The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Note: this campaign can’t be replicated, since Facebook switched over to Timeline and eliminated Tabs a few months later.

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Case Study Study Social Media Film 194

agora pulse

DECEMBER 27, 2016

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Hashtags must be carefully thought out, well researched, and exceptionally engaging if your followers are going to use them. Unfortunately, most businesses make the same five hashtag mistakes on Instagram.

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Hashtag Instagram UGC Research 117

Keyhole.co

MAY 29, 2023

If you learn the best Instagram features and how to improve your hashtag performance , you are well on your way to standing out with a social media presence. In this blog, we will look at 17 unique social media campaign examples to inspire your own. #1 Apple’s campaign was ingeniously simple. Why did it work?

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Campaign Social Media Hashtag Trends 52

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. This makes keyword research for hashtags critical in social media.

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Tips Marketing Privacy Influencer 352

Convince & Convert

JULY 19, 2013

Case Study: A Day at the Races With Indy 500. By uploading photos to Twitter or Instagram and using the hashtag #Indy500orBust, fans were entered for a chance to win the ultimate Indy 500 experience. Unlike most hashtag-driven campaigns, #Indy500orBust didn’t end there. Create a campaign strategy and then stay the course.

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Campaign Instagram Case Study Tips 151

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

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Case Study Marketing Directory Retail 114

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

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Hashtag Instagram Journal How To 111

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

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Campaign Google Case Study Badge 162

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Background: . Media Coverage: .

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Case Study Study Storify Products 100

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

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Study Instagram Hashtag Research 111

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Start your campaign by setting expectations. Keep believing the hype, fellow brand marketers. Learn more here !

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Influencer Campaign Marketing How To 98

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy.

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Analytics Social Media Tools Price 179

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. There are already many successful influencer campaigns on TikTok. Here are three inspiring and impactful influencer campaigns that are worth studying before launching your own campaign. Over 40 percent of U.S.-based million followers.

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Influencer Campaign Marketing Case Study 66

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. The post #Rio2016 Campaigns Dominate Social Media This Week! What a year for sport!

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Campaign Social Media Sports Mobile 110

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. As a result, it makes sense to introduce the new MINI with a campaign that’s dedicated to answering their questions in an educational and fun way. Video was a good medium for bringing this campaign to life.

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Campaign Features Video Case Study 142

Social Media Strategies Summit

MAY 27, 2022

Hashtags to be used. Make Segmented Lists of Hashtags. Making a list of hashtags is a neat trick that many marketers use. They can create a separate list of relevant hashtags for both and keep it handy for multiple future uses. Create Twitter lists to segment your contacts for bulk messaging or other campaigns.

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Social Media Strategy Marketing Curation 179

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

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Metrics Influencer Marketing Survey 100

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Automation, in this case, merely refers to the execution of the campaign.

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Social Media Marketing Hashtag Campaign 164

Convince & Convert

JANUARY 27, 2016

They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. Evaluate Your Efforts. highlight to tweet). The Power of Paid.

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Campaign Influencer Case Study Marketing 60

Convince & Convert

DECEMBER 5, 2013

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube.

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Case Study Study Sysomos Crowdsourcing 136

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. A study by Bain & Co. Narrow down the most used hashtags for your brand and industry. Integrate trending topics in your marketing campaigns.

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Sentiment How To Analysis Trends 142

Sprout Social

SEPTEMBER 21, 2023

Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview.

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Influencer UGC Metrics Case Study 93

Buffer Social

MARCH 4, 2019

In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level. 7 Easy Ways to Improve Your Retargeting Ad Campaigns.

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Campaign Overview Advertising Buy 75

Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries.

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Campaign UGC Apparel Content 67

Keyhole.co

MARCH 7, 2024

According to a study published on Social Media Today , posting more often on Instagram can decrease your engagement per post. The study found that doubling your post rate per day gives you 1.6X Make the most of hashtags When it comes to Instagram, nothing drives content discovery better than hashtags do. more engagement.

Influencer 52

Influencer Instagram Tips How To 52

BeingOptimist

JULY 15, 2021

Use Hashtags in the Right Way for SEO /Tik Tok Marketing. Tik Tok SEO will be an easy job for you if you use relevant hashtags when posting videos. For the ones who do not know about hashtags, there is the search option where they can type in broad, relevant keywords. Use Case Studies and Testimonials.

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Strategy Marketing Case Study Hashtag 98

Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia.

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Campaign UGC Content Tourism 43

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. Case studies show that 80% of Instagram users follow at least one business profile. Instagram ad measurement is robust, and campaigns can be adjusted easily. This makes it easy to go into future ad campaigns with a clear and informed focus.

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Instagram Strategy Marketing Metrics 162

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

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Brands HootSuite Hashtag Instagram 145

Devumi

JUNE 2, 2017

Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi.

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Campaign Social Media Marketing Brands 121

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital.

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Campaign Hashtag Sentiment Overview 47

Social Media Strategies Summit

JULY 19, 2023

2) Pepsi @pepsiglobal / 804K followers Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns. It’s not hard to see the appeal of this type of content. 4) Heinz @heinz_us / 60.5K

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Hootsuite

MARCH 16, 2020

Hashtag Challenge : Ad appears on the Discovery page. Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . Creating a new ad campaign. Once you complete your account details, you can go to the Campaign tab to create your first ad campaign. The top-level is the campaign.

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Advertising Marketing Campaign Hashtag 141

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. What is customer marketing?

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Convince & Convert

NOVEMBER 27, 2015

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. In the study , drivers who took their eyes off the road for two seconds or longer increased the risk of an accident up to 24 times. Beyond Instagram.

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Campaign Instagram Transportation Film 60

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. Remember, people only interact with campaigns they find relatable. Leverage Trending Hashtags Trending and relevant hashtags on TikTok let you present your campaigns to a larger audience.

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Tips How To Hashtag Authentication 52

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. Is TikTok a good marketing opportunity for businesses in 2022?

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