An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls
Diva Marketing Blog
NOVEMBER 6, 2014
Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.
Associations Respond to the 2016 Election Results
NOVEMBER 22, 2016
At the same time, we acknowledge we must work with the new administration to address pressing issues of the day, including justice reforms, racial and gender inequality, access to health care for all, and helping more Americans achieve economic self-sufficiency and stability.
Awesome Association Jobs This Week – February 2
FEBRUARY 2, 2017
Market Research Program Director , American College of Obstetricians and Gynecologists (ACOG) – The American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women’s health care.
Association Membership Jobs This Week – January 19
JANUARY 19, 2017
The role has a dotted line of accountability to the Director of Marketing for monitoring the production and the life cycle of marketing campaigns. Leadership role responsible for development, implementation and execution of marketing campaign strategies that align with the AONE strategic plan.
Persuasive Communication: Do You Know How to Beat Bias?
JUNE 4, 2015
Back in 2009, when the Obama team rolled out the Affordable Care Act , I believe I’ll make no political enemies by saying that the Obama communications team didn’t do a great job getting out in front of the news. And who will suffer the most when they ration care? By Eleanor Pierce.
Things Bloggers Should Know Before Using Google Adwords
OCTOBER 6, 2014
Google adwords has pre-defined policy and strict monitoring system which reject or even ban the advertisers who violate their policies. Social security, pension, national identity, driver’s license, health care or Tax ID numbers. This is a guest contribution from Jignesh Gohel.
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Call me crazy but Isnt this just an subtle advertorial for a content management system. Many channels had more then 5000 videos -carefully sorted and "curated" stuff - its all gone now.
Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
SEPTEMBER 24, 2010
So, while setting up and monitoring mentions of a Louisville-area heath care system recently, I composed this comparison on setup, features and price. I added several different keywords based on the name of the health care system and one of their locations.
We Just Can’t Live Like This Anymore
MAY 31, 2010
There’s been a great trail of corporate wreckage over the past decade, including BP; the health care industry; Halliburton, Blackwater/Xe and Iraq; the financial mortgage meltdown (AIG, Goldman Sachs, etc.);
Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
FEBRUARY 22, 2009
These business leaders are correct in thinking that participatory technologies are founded upon bottom-up involvement from frontline staffers and that this pattern is fundamentally different from the rollout of ERP systems, for example, where compliance with rules is mandatory. In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy.
The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.
Social Media Strategery
MARCH 7, 2010
You people in DC sure are talking a good game – trotting out your iPhone apps , Twitter feeds , blogs , and wikis - and I suppose I should care about those things, but in reality, I haven’t got the slightest clue why any of that matters to me.
50 Habits of a Highly Effective Blogger " EdithYeung.com
Buzz Marketing for Technology
JUNE 27, 2008
The Perfect Accounting System (Inspired by Christine Comaford-Lynch) How to Manage Your Next Family Visit. -->. How about “know the language you’re blogging in or carefully proof your own work to ensure you’re not corrupting it? “List out is redundant; “audience is singular yet you say “who are the audience, etc. Health (1). Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking.
Social Pros Podcast – Super Bowl Social Media Command Center
Convince & Convert
FEBRUARY 2, 2012
It’s not a typical marketing-focused approach like you might see from other social media campaigns. We do have an alert system that goes to all of those different command centers from one central area.
The Key to Social Media Success is Just 2 Letters | Integrated.
Convince & Convert
APRIL 14, 2010
Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?