An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

Associations Respond to the 2016 Election Results


At the same time, we acknowledge we must work with the new administration to address pressing issues of the day, including justice reforms, racial and gender inequality, access to health care for all, and helping more Americans achieve economic self-sufficiency and stability.

Trending Sources

Awesome Association Jobs This Week – February 2


Market Research Program Director , American College of Obstetricians and Gynecologists (ACOG) – The American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women’s health care.

Association Membership Jobs This Week – January 19


The role has a dotted line of accountability to the Director of Marketing for monitoring the production and the life cycle of marketing campaigns. Leadership role responsible for development, implementation and execution of marketing campaign strategies that align with the AONE strategic plan.

Three ways to stretch your marketing budget


Rather, take stock of your content inventory, and create a system that allows you to revise and reuse your most successful pieces. A few tips: Take a look at the metrics on blogs posts, shares, reports, email campaigns, Instagram posts, etc. This is a guest post by Liz Scherer.

Things Bloggers Should Know Before Using Google Adwords


Google adwords has pre-defined policy and strict monitoring system which reject or even ban the advertisers who violate their policies. Social security, pension, national identity, driver’s license, health care or Tax ID numbers. This is a guest contribution from Jignesh Gohel.

Content Is No Longer King: Curation Is King

Call me crazy but Isnt this just an subtle advertorial for a content management system. Many channels had more then 5000 videos -carefully sorted and "curated" stuff - its all gone now.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

So, while setting up and monitoring mentions of a Louisville-area heath care system recently, I composed this comparison on setup, features and price. I added several different keywords based on the name of the health care system and one of their locations.

We Just Can’t Live Like This Anymore

Geoff Livingston

There’s been a great trail of corporate wreckage over the past decade, including BP; the health care industry; Halliburton, Blackwater/Xe and Iraq; the financial mortgage meltdown (AIG, Goldman Sachs, etc.);

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

These business leaders are correct in thinking that participatory technologies are founded upon bottom-up involvement from frontline staffers and that this pattern is fundamentally different from the rollout of ERP systems, for example, where compliance with rules is mandatory. In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy.

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

You people in DC sure are talking a good game – trotting out your iPhone apps , Twitter feeds , blogs , and wikis - and I suppose I should care about those things, but in reality, I haven’t got the slightest clue why any of that matters to me.

50 Habits of a Highly Effective Blogger "

Buzz Marketing for Technology

The Perfect Accounting System (Inspired by Christine Comaford-Lynch) How to Manage Your Next Family Visit. -->. How about “know the language you’re blogging in or carefully proof your own work to ensure you’re not corrupting it?&# “List out&# is redundant; “audience&# is singular yet you say “who are the audience,&# etc. Health (1). Edith Dream Think Act --> Edith Dream Think Act. Home. --> Home. About Edith. Speaking.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

It’s not a typical marketing-focused approach like you might see from other social media campaigns. We do have an alert system that goes to all of those different command centers from one central area.

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?