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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.

Campaign 140
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The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Campaign 111
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7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

Social media. Organic social media is such an important, easy and free channel for distributing your content! Partners & Influencers. Seek out partners and influencers that will spread your content online via social media, webinars, podcasts or at in person events and trade shows.

Content 147
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7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

Social media. Organic social media is such an important, easy and free channel for distributing your content! Partners & Influencers. Seek out partners and influencers that will spread your content online via social media, webinars, podcasts or at in person events and trade shows.

Content 130
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Why influencer marketing is an essential part of brand marketing strategy

Socialmedia.biz

Buzzoole , a self-service Influencer Marketing Platform, recently conducted a survey of the over 200 brands on their platform (full disclosure: Buzzoole is a Blonde 2.0 On the other hand, the standout marketing strategy that the majority of companies wish to focus on is influencer marketing (30%). How effective is this method?

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?