crafting an effective business email is both an art and a science.

Tips 216

Tips Smart Phone Marketing Mobile 216

Social and Logical

DECEMBER 3, 2010

Great social media campaigns provide quality and engaging experiences for audiences on an ongoing basis. For now, let’s just focus on your campaign. But if you’d like, you can use a journal instead. Put away your paper or journal and let the ideas marinate in your subconscious. Brainstorming.

Content 150

Content How To Journal Campaign 150

Hootsuite

AUGUST 25, 2021

In July 2021, the Wall Street Journal published a piece on the maturation of the social media management profession that made waves in marketing circles. In particular, marketers raised their eyebrows at the mention of a master’s degree program in social media management at USC Annenberg’s School of Journalism and Communications.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Waxing UnLyrical

DECEMBER 28, 2019

I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. If you don’t define these other factors at the outset, then you’ll have no way of knowing, once your campaign draws to a close, whether or not you succeeded. In a certain market?

Exercises 155

Exercises Consultant Journal Energy 155

Bill Hartzer

JANUARY 15, 2013

The Social Media Manager will develop and implement creative and measurable social media campaigns that will positively impact our client’s brands. This candidate will provide specific deliverables such as reporting, strategies and creative briefs as needed for new campaign ideas and strategic plans for existing and prospective clients.

Social Media Management 129

Social Media Management Social Media Real Estate Tweetdeck 129

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

yMarketingMatters

JANUARY 23, 2013

Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. But crafting an effective business email is both an art and a science.

Tips 178

Tips Smart Phone Marketing Mobile 178

Firebelly

JUNE 10, 2010

  Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article.   The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with social media while keeping older supporters in the fold. 

Social Media 156

Social Media Paid Search SMS Syndication 156