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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Coors Light #CouldUseABeer. We’re buying.

Campaign 145
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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. How to join the #GoByBike movement: ?? Go forth and explore.

Travel 118
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What is Social Listening, Why it Matters, and 10 Tools to Make it Easier

Hootsuite

Relevant hashtags. Social media monitoring is great for things like monitoring ROI or A/B testing campaigns. This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Engagement is good—but only when it comes with positive social sentiment.

Tools 145
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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

Trends 124
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The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. For a general analysis, a quarterly check-in is acceptable while a more timely one might be necessary for campaigns. Another valuable source of information is the sentiment report. Result : brand sentiment, customer sentiment.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Fast food, retail, sports—those brands can get experimental. Both co-marketing and co-branding campaigns bring engagement from the jump.

Strategy 128
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111