Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 103

ROI Influencer Marketing Survey 103

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. Benefits of Using Influencers for Email Marketing.

Influencer 96

Influencer Marketing UGC How To 96

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. What is influencer marketing strategy?

B2B 69

B2B Influencer Strategy Industry 69

Sprout Social

OCTOBER 19, 2022

Sometimes brands partner with creators for specific campaigns or launches. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. They are the ones also following the creators and influencers they love. Ask your followers.

Campaign 103

Campaign Content How To Influencer 103

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Cross-Promote Campaigns. Publish Email Campaigns on Social. Create a Unified Approach.

Campaign 150

Campaign Social Media UGC Marketing 150

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing?

Influencer 82

Influencer Brands Marketing How To 82

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.

Campaign 139

Campaign Social Media Social Media Management Team 139

The Realtime Report

NOVEMBER 30, 2022

By using brand awareness campaigns, you can familiarize customers – existing and new – with your products and services. That’s why it is necessary to increase brand awareness with a compelling brand awareness marketing campaign. 6 Must-Do Strategies to Include in Brand Awareness Campaigns.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

By using brand awareness campaigns, you can familiarize customers – existing and new – with your products and services. That’s why it is necessary to increase brand awareness with a compelling brand awareness marketing campaign. 6 Must-Do Strategies to Include in Brand Awareness Campaigns.

Strategy 91

Strategy Brands Loyalty SEO 91

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. So how can a small business create an achievable marketing strategy that gets results?

Small Business 100

Small Business Engagement Strategy Facebook 100

Pixlee

JULY 7, 2021

Fans of all kinds – including influencers – respond well to user-generated content (UGC) as a great outlet to get involved. Celebrate Fans & Discover your Micro Influencers. Sports franchises can look into their existing community of engaged fans to see if any micro-influencers are already engaging with them. .

Sports 52

Sports Team Influencer UGC 52

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 106

Social Media Sentiment Loyalty Microsoft 106

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. These statistics show that people significantly value influencer expertise.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Here’s a preview of five social media advertising strategies to look forward to in 2023.

Advertising 238

Advertising Social Media Strategy Authentication 238

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. And when you understand your customers’ interests, you can create content that resonates with them, sparking engagement and loyalty. Promote your social media channels in your email campaigns.

Campaign 52

Campaign Social Media Marketing Metrics 52

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges. Guest Post by Jessica Davis.

Influencer 100

Influencer Engagement Social Media Marketing 100

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

Influencer 54

Influencer UGC Marketing Loyalty 54

Sprout Social

MAY 9, 2023

It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. AI-generated ideas can also make your nurture campaigns more successful. This leads to stronger connections and loyalty that stimulate your sales. Here is a closer look.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. How did you find it?

Discount 124

Discount Marketing How To B2B 124

Keyhole.co

OCTOBER 16, 2023

This strengthens brand loyalty and lets them adapt and evolve in response to consumer preferences and expectations. Source The brand actively listens to its audience, incorporating their input into new product launches and marketing campaigns. Source They always ensure their campaigns and posts remain relatable and current.

Strategy 69

Strategy Social Media Loyalty UGC 69

Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. In a recent #pr20chat , we asked a question about the difference between influencers and ambassadors and one thing became very clear. Influencers are often one-hit wonders.

Influencer 215

Influencer Reputation Flickr Loyalty 215

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. Build Connections with TikTok Influencers. original sound – Trey Kennedy.

Strategy 175

Strategy Marketing Banking Influencer 175

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 128

Marketing How To Sample Samples 128

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 107

Brands How To Sentiment Metrics 107

agora pulse

DECEMBER 1, 2020

Are your clients eager to increase their brand awareness or improve customer loyalty? Influencer marketing. With influencer marketing , you can partner with key figures to spread the word about your clients’ brands. For example, a paid social campaign might start with a fixed base rate. Community management.

Social Media 136

Social Media How To Social Media Management Marketing 136

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Oktopost

FEBRUARY 26, 2024

While these metrics are valuable for B2C organizations seeking to foster brand awareness and consumer loyalty, they fall short in evaluating the business impact of your social media efforts and providing your business with tangible ROI of your social media activities.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Another key area is influencer marketing. Further, AI-driven marketing automation is assisting marketers in increasing speed and efficiency.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

Social Media 142

Social Media Meme HootSuite Influencer 142

Pixlee

JANUARY 4, 2019

With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. Here are three tips for using influencer marketing and UGC to reach baby boomers.

Influencer 61

Influencer UGC Marketing Review 61

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Organic posts help to build your awareness, follower loyalty, and brand personality. Paid advertising, on the other hand, works to create campaign conversions. They work toward different goals.

Instagram 117

Instagram HootSuite UGC Influencer 117

Likeable

NOVEMBER 13, 2019

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. To illustrate that point and get your creative juices flowing, we’ve developed some thought starters for holiday campaigns (organized from least to most effort!)

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

MARCH 19, 2024

How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Sentiment 108

Sentiment Banking Patterns Hotels 108