Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. In addition to the imagery itself, the campaign also includes a strategy for amplifying these stories of joy (and the Black creative voices behind them) through brand and editorial partnerships, including Refinery 29’s Unbothered and Black Women Photographers. The same can be said about great campaigns.

Issues 136

Issues Survey Campaign Authentication 136

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Digimind

OCTOBER 20, 2021

Almost three-quarters of marketers surveyed for a Hootsuite report ranked “increased acquisition of new customers” as their top outcome for social media in 2021, a 58% year-over-year increase.

Issues 74

Issues Social Media Campaign HootSuite 74

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Ignorant and Insensitive of Social Issues. No purchase necessary. 18+ 10/6 – 10/11 while supplies last.

Campaign 106

Campaign Brands Press Release UGC 106

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. A Quest For Truth.

Campaign 167

Campaign Guidelines Upcoming Course 167

Audiense

AUGUST 12, 2020

If you don't know him, let me tell you he was the first-ever Digital Training Director for Obama's 2012 presidential campaign and he also helped lead the battleground state digital strategy. As the Digital Strategist for 'Organizing for Action', he was involved in transforming a campaign into a major issue-based organization.

Campaign 145

Campaign Project Training Organization 145

Likeable

JUNE 29, 2021

Over the past decade or so, it has become clear that consumers want to spend their money with brands that take a stand on social issues. So, what makes a great social media Pride campaign? Why it worked: This campaign is the perfect example of one that combines customer insights, creativity, and philanthropy.

Campaign 86

Campaign Travel Hotels Film 86

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? and is a proud member of 1% For the Planet. Pantee didn’t stop there.

Campaign 89

Campaign Brands Fashion HootSuite 89

Jon Loomer

MARCH 27, 2023

It’s a common issue. If this is your issue, consider expanding your audience or lowering your daily budget. Using Ad Set Spend Limits If you are using Advantage Campaign Budget (formerly known as Campaign Budget Optimization ), you have the option of setting an ad set spend limit (or minimum). This is a good thing!

Advertising 181

Advertising Cost Issues Campaign 181

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

Jon Loomer

FEBRUARY 26, 2024

Additionally, you should reconsider campaign construction strategies due to how it works. Of course, that could be an issue in specific circumstances. This can especially be an issue if your customer is only a specific gender or age group. This can also be an issue with lead quality and it’s something worth monitoring.

Construction 183

Construction Cost Issues Conversation 183

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Convince & Convert

MARCH 14, 2024

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? From there, you can start to build a case for one over the other aka a consultant vs. an agency.

Consultant 145

Consultant Project Cost Resources 145

Jon Loomer

JANUARY 22, 2024

But that’s part of the issue here. It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. That’s just not a wide-spread and predictable issue.

Embedding 163

Embedding Eventful Cost Issues 163

Audiense

MARCH 30, 2023

With value alignment factoring more and more into the purchasing decisions of younger generations, brands across industries are facing a similar issue— increasingly skeptical consumers.

Influencer 78

Influencer Campaign Instagram How To 78

Audiense

MARCH 30, 2023

With value alignment factoring more and more into the purchasing decisions of younger generations, brands across industries are facing a similar issue— increasingly skeptical consumers.

Influencer 78

Influencer Campaign Instagram How To 78

Audiense

MARCH 30, 2023

With value alignment factoring more and more into the purchasing decisions of younger generations, brands across industries are facing a similar issue— increasingly skeptical consumers.

Influencer 78

Influencer Campaign Instagram How To 78

Jon Loomer

DECEMBER 6, 2023

And that’s the biggest issue here. Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification.

Campaign 154

Campaign Advertising Cost Conversation 154

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Jon Loomer

APRIL 10, 2022

It’s frustrating for many advertisers since this seems like an intermittent and inconsistent issue. It may appear as a bug… This happens when you utilize multiple attribution settings for different campaigns. First, know that the attribution setting is set within the ad set of conversions campaigns.

Metrics 199

Metrics Facebook Campaign Issues 199

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Jon Loomer

MARCH 29, 2024

Don’t spread your budget over countless campaigns and ad sets. This is less of an issue when optimizing for a purchase, but you should separate countries by CPM cost groups otherwise. The more focused you are, the more focused the algorithm will be. Limiting your ad sets makes you more efficient.

CPM 144

CPM Cost Issues Groups 144

Jon Loomer

DECEMBER 3, 2023

Meta made updates to bidding … When you run a manual purchases campaign, you may now see this message: “Changes to the cost per result goal and ROAS goal bid strategies.” The problem is that it often results in spending less of your budget and other performance issues. ” Here are the changes: 1.

Cost 138

Cost Campaign Conversation Issues 138

Waxing UnLyrical

JUNE 1, 2011

So before we go any further, please know that this post is about a client campaign I’m working on. I’m writing about it because first, as I said earlier, it’s an important issue, and if I can’t write about what I like on my own blog, WTF can I write about? So here I go. It’s very simple: 1.

Campaign 275

Campaign Avatar Hubspot Flickr 275

Oktopost

MARCH 24, 2022

You should be treating employer branding as a long-term investment in the same way that you approach conventional marketing campaigns. Providing a safe, supportive, and equal environment for women is a key issue for all companies.

Examples 107

Examples Campaign Brands Reputation 107

Jon Loomer

JANUARY 17, 2024

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Some companies misjudge the impact of Meta’s streamlining of campaign creation. Each campaign required several ad sets and plenty of customized settings.

Advertising 190

Advertising API Skills CPM 190

Jon Loomer

FEBRUARY 7, 2024

I created a great campaign, and I’m proud of it, but this just doesn’t seem possible. The issue would be that Ads Manager says you have 100 new purchases and only 40 happened — total, regardless of the perceived source. You have a campaign that has generated 38 purchases. I have no issue with these.

Report 178

Report Sample Samples API 178

Sprout Social

JANUARY 25, 2021

Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience. Finally, building relationships for the long-term makes for successful influencer marketing campaigns.

Influencer 112

Influencer Campaign How To Marketing 112

Forbes Social Media

JANUARY 8, 2020

TikTok on Wednesday issued new community guidelines explicitly prohibiting “disinformation campaigns" in the wake of rising concern over how social media companies are handling misinformation.

Guidelines 58

Guidelines Communities Campaign Issues 58

The Realtime Report

AUGUST 23, 2012

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. both campaigns averaged two posts per day on Facebook.

Campaign 181

Campaign Engagement Social Media Study 181

Jon Loomer

FEBRUARY 21, 2024

How People See Your Ads with Advantage+ Shopping Advantage+ Shopping Campaigns take this even further. All Advantage+ Shopping Campaigns utilize a conversions performance goal (either “most conversions” or “ value of conversions “), and the conversion event will define which specific action determines success.

Advertising 168

Advertising Campaign Conversation Eventful 168

Jon Loomer

JANUARY 25, 2024

This could be fine for sales campaigns. This is a major issue and Meta needs to fix it. They adjust the audience suggestion to reach only women. Meta may start showing ads to only women. But if they get results from men, delivery will expand to them. If men don’t buy your product, the algorithm should learn. Meta doesn’t care.

Buy 131

Buy Issues Campaign Engagement 131

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Not all customers will reach out to you with their issues. Integrate trending topics in your marketing campaigns. Customer-centric strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Jon Loomer

AUGUST 30, 2023

This also goes back to one of my original issues with Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience. It’s similar to how the targeting power for purchases is greater for Advantage+ Shopping Campaigns than simply going broad when optimizing for purchases. At least, this is how Meta advertises it.

Cost 187

Cost Campaign Advertising Products 187

Idaconcpts

SEPTEMBER 30, 2010

Here are 5 issues to consider. Use PPC Campaigns? From the first 4 issues analyzed, you may start having second doubts about whether you have all the skills to achieve all of these correctly and on time. Tags: 5 Issues to Consider to Increase Website Traffic Marketing Pros and Cons of Microsites how to guides.

Issues 142

Issues Technorati StumbleUpon Digg 142

Jon Loomer

MARCH 29, 2022

Advantage+ products prioritize automating the campaign creation process. One of my issues with the expansion products is that how it functions is mostly kept behind a curtain. Advantage+ App Campaigns. Advantage+ App Campaigns (formerly Automated App Ads ) allow you to streamline app install ads. Personalization.

Campaign 190

Campaign Advertising Features Conversation 190

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

Campaign 213

Campaign Social Media StumbleUpon Digg 213