Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’”

Social Media 114

Social Media Marketing Sentiment Influencer 114

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. Facebook Business Manager may be causing your blood pressure issues; 10. But we know we’re not the only ones.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. This includes: Take the time to listen.

Brands 148

Brands Marketing Real Estate Collaboration 148

Jon Loomer

JULY 26, 2021

You can place your pixel on that website, but you can’t rank an event occurring there since you aren’t able to verify the domain (among other potential issues like sharing that event among other vendors). The post Campaign Optimization Using Non-Prioritized Facebook Events appeared first on Jon Loomer Digital.

Eventful 197

Eventful Campaign Aggregator Facebook 197

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Campaign Analysis. That’s why the primary goal of the #BlackJoyMatters campaign seems to genuinely be about the amplification of Black voices and changing the narrative of the modern Black experience.

Issues 136

Issues Survey Campaign Authentication 136

Audiense

MARCH 30, 2023

With value alignment factoring more and more into the purchasing decisions of younger generations, brands across industries are facing a similar issue— increasingly skeptical consumers.

Influencer 78

Influencer Campaign Instagram How To 78

Audiense

MARCH 30, 2023

With value alignment factoring more and more into the purchasing decisions of younger generations, brands across industries are facing a similar issue— increasingly skeptical consumers.

Influencer 78

Influencer Campaign Instagram How To 78

Audiense

MARCH 30, 2023

With value alignment factoring more and more into the purchasing decisions of younger generations, brands across industries are facing a similar issue— increasingly skeptical consumers.

Influencer 78

Influencer Campaign Instagram How To 78

Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Data with empathy.

Privacy 195

Privacy Marketing Data Reputation 195

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Digimind

OCTOBER 20, 2021

Almost three-quarters of marketers surveyed for a Hootsuite report ranked “increased acquisition of new customers” as their top outcome for social media in 2021, a 58% year-over-year increase.

Issues 74

Issues Social Media Campaign HootSuite 74

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Even so, that’s not been the focus of their marketing. Ignorant and Insensitive of Social Issues.

Campaign 106

Campaign Brands Press Release UGC 106

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 112

Influencer Campaign How To Marketing 112

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Then campaigns are easy to test, and to prove the return on investment (ROI).

Consultant 268

Consultant Social Media Content Marketing 268

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Jon Loomer

MAY 16, 2022

One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. “Marketing Messages from Meta Business Suite” are currently being tested, although I have not seen an example of the feature in the wild. . This could be really interesting. Current Impressions.

Features 195

Features Marketing Groups Groups 195

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success.

Strategy 211

Strategy Marketing SMS Mobile 211

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? and is a proud member of 1% For the Planet. Pantee didn’t stop there.

Campaign 89

Campaign Brands Fashion HootSuite 89

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 131

Marketing How To Sample Samples 131

Convince & Convert

MARCH 14, 2024

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? From there, you can start to build a case for one over the other aka a consultant vs. an agency.

Consultant 145

Consultant Project Cost Resources 145

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 104

Strategy Sentiment Patterns Marketing 104

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. A Quest For Truth.

Campaign 167

Campaign Guidelines Upcoming Course 167

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Audiense

AUGUST 12, 2020

If you don't know him, let me tell you he was the first-ever Digital Training Director for Obama's 2012 presidential campaign and he also helped lead the battleground state digital strategy. As the Digital Strategist for 'Organizing for Action', he was involved in transforming a campaign into a major issue-based organization.

Campaign 145

Campaign Project Training Organization 145

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

Campaign 91

Campaign Social Media Brands Apparel 91

Likeable

JUNE 29, 2021

Over the past decade or so, it has become clear that consumers want to spend their money with brands that take a stand on social issues. So, what makes a great social media Pride campaign? Why it worked: This campaign is the perfect example of one that combines customer insights, creativity, and philanthropy.

Campaign 86

Campaign Travel Hotels Film 86

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Not all customers will reach out to you with their issues. What do you need for better customer retention? Customer-centric strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

AUGUST 31, 2022

Want to hear more from renowned B2B marketing leaders? Has marketing lost the ability to tell a great story? According to Peter Bell, Senior Director UKI Enterprise & EMEA Commercial Marketing at Adobe, it has. Why marketers are no longer in control of the message, and how to keep it from preventing the narrative.

Marketing 118

Marketing Apple B2B Software 118

Jon Loomer

MARCH 27, 2023

It’s a common issue. If this is your issue, consider expanding your audience or lowering your daily budget. Using Ad Set Spend Limits If you are using Advantage Campaign Budget (formerly known as Campaign Budget Optimization ), you have the option of setting an ad set spend limit (or minimum). This is a good thing!

Advertising 181

Advertising Cost Issues Campaign 181

Koka Sexton

SEPTEMBER 1, 2023

In today’s dynamic landscape, Marketing Innovators are at the forefront of change, constantly seeking novel strategies to engage customers. Urgency and Timeliness: Amidst this ever-evolving environment, the need for B2B Content Frontier: Pioneering AI Excellence in Marketing has never been more pressing.

B2B 52

B2B Content Marketing Team 52

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Audiense

MARCH 6, 2017

Picture this, you’ve spent months working on a marketing campaign, you’ve invested significantly in its success, but no dice. The campaign isn’t performing at the level you wanted, and to really put the boot in, you’ve also run low on funds and you’re not likely to get much more.

Campaign 86

Campaign Video eBook Marketing 86

Jon Loomer

FEBRUARY 26, 2024

Additionally, you should reconsider campaign construction strategies due to how it works. Of course, that could be an issue in specific circumstances. This can especially be an issue if your customer is only a specific gender or age group. This can also be an issue with lead quality and it’s something worth monitoring.

Construction 183

Construction Cost Issues Conversation 183

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 131

Template Templates Marketing Sample 131