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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Today’s consumers are fast-paced, overloaded with information, and short on time. To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. hours on social media.

Campaign 304
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10 social media monitoring tools to inform your campaigns

Sprout Social

These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. How could social media monitoring help you build better campaigns? Looking for more inspiration to level up your social marketing campaigns?

Campaign 125
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Create an Advantage+ Shopping Campaign

Jon Loomer

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

Campaign 176
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Meta Campaign Objectives: Best Practices

Jon Loomer

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. Focus on what makes each objective unique from the information above. Delivery will be the same.

Campaign 210
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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. Adam and his team aimed to create a memorable campaign that persuaded people to act.

Campaign 210
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ODAX: Facebook Simplifies Campaign Objectives

Jon Loomer

That limits the amount of information I can provide. As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. Enable cross-channel campaigns: Once Cross-Channel Conversion Optimizations are available (e.g. This update is, as always, a slow roll-out.

Campaign 206
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How audience segmentation was key to creating a successful data-informed campaign [Case Study]

Audiense

The case study we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it.