Keyhole.co

JUNE 19, 2023

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. This campaign generated a lot of buzz, creating a sense of community among Starbucks patrons and resulting in a lot of free publicity for the company spotlighting customer success.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 18, 2020

Monitoring helps you with your brand perception and sentiment. If they didn’t know of this influencer before, they do now and can keep them in mind for future marketing campaigns. All of the networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox. Brand hashtags.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Keyhole.co

JULY 31, 2023

Track your campaign performance on Keyhole Brand #2: Spotify Spotify, a globally recognized music streaming platform, grew from 422 million users in Q1 2022 to 515 million users in Q1 2023 , marking a notable year-on-year growth of about 22%. which is projected to have 168 million subscribers by 2025.

Examples 52

Examples Social Media Brands Issues 52

Ignite Social Media

JANUARY 25, 2018

This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Behaviors include everything from life events, payment and device preferences, and retail spending. Top hashtags. Bacon has an 84% positive sentiment.

Facebook 107

Facebook Sample Samples Sentiment 107

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand. Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. Instagram is a direct line to your consumers.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. How to join the #GoByBike movement: ?? Go forth and explore.

Travel 121

Travel Sports Exercises Sentiment 121

Sprout Social

JUNE 27, 2023

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Track comments using keywords or hashtags and analyze them in real-time or historically.

Review 127

Review Brands How To Analysis 127

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

OCTOBER 8, 2020

In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Identify a campaign or theme. Is there a topical trend that you’re seeing or can you create a marketing campaign around some ideas? Use social listening. Here are just a few.

Content 144

Content Meeting Process Sentiment 144

Talkwalker SM

JULY 23, 2015

Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right).

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Sprout Social

OCTOBER 22, 2019

Leverage the right hashtags. The right hashtags can get you in front of the right audience. This also means that they would use or follow hashtags relevant to the industry. It’s your job to make sure that you use those hashtags so that the right people can discover your content. Use location tagging.

Instagram 96

Instagram How To Hashtag Influencer 96

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. They are faced with challenging questions. What is the right strategy?

Data 60

Data Conversation Case Study How To 60

Razor Social

MARCH 30, 2016

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

DECEMBER 16, 2019

For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. With their branded hashtag (#AmplifyYourStyle), that’s exactly what they do. For example, factors such as timing, post format, hashtags and captions all impact the engagement rate of any given post.

Social Media 99

Social Media How To Metrics Analytics 99

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 98

Retail Social Media UGC How To 98

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Take a Stance.

Content 60

Content How To Tumblr UGC 60

Keyhole.co

NOVEMBER 18, 2021

That said, working with influencers is not the same as a traditional digital marketing campaign. Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Pricing – Customized. . #2. Top features: .

Influencer 124

Influencer Campaign Tools API 124

Hootsuite

MARCH 2, 2023

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Using a hashtag associated with risky content When launching a new campaign or content series, hashtags can really help improve reach and engagement. Campaign placements. What is brand safety? Why is this bad?

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

JANUARY 30, 2019

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Hashtag performance. Pop-Tarts (@PopTartsUS) March 6, 2018.

Social Media 112

Social Media Strategy Marketing How To 112

Keyhole.co

MAY 18, 2023

The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. of videos have at least one hashtag. Almost 53% of users are likely to buy from a business they can message.

Statistics 59

Statistics Social Media B2B YouTube 59

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. — The Circle on Netflix (@CircleNetflix) May 1, 2021.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

DECEMBER 9, 2020

How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases? Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations.

Questions 142

Questions Social Media Strategy Survey 142

Keyhole.co

DECEMBER 13, 2022

Set the right hashtags: Encourage your fans, followers, and users to use your unique hashtag while posting about your products. The best part, you can track the hashtags and keywords to understand what users and businesses are saying about your brand as well as any topic using Facebook analytics tools. With consumers 2.4

Engagement 59

Engagement Strategy Facebook UGC 59

Sprout Social

JULY 30, 2018

Comparing the Instagram activity of a small, local retailer to the likes of H&M or Old Navy would be apples and oranges. Rather than try to pump out as much content as possible, you should strive to make every post count whether it’s through captions, hashtags and, of course, scheduling. Rolling out new campaigns.

Brands 78

Brands Analysis Sentiment Metrics 78

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 130

Campaign Social Media UGC Metrics 130

agora pulse

JANUARY 25, 2021

Some of their tasks include: Creating a buzz around new promotions and campaigns. The post encouraged users to share stories about what being a dad means using the hashtag #HappyFathersWay. Creating a hashtag allows your community to easily follow and join in with conversations. Responding to fan and non-fan comments online.

Communities 112

Communities Forums Disqus Social Media Management 112

Convince & Convert

APRIL 27, 2012

It starts at the retail location, it starts in the restaurant, it starts where you are, and giving people a reason to tell those stories. The two million fans actually came from a campaign that we did within the game Farmville. The most recent campaign that you did was perhaps not a Guinness World Record, but another first.

Insurance 115

Insurance Journal Research Hashtag 115

Pixlee

DECEMBER 30, 2020

The difference, to me, is that an influencer is someone that may work with you on a campaign, but if one of our competitors provides a higher bid next season they may switch and work with someone else. To get your feet wet, I recommend bringing an influencer into an upcoming campaign rather than launching a full influencer program.

Features 52

Features Brands Influencer Travel 52

Hootsuite

SEPTEMBER 21, 2020

Communicate your mission to new followers and spread the word about new initiatives, campaigns, and issues within your community. Inquire about TikTok For Good options, including promoted hashtags. Read the Campaigning on Twitter Handbook. Decide when it might be best to run campaigns and fundraisers.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism? Source: Twitter.

Hashtag 145

Hashtag Activities Social Media Retail 145

Convince & Convert

FEBRUARY 2, 2012

It’s not a typical marketing-focused approach like you might see from other social media campaigns. Jay: The idea is that you scan a wide variety of hashtags and keyword usage across primarily Twitter, I presume, but I’m sure you’re monitoring other social outposts as well? A lot of that has to do with volume.

Social Media 116

Social Media Committee Team Questions 116

Hootsuite

MAY 29, 2023

Simply enter your prompt, URL, or hashtag, and your AI caption writer will whip up a captivating caption that fits the tone and voice you specify. You can see real-time sentiment analysis, so you know which topics to engage with and which to ignore. Ad management AI has long been used to optimize social media ad campaigns.

Social Media 71

Social Media HootSuite Privacy How To 71

Sprout Social

FEBRUARY 24, 2020

Try less,” is the sentiment. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound. People recall sounds and feelings before campaign names and hashtags. Leading the charge for brands was beauty retailer e.l.f. Take Victoria Secret’s #Pink2020 campaign. billion times.

Brands 123

Brands Meme Hashtag Influencer 123

Keyhole.co

JULY 29, 2023

They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. Creating social media campaigns Starbucks designs captivating social media campaigns to generate buzz and attract attention. These campaigns help Starbucks generate excitement and engagement among its followers.

Campaign 52

Campaign Social Media Strategy Hashtag 52