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Does My Business Need to be on Twitter?

yMarketingMatters

The great hashtag feature keeps you up to date with latest trends and news worthy events. Use hashtags for your business to increase your exposure and followers. It has become a repository of the latest thinking shared by industry and thought leaders, whom you can follow. of retweets have at least one hashtag.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Rather than cross-posting the exact same content on every social platform , you can edit handles, hashtags, language and links to make each post appropriate for its intended audience. Or, if you’re running a big campaign. This button is also a great trick if you need to target different time zones, languages, regions or audiences.

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Social media SWOT analysis: what it is and how to do it

Sprout Social

Second-guessing whether or not a campaign is actually going to pay off? The idea behind SWOT is simple: for every campaign or project, marketers analyze their strategies based on four specific quadrants (strengths , weaknesses , opportunities and threats ). Opportunities: What’s the incentive of your campaign or marketing push?

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Top Emplifi Alternatives For Marketers And Social Media Agencies

Keyhole.co

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? From campaign monitoring to influencer marketing or from brand monitoring to market research, Keyhole has features to track and analyze multiple metrics. You can’t improve what you can’t measure.

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Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent Blog

Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns. To inspire you to approach content in a campaign mindset, we’ve curated some brilliant ideas on how you can find the best resources on social media networks and other web hubs: Twitter. Perform Keyword Searches.

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Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks

Pixlee

The difference, to me, is that an influencer is someone that may work with you on a campaign, but if one of our competitors provides a higher bid next season they may switch and work with someone else. To get your feet wet, I recommend bringing an influencer into an upcoming campaign rather than launching a full influencer program.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

The world’s biggest social media brands are often running multiple campaigns at once—long, medium and short-term, paid and organic. Your most successful posts, campaigns and tactics. The vertical or campaign it’s affiliated with (eg., Do you have an unrepentant hashtag abuser on your team? Geo-targeting (i.e.,

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